2014 Hyundai ElantraHyundai was easily one of the top overall advertisers in last year's Super Bowl with five commercials that aired before or during the game. Now, Hyundai is back for its seventh consecutive year with confirmed spots for Super Bowl XLVIII. The two 30-second ads titled Dad's Sixth Sense and Nice will, respectively, highlight the all-new 2015 Hyundai Genesis Sedan and the recently updated 2014 Elantra.

The Genesis Sedan commercial will air during the first quarter of The Big Game in a more dramatic fashion touting the new sedan's Automatic Emergency Braking feature, while the Elantra ad will be a humorous spot using a celebrity comedian to show off the refreshed Elantra, which includes the all-new Sport model (shown at right). Scroll down for Hyundai's official press release for its upcoming commercials set to air during the game on February 2.
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HYUNDAI KICKS OFF ITS SUPER BOWL XLVIII ADVERTISING BLITZ WITH TWO NEW ADS
Elantra and All-New Genesis Spotlighted as Super Bowl Advertising Veteran Illustrates Performance, Style and Safety with Humor and Strong Family Bonds

COSTA MESA, Calif., December 16, 2013 – In its seventh consecutive year as a Super Bowl advertiser, Hyundai enters the Big Game fray with two game-day ads during the first and fourth quarters of Super Bowl XLVIII on February 2, 2014.

The ads use clever interpretations of real life moments to position a Hyundai as the ultimate driving companion and trusted family member. One spot, leveraging the talent of a celebrity comedian, continues Hyundai's longstanding tradition of using humor to highlight vehicle performance and function. The second spot illustrates the close connection of family. Creative was developed by Hyundai's agency of record, INNOCEAN USA.

Hyundai will open its Super Bowl advertising showcase with a 30-second spot titled "Dad's Sixth Sense," during the first quarter. In a sketch that any dad can relate to, the spot dramatizes the near-misses and saves of everyday parenting, giving a dramatic demonstration of the all-new Genesis and its Automatic Emergency Braking capabilities – one of the many features included in Genesis' comprehensive suite of safety services, the Sensory Surround Safety System.

"Nice," a 30-second in-game spot running in the fourth quarter, is inspired and made possible by the new sporty, compact Elantra. The humorous spot follows a young comedic talent in an escalating game of compliments between two identical Elantras, effectively showcasing the innovative performance, style and technology features of Hyundai's new compact sedan.

"Cars have become more than just a means of transportation – they play an active role in many parts of our lives," said Steve Shannon, vice president of Marketing, Hyundai Motor America. "Our creative campaign this year highlights how Hyundai continues to be 'there for you' and your family. Whether it's safely reacting to unexpected surprises on the road in the premium Genesis or dialing up the fun in an Elantra, Hyundai is an ideal driving companion."

"Each year we challenge ourselves to come up with a new, inspiring way to showcase Hyundai during the biggest TV event of the year, while staying true to our audience and what's most relevant to them," said Greg Braun, Executive Creative Director, INNOCEAN USA. "This year we were able to take two different approaches to our spots – from fun and comedic, to endearing and sentimental – while still focusing on the essence of Hyundai. Our focus always has been how the Hyundai vehicle inspires and enables our consumer – whether you're a first-time car owner or looking to upgrade into your first true premium car."


