Remember how we mentioned that Hyundai would be offering a BlueLink infotainment app for Google Glass? And how last week, we told you about a rumored partnership between Audi and Google? Well, both of these things were just part of a much bigger deal.

Google has teamed up with Audi, General Motors, Hyundai and Honda to form the Open Automotive Alliance. With the help of chipmaker NVIDIA, the group aims to bring Google's Android operating system to the auto industry on a large scale. While the speed with which Android will be adopted by the industry remains unclear - the OAA's own press release says "timing for each automaker will vary" - we could see the first Android-equipped vehicle by year's end.

For those that keep their ear to the ground in the automotive tech world, this is a big deal for more than just one reason - Honda, GM and Hyundai are all partners in the Siri Eyes Free program from Apple. The future of that relationship now that three of its automakers are in bed with Apple's arch-rival, though, could be under threat.

We'll stay with this story as more information becomes available. Until then, scroll down for a press release from the Open Automotive Alliance.
Show full PR text
New roads ahead for Android and the Open Automotive Alliance
Tech companies and auto industry leaders join forces to make the connected car a reality in 2014

January 6, 2014 [12:01AM]

MOUNTAIN VIEW, Calif.; INGOLSTADT, Germany; DETROIT, Mich.; TOKYO, Japan; SEOUL, South Korea., January 6, 2014 – Extending the success of the Android ecosystem, which has seen over one billion devices activated to date, a coalition of auto and technology companies announced today a new industry alliance aimed at bringing the Android platform to a device that's always been mobile: the car.

Audi, GM, Google, Honda, Hyundai and NVIDIA have joined together to form the Open Automotive Alliance (OAA), a global alliance of technology and auto industry leaders committed to bringing the Android platform to cars starting in 2014. The OAA is dedicated to a common platform that will drive innovation, and make technology in the car safer and more intuitive for everyone.

The OAA is aimed at accelerating auto innovation with an approach that offers openness, customization and scale, key tenets that have already made Android a familiar part of millions of people's lives. This open development model and common platform will allow automakers to more easily bring cutting-edge technology to their drivers, and create new opportunities for developers to deliver powerful experiences for drivers and passengers in a safe and scalable way.

"The worlds of consumer and automotive technologies have never been more closely aligned, and this alliance will only pave the way for faster innovation," said Ricky Hudi, Head of Electrics/Electronics Development at AUDI AG. "Working toward a common ecosystems benefits driver safety above all."

"Partnering with Google and the OAA on an ecosystem that spans across vehicles and handheld mobile devices furthers our mission to bring vehicles into our owners digital lives and their digital lives into their vehicles," said Mary Chan, President of General Motors' Global Connected Consumer unit. "We see huge opportunities for the Android platform paired with OnStar 4G LTE connectivity in future Chevrolet, Buick, GMC and Cadillac vehicles."

"Millions of people are already familiar with Android and use it everyday," said Sundar Pichai, SVP of Android, Chrome & Apps at Google. "The expansion of the Android platform into automotive will allow our industry partners to more easily integrate mobile technology into cars and offer drivers a familiar, seamless experience so they can focus on the road."

"We are very pleased to join this alliance with Google as a founding member because Honda is committed to providing the very best connected-car experience to our customers," said Yoshiharu Yamamoto, president, CEO and director of Honda R&D Co., Ltd. "The Honda team is looking forward to collaborating with Google and all OAA members to help advance the safety, value and ease of use of connected-car technologies."

"Through the OAA, our customers using Android devices will soon be able to enjoy the continuous user experience in their Hyundai and Kia vehicles." said Dr. Woong-Chul Yang, Vice Chairman of R&D, Hyundai Motor Group. "By introducing the latest IT technologies safely and securely throughout our full range of vehicles, we continually strive to provide the highest levels of convenience and enhance the in-vehicle experience."

"The car is the ultimate mobile computer. With onboard supercomputing chips, futuristic cars of our dreams will no longer be science fiction," said Jen-Hsun Huang, president and chief executive officer, NVIDIA. "The OAA will enable the car industry to bring these amazing cars to market faster."

