Porsche held a contest inviting ten filmmakers to riff on the tagline for the Panamera, "Thrilling Contradictions," in a 60-second film. The winner was an entry called Fire and Ice by director Ross Cohen, a concept that uses just those two elements in a premise as simple as it is rewarding. For his efforts, Cohen will receive a trip to the Chicago International Film Festival, and you might see the short in the pre-movie advertisements in a theater served by Spotlight Cinema Networks.

Porsche did this kind of thing just two years ago, when it asked filmmakers to illustrate the idea of "Everyday Magic". The winner of that contest, Michael Korbel's It's a Magical Life, followed the journey of a young man to husband and father from the perspective of the trunk of a 911. You'll find that video as well as Fire and Ice below.






I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 15 Comments
      Tim Mastenbrook
      • 11 Months Ago
      looks like the trunk latch is broken,damn thing wont stay closed.
      ap
      • 11 Months Ago
      Last time I've tried that with ice, it melted. I must have done something wrong.
      over9000
      • 11 Months Ago
      Bad taste considering Paul Walker was burnt to a crisp
      soloscorpio777
      • 11 Months Ago
      Very well done video... Still a VERY ugly car. Anyone who has bought and paid for one... You have WAY more money than you have sense. (Sorry to be the one to inform you, but... It's true)
        Hoale
        • 11 Months Ago
        @soloscorpio777
        It's one of those cars that isn't good looking to everyone but some people just like it. I thought it was kind of weird at first but it looks a lot better to me in real life.
      Rampant
      • 11 Months Ago
      So you played your video in reverse - which is neither interesting or exciting. Also, it doesn't fix the fact that the panamera is one fugly car.
      Read Tull
      • 11 Months Ago
      Nice contradiction. It's a porsche. and ugly.
      piggybox
      • 11 Months Ago
      Is this real or just CG?
        Wes Mantooth
        • 11 Months Ago
        @piggybox
        someone sculpted it regularly and then it was filmed being melted.. the recording is played in reverse to look as if the flame is sculpting the ice. clever Porsche
          LW
          • 11 Months Ago
          @Wes Mantooth
          that's what I presumed it to be, but the flames and water being pushed off the ice seem to be flowing away from the torch. Can't play this youtube video in reverse to verify how it will look in reverse of this reversed video.
          Agilis
          • 11 Months Ago
          @Wes Mantooth
          LW I lol'd
          LW
          • 11 Months Ago
          @Wes Mantooth
          i stand corrected, the flame does look like it is going backward in some part, but most of the times, you can't tell or it might look like it is going away from the torch.
    • Load More Comments