Opel execs wonder how recent GM moves will alter their business
Opel has been asking to make more Euro-centric offerings in order to compete with rivals. But the appointment of Mary Barra to the top slot at GM and her past experience at harmonizing product development, as well as former boss Stephen Girksy's departure as GM vice chairman, has insiders worried that they'll be pushed even more to make do with global product. On top of that, their best chance of getting specialized goods took a hit when GM began to untie its bond with PSA/Peugeot-Citroën that had promised a new compact-car platform. The Corsa, a model that Opel needs to do well but can't because it's seven years old, was hit hardest by that news.
These facts mean that the multibillion-dollar investment won this year to develop 23 models and 13 engines over the next two years will need to go further. GM told Reuters "there [is] no change in its stance on Opel," but, as an analyst said, "Rebuilding a weak brand takes years of delivering outstanding product." The question is whether GM's stance - and its commitment to Euro-focused product - will stay consistent long enough to give Neumann and Opel a real shot.
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