The National Highway Traffic Safety Administration would like you to know that when eggnog and Christmas cheer get the best of you this season, driving is the last thing you should do, and it has enlisted the mercenary services of Robocop to remind you. In a $7.5-million ad campaign, at least.

The anti-drunk driving commercials are part of "Drive sober or get pulled over" ads that accompany a heightened police crackdown on drunk drivers until January 1. It coincides with the release of the Robocop reboot, which is scheduled to be in theaters next February.

You can check out the 32-second NHTSA spot below, and we've added two trailers for the Robocop film just to make sure you understand what you're dealing with. You know what needs to happen now. Rather, you have ten seconds to comply....









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    • 1 Second Ago
  • 17 Comments
      Cruising
      • 1 Year Ago
      Why Robocop? Samuel L. Jackson who plays a role in this movie is a much better effective mouth piece the kids can relate to. "Drinking and driving, MF'er!, don't do it!"
        b.rn
        • 1 Year Ago
        @Cruising
        Because the studio was willing to produce it for free as a cross promotional tax write off, as long as they could use Robocop. Samuel wasn't part of the deal. If they wanted Samuel, they'd have to pay for it. I made this up, but it's probable.
      Cool Disco Dan
      • 1 Year Ago
      Remember when movies were more than just remakes?
      Karl
      • 1 Year Ago
      Huh.... I'd have thought NHTSA would want nothing to do with Robocop. You know, with all of his distracting electronics and such....
        flychinook
        • 1 Year Ago
        @Karl
        lol true. Isn't Robocop pretty much always driving with Google Glass?
      hp
      • 1 Year Ago
      "Dead or alive, you're coming with me" Just like today's cops!
      NY EVO X MR GUY
      • 1 Year Ago
      Okay....sorry to be negative, but, when this movie was first made, there was nothing like it. Transformers was original. Other originals were Thundercats, Silverhawks, Voltron, A Team, Knight Rider, Blue Thunder, Street Hawk and Robocop. People could be creative, artistic, talented and different. Now a days, we have none of that. Self-expression and creativity died. Peter Weller (Murphy) was an awesome Robocop. No CGI, no green rooms. Not only was Robocop a cool cop/robot, but the movie had a great story. And villians: ED-209 and the CEO. I only have one thing to say.....DO NOT FUQ THIS UP. A team sucked, knight rider remakes were horrible, tranasformers wasnt my taste and every other remake made me want to throw up.
        MotionDesigner
        • 1 Year Ago
        @NY EVO X MR GUY
        Yea, you sound pretty negative. The Dark Knight Trilogy Rise of the Planet of the Apes Star Trek Inglorious Basterds ^Those were remakes. And they were pretty damn good.
          NY EVO X MR GUY
          • 1 Year Ago
          @MotionDesigner
          @ Motion. Do not forget all of the Batmans before that. Planet of the Apes...Eh. Star Trek was ok. Inglorious Bastards wasnt bad. Those were the exception. I agree.
        b.rn
        • 1 Year Ago
        @NY EVO X MR GUY
        NY EVO X MR GUY, I share your pessimism. Even if they do it well, Robocop is one of those movies that shouldn't be remade. It's a (cheesy) classic and any remake will only muddy it.
        Cool Disco Dan
        • 1 Year Ago
        @NY EVO X MR GUY
        Remakes are cheap to make and originality costs money. Thats why you get so many reality shows too, its just cheaper.
      Steve
      • 1 Year Ago
      Your tax dollars at work.
        b.rn
        • 1 Year Ago
        @Steve
        I suspect this PSA cost the taxpayer close to nothing.
      • 1 Year Ago
      [blocked]
      RSS007
      • 1 Year Ago
      I'll be there for it.
      clquake
      • 1 Year Ago
      If ED209's were deployed the parking lot of every bar, drunk driving would virtually be eliminated. It might open up a whole bunch of new problems...
    • Load More Comments
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