Of course, we love to tune into The Price Is Right to see average Americans spin the big wheel, play a round of Plinko or Cliff Hangers, and participate in the gladiatorial Showcase Showdown. But there is one reason, and one reason alone that the daytime game show has captivated us since its inception in 1972... 'A new car!!!'

Back in November, the show held a Dream Car Week that saw contestants get the chance to win whips like a Porsche 911 and a BMW 6 Series, amongst others. It must have been pretty successful, as the PIR team is back at it, this time giving away an Audi R8 Spyder with a sticker price of $157,300. That makes it the single most-expensive item given away in the show's history.

The R8's new owner, Sheree Heil, may not fit the image of a typical R8 driver – we anticipate she'll learn which side of the car to drive on after the show is over ­– but she is clearly tickled pink with her big win. Check out the insanity below.


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    • 1 Second Ago
  • 87 Comments
      Donnie Mclellan
      • 11 Months Ago
      It's funny how people post crap about this lady. If sheree wanted to keep it she will. She has no bills, or mortgage and has a great job as a surgical nurse. And yes. She's my aunt so I do know her
        P.F. Bruns
        • 11 Months Ago
        @Donnie Mclellan
        If she doesn't want to pay the taxes on it, she could sell it off, pay the taxes from the proceeds and use the remainder to buy a nicely-optioned Audi A8, so it's a win either way for her!
          knightrider_6
          • 11 Months Ago
          @P.F. Bruns
          Or even better, get a Lexus LS
          • 11 Months Ago
          @P.F. Bruns
          [blocked]
        Jonathan Wayne
        • 11 Months Ago
        @Donnie Mclellan
        How do you know she has no mortgage, that does not seem like information an aunt would share with their nephew? She has no bills, how the hell did she pull that off, she live under a bridge? I am going to assume that you are not an adult, because there is no adult that has no bills, even if their house and cars are paid off.
      Jarda
      • 11 Months Ago
      If I were the head of Audi North America I would pay the taxes for her for {?} years. Good publicity is good.
        Mr. O
        • 11 Months Ago
        @Jarda
        yeah thats not how it works. She will have to add $157,000 worth of revenues to her 2013 tax declaration. That's how it works.
          Richard Nygaard
          • 11 Months Ago
          @Mr. O
          Sure you can. Lets work with small numbers to make it easy for your small brain. Lets say the prize was 1000 bucks at 10% tax rate (not accurate). So Audi guy would have to give her 100 bucks but then as you said the 100 bucks would count as income, so he gives her 110. Now the extra 110 counts as income so he needs to give her another 11 bucks, oops 11 bucks counts as income he needs to give her another 1.10 and then another 11 cents and then a penny.
          Mr. O
          • 11 Months Ago
          @Mr. O
          Audi cant pay her taxes because whatever amount audi would give her would be considered income.
          Jarda
          • 11 Months Ago
          @Mr. O
          OK, Mr. O, now read my comment again.
        Silentnoise713
        • 11 Months Ago
        @Jarda
        That's a very good idea!. The woman should still sell it but this would be great PR for Audi.
      Scooter
      • 11 Months Ago
      Obviously the taxes will keep her from actually owning it, besides, she would, like most people want the cash value instead. R8's can take a hefty slide in value, so I can't imagine that she could even own it for a day. Too bad though, I would (if it was me) love to own it for at least a week.
        Gorgenapper
        • 11 Months Ago
        @Scooter
        Can you actually request a taxed out cash equivalent for such a prize on The Price is Right?
        ThinkAboutIt
        • 11 Months Ago
        @Scooter
        How do you know she can't afford the taxes, do you know her or her finances, do you know who she knows or their finances ? You're just a jealous hater and with that attitude you'll never afford anything like it.
      dovegraybird
      • 11 Months Ago
      The sad thing is I am old enough to remember when people went that nuts winning a new Pinto wagon.
      ground
      • 11 Months Ago
      hope sheree can afford the tax on the prize.
      Dark
      • 11 Months Ago
      Go to bank. Take out loan to pay taxes. Sell car, pay off loan, keep the extra. Buy "ordinary" car of your choosing.
        Richard Nygaard
        • 11 Months Ago
        @Dark
        I dont think she will have to do that. I think Price is Right will offer her cash value of the car.
      P-derby
      • 11 Months Ago
      Oh man. She is in WAY in over her head! It's going to be real eye opener when she realizes just how difficult it can be to keep a black car clean!!!! ; c )
        Gorgenapper
        • 11 Months Ago
        @P-derby
        My car develops dirt spots if there is half a wisp of cloud in the sky.
      Indubitably
      • 11 Months Ago
      I'm going bananas thinking of how she'll end up driving this R8 into a tree.
      Gator
      • 11 Months Ago
      LOL, she will not own the car. Wait for the tax bill.
      Jaybird248
      • 11 Months Ago
      And doesn't she look the type to be tooling that thing down the autobahn at the obscene speeds it's capable of.
      dmg
      • 11 Months Ago
      I recently read an article about the winners from the Price Is Right and it said the majority of them never fully claim their prizes because they can't afford them. The taxes are based on the MSRP and you have to pay state and federal including luxury tax. Unless she has a big savings account and/or excellent credit with a good down payment she will not be able to get a loan on the car to take possession of it.
        SloopJohnB
        • 11 Months Ago
        @dmg
        That's one way to look at it. Another is to simply sell the prize and declare the income from the prize as the value of the prize.
      NY EVO X MR GUY
      • 11 Months Ago
      Nice prize. But only Bob Barker would've made this moment way more exciting. "Don't forget to control the pet population, have your pets spay or neutered. Good bye everybody." This should have been won on the final showcase showdown.
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