At this point, there isn't much we don't know about the 2015 BMW i8, so BMW is starting to focus its attention on reassuring consumers that the future of BMW won't abandon the past. In these two recently released videos, BMW answers questions prospective buyers might have about about the new model's design and performance.

In the design video, BMW explains how the i8's styling is intended to be practical, with aerodynamics and fuel efficiency in mind, yet still have a sporty and dynamic look. The performance video aims to show that the plug-in hybrid can be fuel efficient while still delivering plenty of performance, and it shows an animation about how the i8's drive systems work together. Scroll down to watch both videos on this bold green supercar.




I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 67 Comments
      Marcopolo
      • 11 Months Ago
      I don't care what others say, every is entitled to there own opinion ! IMO, this is a beautiful sexy, car with the right combination of EV and EREV capacity. It the sort of car that already me planning how to justify it's purchase, in a year where economic austerity back home in Australia is to be expected. A Cadillac ELR is more practical, but damn this BMW, is just so sexy ! The whole point of cars like the BMW i8, is not practicality, but the sheer joy of owning a head-turning, state of the art, example of where art, meets engineering excellence. We've come a long way, very fast, from the first Toyota Prius !
        dearest rat
        • 11 Months Ago
        @Marcopolo
        I've seen an i8 zipping around Mid City/Beverly Hills a few times on my way to work, and it is indeed a head turner! I'm sure most people on the road have no idea what it is, it looks like a space ship on wheels, or something from a movie studio backlot. I'm glad that you realize the point of these cars, nobody buys them for the practicality. Whereas the Volt/Prius is a green car for the masses, the i8/Tesla/Karma is to grab people's attention, to let folks know they can be frugal without sacrificing their extravagance.
        purrpullberra
        • 11 Months Ago
        @Marcopolo
        There are a lot of people who think it's great to drive fast and NOT be wasteful. I'm sure that zipping around in an awesome sports car while using less fuel than almost everything else on the road is one of the biggest thrills to be found in modern motoring. It's not for everyone but hopefully enough. Not everyone gets it, as is clear, unfortunately.
        danfred311
        • 11 Months Ago
        @Marcopolo
        You want to buy an ELR? I can't say that such judgment impresses me. Nor is the i8 at all the right combination of EV and ICE. It's a gasoline car. With token electric drive. Whenever you press the pedal the ICE will turn on. You have a lot of darkness in your mind but I think even you will have the joy ruining by the ever running ICE. Without the ICE it's a nissan leaf performance wise. It's a terrible car. A Tesla Model S is wildly better for the money. At least try all 3 before doing something stupid.
          Rotation
          • 11 Months Ago
          @danfred311
          Dan: The ELR is an EREV, it's not like a Prius or a Fusion/C-Max. It does not turn on the engine when you press the pedal hard. It is not an ever running ICE. The ELR may have its problems, but it doesn't deserve to be slandered by you. How about you go out and learn about the car first, then judge it?
          danfred311
          • 11 Months Ago
          @danfred311
          ruined*
      S40Powered
      • 11 Months Ago
      Pretty cool design. It would look sweet with some M wheels.
      Avinash Machado
      • 11 Months Ago
      Quite futuristic styling.
      Pdexter
      • 11 Months Ago
      As weird as it sounds, thinking it's not a V12 super car or so, this is my dream car. For once a futuristic design that doesn't look silly and somehow looks clean lined.
      danfred311
      • 11 Months Ago
      It is neither light nor aerodynamic. And even when using the combustion engine it doesn't outperform the heavy Tesla Model S. It's just not good enough BMW. Not even close. I'm sure many ignorant BMW fans will be fooled by the dishonest marketing (laser light my rear) but those who aren't ignorant wont be able to enjoy the ever present combustion engine use and wont want it. It must have proper electric performance to feel part of the revolution but the nitwits at BMW just couldn't let go of the ICE as the primary mover and that was a big mistake. The i3 drivetrain config is much better although it should be a performance version. And of course the i8 price is ridiculous. How these idiots make a small carbon fiber and alu 2+2 seater weigh 1500kg is a mystery. Even a cast iron Porsche 911 weighs less. And spare me the nonsense that the batteries are heavy. It only has 7.3kWh. That weighs maybe 50kg.
        Sean
        • 11 Months Ago
        @danfred311
        You're clearly smarter than the engineers over at BMW. it sounds like you should submit your resounding résumé asap.
          danfred311
          • 11 Months Ago
          @Sean
          I'm not sure I'd want to live in germany but the problem is that idiots don't choose smart people. I have tried to reason with several companies without charging money for the input but it's like talking to walls. And yes I'm smarter than everyone at BMW. That's just the way it is. I know in your world view BMW is an untouchable parental authority figure but in reality it's populated by normal people who aren't geniuses. In the tens of thousands of employees they don't even have a handful of tech wizards. Not even one. They have overpaid douche bag suits and some fairly decent narrow skill set engineers. They don't have mobile minds. They don't have thinkers. I know you can't believe that but if you make the effort to think I can show you how true it is. Bob Lutz who basically ran the biggest car company in the world is so stupid that he thinks global warming is something Al Gore made up. Shai Agassi who was next in line to head SAP and who spent a small billion dollars doing his battery swap vision is so stupid that in the four years of his company he failed to realize the obvious that an idea that requires a global monopoly on batteries for EVs could never work. Never mind that it requires a forced standard battery shape for all cars in the world and each swap station would need a prohibitively costly amount of batteries on store to supply surge demand. Big man of the world, billion dollar company, failed to realize the trivially obvious... despite many people publicly pointing out the problems many times. It's only a couple of years ago that BMW idiotically stated that they would stick to the combustion engine, period. Now witness what they are doing. They are ingrown schmucks with random opinions like most everybody else. Thoughtless and incapable of computing the future. Established big business is notoriously slow to adapt to change and can easily be overrun by newcomers. And behold, GM forming a committee to collectively panic over the Tesla Motors which they don't understand. I have insight none of them do and I'm quite outspoken about it. But you know how many have expressed even the slightest interest in making use of my insight? exactly none. And how many techwizards from the various big automakers do you see debating me here and pointing out my errors? exactly none. Ever.
