Screencap from a Holden 'Here to Stay' campaign video

Holden is working hard to counter the notion that it will disappear in 2017. It responded via press release to an Australian newspaper article that it will become Chevrolet when it ceases local manufacturing in 2016, and has placed graphics emblazoned with "We're Here to Stay" just about anywhere it lives online.

Explaining that tag line are a video and a Facebook post that seeks to answer ten commonly asked questions about the brand and its future, like the return on the government's investment in Holden and how dealers, customers and staff will be affected.

Come 2017, though, it might not be the existence of the Holden badge that'll be in question, but the propriety of putting it on a front-wheel drive, four-cylinder, Chinese-built Buick. But for now, you can watch Holden's pledge to hang on in the video below.