With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.

A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.

We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.








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    • 1 Second Ago
  • 87 Comments
      jonnybimmer
      • 11 Months Ago
      Pretty disappointed with these Audi ads, typically a brand that has some pretty clever commercials. Nevermind the strange sightings car enthusiasts would spot in the ads (Aston Martin Vantage at 0:28, the Lexus LS600h at 0:35, and are those Volvo wheels on the Lexus IS at 0:46?). The thing that really kills the message of the ads for me is how popular Audi's are in LA/SF where I'm from. They are in fact a VERY conventional choice, despite how the brand wishes to portray themselves. The whole "choose us because we're different and not like the rest" line is always wrong, gets old really fast and all the things they do to aim the ads at Y Gens just makes the overall feel that much more cliche.
      knightrider_6
      • 11 Months Ago
      LOL. Since when did cheap trashy car like rebadged Golf AKA A3 become "Luxury"?
      jrmosery86
      • 11 Months Ago
      To me it's pretty funny that in the first ad the first car you see is the CLA, the A3's biggest competitor. And most likely the CLA will stomp the A3 sales wise.
      eljay001
      • 11 Months Ago
      What's up with Audi and Infiniti just ragging on BMW and MB these days? If their cars are so great then let's just see them. There's no gain in blasting BMW and MB for building cars that sell well. I'm also trying to figure out what exactly is shameful about an E90 3-Series or a CLA?
        Dfelix70
        • 11 Months Ago
        @eljay001
        Well, there's nothing shameful, which is why the ads are not effective. If anything, it's reinforcing the "prestige" that owning an MB, BMW, or Lexus provides. And I agree. Companies that know their products are of high quality don't need to put their competition in the crosshairs.
      Rollk
      • 11 Months Ago
      I'm just going to pretend Audi is pouring all their money into R&D and cutting expenses on marketing...
      • 11 Months Ago
      [blocked]
      the.nope
      • 11 Months Ago
      Sorry but i think the CLA in the first commercial looked pretty good and overall better than the common Audi grill.
      Benny90
      • 11 Months Ago
      These are pretty awful. Then after having to sit thought it, they only show the car for a good half second, lame.
      Typesbad
      • 11 Months Ago
      The ads lack a payoff. I'm sure this is driven by a strategy based on the idea that many Audi owners purchased their cars in part, because they didn't want to be seen as the jerk BMW driver or blingy M-B owner. But the ads don't quite deliver that message. Instead, they went with the humor of the Luxury car = Sex theme and we are asked to fill in the blank as to why it is a bad thing. In short, you don't get what the problem is or how the A3 solves it. If the goal is just to get attention among all the other Superbowl ads, this may be at least a partial success. But I doubt it will generate any consideration for the A3.
      knightrider_6
      • 11 Months Ago
      It's true - Germans don't have a sense of humor.
      Rtyper
      • 11 Months Ago
      Did he just say, "sh!t?"
      Mr Sled
      • 11 Months Ago
      Never would have said this before... but with the new Mustang's "euro" appeal, independent suspension, and tune... I can't help thinking that it may be able to turn as well as go straight. If it handles well, I would cross-shop it for the first time against the A3 and 320/328. (I know it only has 2 doors, but could have the same if not more space) Just sayin.
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