Finalists for the 2013 Automobile Advertising of the Year awards have been picked, and Ron Burgundy from Anchorman 2 with the 2014 Dodge Durango is one of them. So is the underside of a cat (it's more interesting than it sounds), which is seen through a Kia Optima panoramic sunroof. There are 15 other entertaining advertisements to be watched and looked at, ranging from the "Hands" and "Illusions" spots from Honda to a Land Rover commercial that doesn't feature a single one of its vehicles. And motorsports geeks are sure to love Honda's auditory and visual recreation of Ayrton Senna's Formula One lap record at Suzuka during qualifying in 1989.

We've included the press release and all of the videos for the ad campaigns below for your enjoyment, which are divided into four categories: Broadcast TV, Online Videos, Interactive, and Experiential Advertising. To see the three Print/Outdoor category finalists, head over to the gallery. The winners will be presented at the Detroit Auto Show next month.
Broadcast TV:

Dodge "It Comes Standard" - Wieden+Kennedy/Portland


Honda "Hands" - Wieden+Kennedy/London


Honda "Illusions" - McGarryBowen/London


Daimler/Smart "Offroad" - BBDO Germany/Duesseldorf


Land Rover "Roam Free" - Young & Rubicam/New York


Online Videos:

Audi "The Challenge" - PMK*BNC/New York and Audi of America


Honda "Sound of Honda/Ayrton Senna" - Dentsu/Tokyo


Honda "Project Drive-in" - RPA/Santa Monica


Interactive:

BMW "Eli's BMW" - kbs+/New York


Hyundai "Driveway Decision Maker" - Innocean USA/Huntington Beach


Fiat "Abarth 500 Zero Followers" - Leo Burnett/Duesseldorf


Experiential Advertising:

Toyota "Tundra Endeavor Campaign" - Saatchi & Saatchi/Los Angeles


Toyota "Camry Thrill Ride Experience" - Saatchi & Saatchi/Los Angeles


BMW "Window Into the Near Future" - kbs+/New York


Show full PR text
Automobile Advertising of the Year Finalists Announced
Ron Burgundy, Spock vs. Spock, Parkour Among Shortlisted

New York, NY (December 19, 2013) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards, announced today the finalists for the 2014 One Show Automobile Advertising of the Year Award. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club has created a special award to recognize creative excellence in five categories – Print & Outdoor, Broadcast TV, Online Videos, Interactive and Experiential Advertising – as well as the Public Choice Award.

This year's winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 14, 2014, at the Cobo Center in Detroit. The list of finalists, which features creative work from domestic and international agencies and automakers, are as follows:

Broadcast TV

· Dodge "It Comes Standard" – Wieden+Kennedy/Portland

· Honda "Hands" – Wieden+Kennedy/London

· Honda "Illusions" – McGarryBowen/London

· Daimler/Smart "Offroad" – BBDO Germany/Duesseldorf

· Land Rover "Roam Free" – Young & Rubicam/New York

Online Videos

· Audi "The Challenge" – PMK*BNC/New York and Audi of America

· Honda "Sound of Honda/Ayrton Senna 1989" – Dentsu/Tokyo

· Honda "Project Drive-in" – RPA/Santa Monica

Interactive

· BMW "Eli's BMW" – kbs+/New York

· Hyundai "Driveway Decision Maker" – Innocean USA/Huntington Beach

· Fiat "Abarth 500 Zero Followers" – Leo Burnett/Duesseldorf

Experiential Advertising

· Toyota "Tundra Endeavor Campaign" – Saatchi & Saatchi/Los Angeles

· Toyota "Camry Thrill Ride Experience" – Saatchi & Saatchi/Los Angeles

· BMW "Window Into the Near Future" – kbs+/New York

Print/Outdoor

· Kia "Panoramic Sunroof – Cat" – David&Goliath/Los Angeles

· Fiat "Letters" – Leo Burnett Tailor Made/Sao Paulo

· Volkswagen "Child" – Grabarz & Partner/Hamburg


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    • 1 Second Ago
  • 13 Comments
      BRealistic
      • 1 Year Ago
      I find it a bit sad that the best Honda commercials are the ones where they show all the cool vehicles they USED to make. "Hey.. we did make some really cool vehicles back in the day!"
      S40Powered
      • 1 Year Ago
      Such a shame the Honda ads are better than their cars. The Audi ad just told me I need to pick the Mercedes instead with that front end shot.
      Michael Smith
      • 1 Year Ago
      I think the Audi one is the best out of all of these !!!
      b.rn
      • 1 Year Ago
      I ignored anything over two minutes. Commercials shouldn't be that long. Of what was left, the Smart ad was the most entertaining. Well, except for the music.
      Basil Exposition
      • 1 Year Ago
      Holy crap Underside of a Cat is so clever and hilarious. Never seen that one before but I love it!
      tinsulpop
      • 1 Year Ago
      That Dodge commercial probably works for their target demographic.
        Simon
        • 1 Year Ago
        @tinsulpop
        "Funniest Comment of the Year" candidate?
      Fitycent
      • 1 Year Ago
      I gotta say, I am at most impress by the Honda Sound of Honda/Senna one. This one really captures the heart and soul of racing/driving. Very impressive. Honda Project Drive-In would be a second being how strongly rooted our culture was to drive-in movies. Audi Challenge was nice too especially how awesome that MB looks next to an Audi.
      Terry Actill
      • 1 Year Ago
      You cannot beat local dealers ads. A series of odd looking people saying "WOW!" into the camera really made me want to visit my Honda dealer.
      rahhh
      • 1 Year Ago
      No Subaru XV commercial?? http://www.youtube.com/watch?v=Ls0grW7LmiU
      Trent
      • 1 Year Ago
      Toyota got a lot of PR out of their campaign but I still liked the Land Rover the best.
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