its Chevrolet brand with surprising frequency over the past few years. In the latest development, The Detroit News reports that Chris Perry – Chevy's current head of marketing – announced his resignation on Wednesday, effective immediately. Perry's departure comes a little over three years since he joined Chevy after a 10-year stint at Hyundai, and just over a year after Chevy's former chief marketing officer, Joel Ewanick, was shown the door.
While Ewanick's departure apparently was not on good terms, Chevrolet chief Alan Batey reportedly stated that "GM would like to thank Chris for his dedication and contributions, and wishes him well in all his future endeavors."

Batey reportedly was just promoted to GM North America president, taking the new position on January 15 while retaining his position heading as head of Chevrolet worldwide.


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  • 14 Comments
      over9000
      • 1 Year Ago
      Well it is time for him to find new roads.
      • 1 Year Ago
      [blocked]
        • 1 Year Ago
        [blocked]
          • 1 Year Ago
          [blocked]
        the.fog
        • 1 Year Ago
        O RLY? DCT and AWD are the only parameters of performance?
        OptimusPrimeRib
        • 1 Year Ago
        And we see how that's causing Evos to fly off the shelf with sales they can't keep up with and set records on tracks around the world and win the most recent rally championships.
      Scott Walker
      • 1 Year Ago
      Chevrolet has struggled to find its voice in the same way that Buick and Cadillac have. Those two brands have clear identities and markets. They have unified styling. Chevrolet has always been a hodgepodge. It's better and more unified than it used to be now that there are fewer badge-engineered vehicles. However, they still aren't competitive. What is the point of a Sonic and a Cruze if the MPG, HP, etc. are identical? Where is the RAV4/Escape/CR-V competitor? What's the market for a vehicle for like the Spark? GM needs to trim the fat at Chevy and then work on making those vehicles competitive. A diverse group of quality automobiles will sell themselves.
        axiomatik
        • 1 Year Ago
        @Scott Walker
        In addition to the.fog's comments, Chevrolet already has a Rav4/Escape/CR-V competitor, it's called the Equinox, and it sells quite well. So far this year it is third in it's class sales-wise behind the CR-V and Escape (both of which are newer than the Equinox). If you add GMC Terrain numbers, GM is the #1 seller in the compact crossover segment. source: http://www.goodcarbadcar.net/2013/12/usa-suv-crossover-sales-rankings-by-model-november-2013-ytd.html
      SethG
      • 1 Year Ago
      It's hard to say that Chevrolet really has a marketing problem. Is there a car in their lineup that is suffering from poor marketing? Perhaps the Sonic is a better car than the market perceives. Maybe also the Cruze. The Impala might be decent but it's now positioned in a relatively low volume segment. Other than those, what product does marketing have to work with? They have one of the worst mid-sized sedans in the market. Their 3-row CUV is still moderately competitive but it's a relatively ancient car (from 2006) in a competitive segment. Chevy has more of a product problem than a marketing one.
        the.fog
        • 1 Year Ago
        @SethG
        1) The Malibu isn't that bad (despite what the media would have you believe) And neither are its sales. 2) Like the Lambdas, the Equinox is STILL setting records, despite its age. So you're assumptions are based on 2 of the 18 vehicles they sell? Wow.
          SethG
          • 1 Year Ago
          @the.fog
          The Malibu isn't that bad only in the sense that no new cars these days are that bad. Compared to the competition, it is one of the worst cars in its segment and, if you want to sell cars, that is bad. If you're going to be a mainstream, high-volume automaker you better bring your A Game to the mid sized sedan and CUV space. I wouldn't consider the Malibu or Equinox to be even in the top five of their respective categories and the Traverse might be but barely.
          Titansfan1967
          • 1 Year Ago
          @the.fog
          The Malibu was not bad from the get go it was a terrible launch. They were trying to beat the other cars in the miles per gallon war and launched the least effective car in the stable
      Robert Ryan
      • 1 Year Ago
      Alan Batey who is English was one of the management team at Holden.
      Adam12
      • 1 Year Ago
      Gm needed to do this months ago! Every new product launch has fizzled. They are slow to react to market trends and pricing with rebates and incentives. Take the 2014 trucks as an example: They kept the base MSRP the same but increased the Popular Option Pkgs by 3,000 to 5000 and increased the standalone options by 20 to 30 percent plus they launched with no rebates. So GM is up against a consumer that is choosing between staying with Gm paying 10-15 thousand more for a 2014 from the outgoing 2013's or going and buying a Ford or a Dodge for what they can buy a 2013 leftover GM truck for ! The 2014 Gm trucks are nice but they are not 15 k nicer for a Refresh on the body and a finally decent interior. The 2013 Ford and Ram are as nice as the 2014's GM offering's. Wait till Ford launches the 2015's it will be ugly. Gm needs 5-6k in incentives asap if they want to moves some trucks in 2014 with all the 2013's gone.This is a former GM dealer now selling Fords by the way not a Ford Fan boy. I've Sold Gm trucks for 8 years and currently own a 2008 bought new Gm employee price. The Gm supplier pricing and 750 rebate and the bs allstar edition value pkg discounts to look like a rebate ain't moving any trucks! They have been forced to dump all their product in low margin rental sales because the dealers can't take anymore trucks with a 130 day mkt supply on 2014's.
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