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  • 41 Comments
      Dam plm
      • 1 Year Ago
      I still think Hyundai needs to separate its luxury cars from the common ones they make like Nissan - Infinity, Ford- Lincoln, Toyota - Lexus, etc. They will certainly improve sales, reputation and ultimately better products. What is wrong with using Genesis or Equus as a name for their luxury division?
      Hi There Paul
      • 1 Year Ago
      I can hear them now, they're coming, soon they'll be posting. This looks like that - That resembles this - Those taillights, grille, exhausts, you name it, whatever, is blatantly stole from another car. I do get tired of them people.
        SamerIraq
        • 1 Year Ago
        @Hi There Paul
        Totally agree, and in return, I saw nobody saying for example that Honda ripped off the back of first generation genesis for the accord, God I keep confusing them on the road, just step back 10 steps and you cant tell the difference
          DK
          • 1 Year Ago
          @SamerIraq
          Actually a lot of people said that when it first came out.
        AngeloD
        • 1 Year Ago
        @Hi There Paul
        @Paul: I agree, people who constantly do that are just way annoying, eh?
      Brex
      • 1 Year Ago
      The new Genesis is a perfectly cohesive design from front to back.
        Slideways
        • 1 Year Ago
        @Brex
        Nope, not a direct grille clone to the 6. The 6's grille is rounder and wider. Plus the hexagonal grille is a common design. Also, how is this a step back to Hyundai's flagship design when this looks miles better than the current Genesis and the Eqqus?
        AngeloD
        • 1 Year Ago
        @Brex
        @Brex: I have to disagree. The grille looks to be a direct clone of the Mazda 6 and isn't well integrated into the hood and fenders at all. The grille slats are awkward looking as well in my opinion. Overall, this looks to be a step backward in styling for Hyundai's flagship and I'm guessing sales will suffer. Kia's offering in this segment is much nicer.
      AngeloD
      • 1 Year Ago
      Did they borrow that front clip form a '14 Mazda 6?
        • 1 Year Ago
        @AngeloD
        [blocked]
          NightFlight
          • 1 Year Ago
          You think that is trolling? Wait until Aaronm_mt/mary.keana get here....
          AngeloD
          • 1 Year Ago
          @pondnavy I have been posting here on AutoBlog for years. Seriously, I have thousands of posts, none of them are troll posts. Apparently, all you have to offer on the other hand are attacks on other posters. You're the troll, not me. Can't you find an online forum more suited to you're age group? The adults are trying to have a discussion here.
          • 1 Year Ago
          [blocked]
      AngeloD
      • 1 Year Ago
      In before the Hyundai-Alabama employee brigade gets here to vote down any critical comments...whoops, too late.
        H.E. Pennypacker
        • 1 Year Ago
        @AngeloD
        you've already posted 5 times out of 15 comments here. you're obviously the one with a hard on for hyundai.
          H.E. Pennypacker
          • 1 Year Ago
          @H.E. Pennypacker
          Angelo, seek help.
          AngeloD
          • 1 Year Ago
          @H.E. Pennypacker
          @H.E.tinypecker: All of my posts are at least under the same account, unlike the five different ones you have used here. And, if people are going to attack me for merely expressing an opinion about a car, I am certainly entilted to respond. You have to wonder, what exactly do people think the reader comment section is here for? Here's a clue bat, maybe to, oh hell...I don't know...express an opinion about the car in the article maybe?
      Stinkyboy
      • 1 Year Ago
      The Genesis is a wicked ride. can't wait to see it.
      Eggmania
      • 1 Year Ago
      for this money id rather get a TLX
        • 1 Year Ago
        @Eggmania
        [blocked]
          Rob
          • 1 Year Ago
          Eggmania= aaron m_t: A Honda/Acura fan boi/troll
          zoom_zoom_zoom
          • 1 Year Ago
          I doubt this RWD Hyundai will handle any better than a RWD Ford F-150. Hyundai is incapable of fine tuning a suspension. Most any FWD or FWD biased AWD will handle much better.
      knightrider_6
      • 1 Year Ago
      I didn't like it in the spy shots posted earlier, but it looks gorgeous in high res photos. It will look even better in person.
      whatamooseiam
      • 1 Year Ago
      AngeloD posts meaningless drivel on Hyundai posts because: a) He's a car salesman for a Japanese brand and lost a bunch of sales due to Hyundai? b) He tried to get a job at a Hyundai and they turned him down? c) He has no friends and just wants people to interact with him? d) He got his ass kicked by a Hyundai owner? e) All of the above?
        Slideways
        • 1 Year Ago
        @whatamooseiam
        @Angelo And you don't attack other people too? I think it's time to take your meds Mr. Holier than Thou
        AngeloD
        • 1 Year Ago
        @whatamooseiam
        @whatamooseiam: I have to laugh at posts like yours. All you do is attack other people for not sharing your subjective opinion about the looks of a car. You offer no comment at all about this Hyundai, yet accuse ME of posting drivel. LOL. You offer nothing at all in the way of an opinion about this Hyundai, and accuse someone else of being the troll, LOL. And the Hyundai-employees brigade is off.....
      Lucky Stars
      • 1 Year Ago
      This is a good looking car and when you think about it. It is not easy to make a good looking sedan. Mazda just figured it out with the new 6. Honestly without badge snobbery. I think this looks better then the E Class, 5 series, and new Cts as well as the Acura Tl and Rlx. I have spent hours, days looking at all these cars since I am in the market. I wanted to really like the Cts because of good reviews and it's American. Just does not work for me on the looks. I was kinda hoping the new C class would come out sooner but looks like a year off as it has come good looks and the increased size make it same size as decade ago mid size vehicles. Good Job Hyundai, their designers really are top notch as very few of their cars could be considered ugly
        Brex
        • 1 Year Ago
        @Lucky Stars
        Curious if you drove the CTS and interested in hearing how it compares to the others you mentioned. I think the CTS looks better in person (as most cars do).
      zoom_zoom_zoom
      • 1 Year Ago
      I have the same grill inside my Green Egg.
      chrismcfreely
      • 1 Year Ago
      You idiots need to get rid of that " shop for a vehicle" floating ad immediately. Seriously.
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