Holden is working hard to counter the notion that it will disappear in 2017. It responded via press release to an Australian newspaper article that it will become Chevrolet when it ceases local manufacturing in 2016, and has placed graphics emblazoned with "We're Here to Stay" just about anywhere it lives online.

Explaining that tag line are a video and a Facebook post that seeks to answer ten commonly asked questions about the brand and its future, like the return on the government's investment in Holden and how dealers, customers and staff will be affected.

Come 2017, though, it might not be the existence of the Holden badge that'll be in question, but the propriety of putting it on a front-wheel drive, four-cylinder, Chinese-built Buick. But for now, you can watch Holden's pledge to hang on in the video below.



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  • 32 Comments
      AlBongo
      • 1 Year Ago
      Hummer. Saab. Saturn. Holden. General Motors, the killer of cars.
      jonwil2002
      • 1 Year Ago
      If GM was smart they would produce a new full-size RWD platform with some nice V6 and V8 engines. Use it to underpin the next Camero, a future Chevy SS for the US market, halo luxury/sporty cars for Cadillac and Buick (directly competing with the best "drivers cars" from BMW, Merc, Audi etc) and a new Aussie-market Holden Commodore. Sell the Commodore to the enthusiast crowd who really like RWD cars and then sell a cheaper more fuel efficient mass-market FWD car targeted directly at the people who left the Commodore for cars from Japan and Korea. Such a move would also allow them to continue to build and sell long-wheelbase luxury models (badged under whatever badge makes sense) to the middle east in the same way Holden has been selling Commodores and Statesmen to the region badged as Chevy.
      tony36619
      • 1 Year Ago
      Isn't that what Saturn and Oldsmobile said in their numerous PR campaigns before GM gave them the AXE.
      Anurag
      • 1 Year Ago
      Guys Holden is heeya to stay
      Seal Rchin
      • 1 Year Ago
      GM............we kill all the best brands around the world, SAAB, Holden and now that we have unlimited government money we will kill even more.
      Seal Rchin
      • 1 Year Ago
      Reminds me of GM tagline that Pontiac and Saturn would survive. And in many ways they are, all Pontiac ever was in..............a Chevy with a different badge. Get ready Australia for that amazing Malibu..................hahahahaah
      Mercer
      • 1 Year Ago
      Yeah right. After gutted the RD department and fired all factory workers, GM will still want to earn you money with cheap Chinese cars.
      AntBee
      • 1 Year Ago
      This campaign doesn't make sense to me. If they are only going to be import-only starting in 2017, then how can they say that they will still be "here?" The commercials that followed their Still Here ad, seemed like they were rebadged Chevrolets, but perhaps built in Australia. What's to keep GM from just switching the brand to Chevrolets, since that's what they are already? If I were an Australian person in the market for a car in 2017 and beyond, and I wanted a Holden, but it was made in China, I would be pissed off, too. This leads me to think that we will soon be getting Made In China cars in North America, too. I dread that day, but everything else is made there, so why not, eh?
        AntBee
        • 1 Year Ago
        @AntBee
        Why am I being down voted. I said it didn't make any sense to me, not that it didn't make any sense in general. Isn't the point of a comment section to garner discussion? My questions were valid, again, to me.
      EJD1984
      • 1 Year Ago
      A future Buick/Holden/Opel on the monitor? The proportions on the digital sketch pad suggest a RWD platform. Other websites are theorising this could be the Buck Flagship. http://www.motoroids.com/news/video-upcoming-buick-flagship-accidentally-revealed/ High Res Screen Capture: http://farm4.staticflickr.com/3709/11513521266_1df3e2da71_o.jpg
        The Wasp
        • 1 Year Ago
        @EJD1984
        I don't think the drawings mean anything -- just trying to show the people "Hey look! We're still doing things, I mean look at all these drawings! We're totally going to be more than just an importer and sales network for global GM vehicles...".
      DesignWhuuu
      • 1 Year Ago
      Hey look at that ******* designing shitty looking cars
      David
      • 1 Year Ago
      I reckon they're be called Vauxhalls but.
      sloof70
      • 1 Year Ago
      Seems like prime time for Australia to start tinkering with their own homegrown automaker. Start with a fancy sports car for the rich, and use that cash to slowly phase in an everyman's car. Or they can buy cars from my economy!
        askroon
        • 1 Year Ago
        @sloof70
        Fancy sports cars don't create cash... cash is only created by volume sales. At most, fancy sports cars help a brand to sell more practical cars by telling people that the "Sentra's suspension was inspired by the GT-R" and such..
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