          over9000
          • 11 Months Ago
          @Sean
          Oh look, it's an Autoblogger who does not have anything constructive to say except posting sarcasm and witty comments.
          danfred311
          • 11 Months Ago
          @Sean
          such irony
        BimmerFile
        • 11 Months Ago
        @danfred311
        Not sure where you are getting your opinions or facts from but the i8 is just as good or better than the 911 4S (which is its competitor) in all the areas you stated as flaws. The Model S- is heavy and has an enormous battery- it is a great car but the infrastructure currently limits its global appeal. The i8 was designed for the global market (original concept was a diesel hybrid but was scrapped because of diesel's image around the world). The Model S is not a competitor to either BMWi model- outside certain markets in the US the Tesla will be a tough sell. The i8 can be sold anywhere and driven everywhere. 911 4S- 1600kg- Cd: .31 26mpg highway 0-60 4.2 seconds Nicely equipped price- $150,000 i8- 1,490 kg Cd: 0.26 (larger than the 911/ hybrid) 94 mpg 0-60 4.3 seconds Max Price $140,000 i3-1195kg cD .29 0-60 7.1s Max price $55,000
          danfred311
          • 11 Months Ago
          @BimmerFile
          Porsche 911 Carrera, 4.7seconds, 1400kg, 84k$ Porsche 911 GT3, 3.3 seconds, 1432kg, 130k$ Both are very overpriced but neither uses carbon fiber and I think only a bit of alu. Still mostly same old primitive steel construction. Essentially an overpriced VW Golf with a different shape. Ironically the all steel Golf has taken a few lightening steps in the latest generation and only weighs 1050kg. All steel. No alu, no carbon fiber. Yet the BMW morons ended up at an obese 1500kg.
      Ben Lee
      • 11 Months Ago
      BMW arent the best at "future" shapes. its just a mess of lines.
      mdcwave
      • 11 Months Ago
      Saw one the other day in traffic and it's ok - but how can they justify 911 money for this?
      Randy915
      • 11 Months Ago
      BMW is doing something wrong with this car because nobody is really talking about this car. It could be marketing, it could its strange design, or something else but bottom line is nobody is talking about it.
        hayato
        • 11 Months Ago
        @Randy915
        I think he means the car isn't making the kind of news "splash" he thought it would. I think it will get more coverage when the car actually releases to the public.
      Scooter
      • 11 Months Ago
      Its a cool car when its black, ( I don't much care for dual colored cars like Veyron either). As far as performance goes, an "M" version should be top priority, the first thing the "history books" are going to pan the car for is its six figure price tag coupled with its $30,000 sports car performance specs. A bit off subject, I'm looking forward to NSX. I think it will be an awesome car in this era of hybrid super cars.
      Air Freshh23
      • 11 Months Ago
      Don't want to imagine the repair bills on this bmw.
        Joeviocoe
        • 11 Months Ago
        @Air Freshh23
        then you could not even afford a test drive. This is way out of your league, if you are worried about repair bills.
          D E S I G N
          • 11 Months Ago
          @Joeviocoe
          just because someone is worried about how much a repair will cost to an item does not mean they can't afford it. Most rich people take all sorts of costs into consideration, which is how they become rich. :)
          dearest rat
          • 11 Months Ago
          @Joeviocoe
          I agree with Sadly dissapointed to an extent. From my sales experience, both wealthy clients and celebrities don't hesitate to ask for a discount, and cut costs on seemingly smaller, insignificant purchases. But for many, automobiles are an emotional purchase, and practicality goes out the window. Ferraris are not known for their low maintenance operation.
        over9000
        • 11 Months Ago
        @Air Freshh23
        Just lease it. No one in the right mind owns BMWs
          over9000
          • 11 Months Ago
          @over9000
          Stick with your Audi and STFU Lachmund. Enjoy your repairs.
      over9000
      • 11 Months Ago
      What is the difference between a porcupine and the new BMW i8?
        Carac
        • 11 Months Ago
        @over9000
        One's a mammal and one's a gas-electric hybrid? I think far fewer pricks are going to buy them because it isn't your typical lease and feel superior to your peers in Lexus/Infiniti kind of BMW.
          over9000
          • 11 Months Ago
          @Carac
          lol... you obviously never met someone driving a BMW
      eric.sales
      • 11 Months Ago
      So it's not the best ICE engine or EV engine .... so why buy one? By an M3 if you want a good ICE car or a Tesla if you want a EV car.
        dearest rat
        • 11 Months Ago
        @eric.sales
        Because that is not the point of this car. In Los Angeles, Teslas are a dime a dozen, as are M3s. But this thing looks out of this world.
    • Load More Comments