Car buyers in China can now start shopping for a new Tesla Model S. Only problem is, the California-based automaker doesn't seem to have hammered down a brand name for that market. According to Reuters, Tesla is still dealing with a trademark squatter for "Tesla" (or "Te Si La"), so in the meantime, it is a brand without a name.

Tesla has launched a website in China under the Tousule name, but it doesn't appear that will be the official nomenclature for cars sold in China. According to the report, a Tesla salesman in Beijing doesn't know when – or even if – Tesla plans to come up with a Chinese name for its brand. We reached out to Tesla for a comment on the matter, but we've yet to receive any response regarding this ongoing situation in China.

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      • 1 Year Ago
      I would have just named it TESRA
      • 1 Year Ago
      How about Tesla`s first name,. Nikola ?
      • 1 Year Ago
      This helps.
      Jesse Gurr
      • 1 Year Ago
      I just tried to go to the squatter's website at: Couldn't connect to it so maybe problem has been solved?
      • 1 Year Ago
      So what's the name they put on the car? Teosule?
      • 1 Year Ago
      Very frustrating part of doing business in China for IP holders. IP holders of major brands are forced into the Chinese "legal" system and then forced to defend their brands and marks against con men.
        • 1 Year Ago
        Navigating the Chinese "legal system" is a scary notion indeed...although I would think Elon has some of the best palm greasers in the business. I bet these cars sell like hot-cakes(fortune cookies?) in China though...good for Tesla!
      • 1 Year Ago
      That's a unusual problem to have. Typically you hear about model name infringement not necessarily make.
      • 1 Year Ago
      The Chinese will reverse engineer it and sell it or $30,000. Call it the Edison.
      • 1 Year Ago
      "A rose by any other name..."
      • 1 Year Ago
      I don't think Tesla should use the Chinese language at all but not for any other than to avoid every single issue mentioned, as opposed to having a problem with the people or language. Just use the English language version everywhere, in ads, badges, merchandise etc. Even in contracts but use the Chinese word too in parentheses. I don't see any problems with that. Searching on the internet is the only issue since it would require users to have an English keyboard but that's not hard to overcome. But I'm glad they aren't waiting to start 'selling' the cars. The sooner we get a sense of demand in China the better. I believe Tesla will have explosive growth right from the start. The ModelS will be **the most prestigious item for purchase in China next year.** To the wealthy it will be THE item they simply MUST have. And it will be the car most people aspire to own. China is filthy and this car is gorgeous proof that the owner is helping clean the air. And the stock will respond accordingly and double todays price by next years end. We'll see if I miss my $200 prediction by much. News of thousands of reservations could shoot the price up very well in a week. I doubt it but....
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