OAA members share a vision for the connected car, and bringing these open standards of innovation to the market will help extend people's mobile experience seamlessly to another platform they already know and love. Timing from each automaker will vary, but you can expect to see the first cars with Android integration by the end of this year. The OAA invites other automotive technology companies to join in this endeavor.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 35 Comments
      Jake
      • 11 Months Ago
      They should just be focusing on the bluetooth standard so that everyone works together. Not this idea of picking a particular phone OS.
      Beardinals
      • 11 Months Ago
      Amazing that we're going to start buying cars based on the OS they have.
      Vwfanatic
      • 11 Months Ago
      Amazing, they called hand-held phones dangerous distractions? Will there be a "Google" defense when someone surfing the Internet on an Android device runs down a crowd of pedestrians?
      David Keo
      • 11 Months Ago
      i hope our system syncs with our phone, so that if we're using pandora, google maps, etc. we can have it already ready on the car. like mirror cast with smart tv's
      RedHotFuzz
      • 11 Months Ago
      Enough with this "open" bullcrap, Google. All you want is users' data to increase profits and widen your corporate reach. What's open about that? Firefox is open - it's a non-profit entity. Android is *not* open. How long are people going to believe Google's nonsense?
        Dave
        • 11 Months Ago
        @RedHotFuzz
        Thank you, someone who actually sees through Googles BS. They might be open via mods/software but those low hardware prices come at the cost of data collection and ads. They only give out Android and their services for free because it's the data where they make their money.
        Blue Pariah
        • 11 Months Ago
        @RedHotFuzz
        You're missing the point of "open". Open doesn't mean "free to the consumer" (whether that's paying with money, or as you suggest, user data). Open means that the PLATFORM is open allowing the auto companies to develop on top of it freely and openly (and without cos tin most cases.) They're all dumping Apple because its a closed system: you play by Apple's rules or you go home. It's too limiting to them. With Android, they can begin to develop their own eco system without having to pass it by anyone. They can hack as they see fit. Point B: It's not like Google is hiding the fact that you pay for the "free" services with your user data. They tell you that when you sign up. I've never met anyone who didn't know that. But people do it anyway because, for a great meany people (myself included) it's a price I'm willing to pay.
        Jarda
        • 11 Months Ago
        @RedHotFuzz
        u can take ur data out from Google Firefox (Mozilla) is still getting money from Google
        Kevin Rooney
        • 11 Months Ago
        @RedHotFuzz
        And how many people are using Firefox os..?
          David Keo
          • 11 Months Ago
          @Kevin Rooney
          i use firefox browser, but i love my HTC one with android...which i browse with firefox lol
      • 11 Months Ago
      [blocked]
        Db
        • 11 Months Ago
        Tell your politicians to back off on all the regulations that make it next to impossible to manufacture and assemble high-tech equipment in the US and I'm sure more companies (even the evil Apple.. according to you anyway) would be happy to do so.
          Db
          • 11 Months Ago
          @Db
          @Optimus... I live in Silicon Valley and know what I'm speaking of. Out of control regulations have utterly destroyed a once thriving manufacturing capability in California. I can assume it is no different in many other states. As far as plant explosions, I have absolutely no idea what you're speaking of. Can you be more specific? Oh... and FYI to EvoShift2... Apple is assembling their new Mac Pro in Austin. I know that the Mac Pro will not be a volume leader, but if they can find a way to successfully build and assemble in the USA, then there is hope more can be done as well.
          OptimusPrimeRib
          • 11 Months Ago
          @Db
          Regulations? Like the ones that would've stopped that massive plant explosion last year? It has nothing to do with regulations and more so to do with the screw the Reagan Capitalism dream.
          • 11 Months Ago
          @Db
          [blocked]
          always_busy
          • 11 Months Ago
          @Db
          Db there is ONE reason these jobs were shipped overseas: The Bottom Line.
      Dave
      • 11 Months Ago
      There's nothing open about this platform - it's nothing but a power play for Google to gather more data. I personally like the iOS approach better where the phone mirrors a car interface, this provided CHOICE to the customer because they can opt out. So these car makers are going to build LTE into their cars with a head unit running Android, hopefully anti-virus is available and I can't wait for all the Google ads based on your navigation location. Other things I can't wait for are certain models being able to update to the latest version of Android OS while others can't (fragmentation) and a different ugly interface skin for each model of car. I guess at the end of the day you get all of Googles services jammed down your throat and you'll be able to brag to your friends about how you rooted your car because your such a Hacker. No thanks.
        knightrider_6
        • 11 Months Ago
        @Dave
        and in 3 years Apple will change the connector or start using a different technology and you will have to buy a new car to make it work again.
        Blue Pariah
        • 11 Months Ago
        @Dave
        You don't get it. Fragmentation is *EXACTLY* why the auto companies want to use Google. They can create their own ecosystem without having to worry about pleasing the masters at Apple (anything on iOS has to be approved by Apple). Over time, Honda's version of their Android system will be something totally unique, as will Audi's, creating a differentiater. Google is attrative to them because it allows the companies to start building apps directly without having to muck about with some complicated OS -- the framework is there and they can build from it. Google doesn't jam any more services down a user's throat than Apple. In fact, one could argue less, because on an iOS device you can only install what Apple lets you. On an Android device, you can install whatever you want. Yes, that comes with the potential for viruses and crappy apps, but also, the potential for great customization is there. For the auto companies, this is a risk worth taking because they can move the locus of control from the os provider to their internal development team. Remember, we're not talking about phones here. This will likely be a tightly controlled experience, but one controlled by Audi, et al. Android is a different beast because its designed as a general OS for all things - from phones to cars and coffee makers. It's an imbedded OS to make devices smart(er), No doubt Google gets to keep a lot of that data, but (especially for the coming generations that this tech is aimed at) few people actually care about that.
      Firefly
      • 11 Months Ago
      ...accident waiting to happen. The more tech, the more cost. I'll pick my own head unit and GPS, thank you...
      Eta Carinae
      • 11 Months Ago
      I like google in the cars versus apple(guys is going to happen so pick a side)......google at least has autonomous car technology that apple doesn't...into which the system can evolve further into the car......plus google maps in the standard everywhere....it will be a great partnership.....apple just gives you siri.......pass
      Jarda
      • 11 Months Ago
      And my favourite automaker seems to be going with the most stuck-behind option of the three possible: Microsoft. Dear FoMoCo, switch to Android, please. The sooner the better.
        Jake
        • 11 Months Ago
        @Jarda
        Low market share in the phone market does not equal "stuck behind". The Windows interfaces are top notch and being emulated all around. Android is everywhere because of all the cheap, low quality phones with various fragmented cobbled together versions of google's adware on them. I don't need that half-baked crap in my car. Would be much happier with something from Microsoft of Apple. I have an android tablet and a Surface and once I got the Surface, I never wanted to mess with the Android tablet again.
      csrecord
      • 11 Months Ago
      Keep them all out of my car. Just give me bluetooth and let me decide if I want Apple or Android. I use Siri. Just hold down the button and ask it to send a text or call someone. Not perfect, but I'm sure it will continue to improve and I don't need to take my eyes off the road. I set up my driving directions before I leave and the voice commands have worked fine dozens of times. Why add cost and complications to the car? Technology is always changing making these cars as obsolete in 5 years as the phones made today.
        NightFlight
        • 11 Months Ago
        @csrecord
        I think you completely missed the point. Also, Google Now has FAR more functionality than Siri does anyway.
        BRKF06
        • 11 Months Ago
        @csrecord
        While I love Apple, gotta say this is where my Moto X is pretty nice. It knows when I'm driving and it will automatically read my texts and allow me to respond without ever touching the phone. What they do need for both- just the ability to pass the video from the phone to the car seamlessly. No extras. No add-ons. i simply want a mirror of my phone's screen on the car's infotainment system. I get in and poof, my phone is on the screen. All apps available. So I can speak to my phone to call up navi and it does so. I don't want to deal with the car's lousy infotainment system.
      Scooter
      • 11 Months Ago
      Yay
    • Load More Comments