In response to a news report that the Holden brand itself could disappear and have its products and dealerships rebranded as Chevrolet in Australia, Holden CEO Mike Devereaux has said, "Holden is here to stay. It has been an integral part of Australia's history and will be part of its future." Australia's News Ltd ran a piece saying that Holden had to fight General Motors in the past to retain its name, and that when the Aussie brand ceases local operations in 2017, GM might use that as an opportune time to make the switch. That led to one "Holden insider" telling News Ltd that "There will now be the biggest fight ever to save the Holden brand from being shelved."

Deveraux also said, "We will import vehicles from all over the GM world using the scale, expertise and power of our global product development team." If the nameplate issue is actually settled, the remaining question is what products the Holden lion will be attached to. Speculation is that there's a chance the current Commodore would make a full-hemispheric-circle and, after being developed in Oz, built there and exported here as the Chevrolet SS, be built here and exported to Australia as a Commodore.

It will be a few years before we find out the specifics of Holden's long-term future, which also means we'll have a few years of rumors to sift through until then - such as the article in another Aussie paper suggesting Holden manufacturing might be shut down earlier than planned.


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  • 55 Comments
      • 1 Year Ago
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        • 1 Year Ago
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          john96xlt
          • 1 Year Ago
          Chris: But the last Nova actually WAS a Corolla, or rather, a Toyota Sprinter rebadged (based heavily on Corolla). I like the name Opala. Well, it'd do well in South America anyway, lol. Yes, it was a 6-cyl only car, but there was an SS version. Chevelle is a proper name they should actually use in all seriousness.
          • 1 Year Ago
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          Chris
          • 1 Year Ago
          John, I agree. In all fairness with the Nova name, when most hear it, they are likely to think of the cool Novas from the 60s and early 70s than the econoboxes from the 80s. That's the point I was trying to make. With that said, I do agree that Chevelle is a better name though.
          • 1 Year Ago
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        Chris
        • 1 Year Ago
        It'd be be better than Monte Carlo, a model exclusively a coupe.
        • 1 Year Ago
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      David Salter
      • 1 Year Ago
      The problem was that the Aussie Dollar had been sitting up to $1.10 USD and that makes them too expensive to make and ship to the USA. Going forward GM will suffer for sales in Australia if the Aussie $ drops back to under $ 0.80 USD, customers will be less inclined to buy the imported SS (killed by the exchange rate either way). I remember a long time ago reading that the next version of the Chevrolet Camaro and the SS would be built at the same place. (Currently in Ontario, Canada). N.B. That SS looks great in the colour above.
        Benjamin Roethig
        • 1 Year Ago
        @David Salter
        Also problem 2, Police departments buying the Caprice find it really inconvenient to get parts. There are departments who love the car, but are going to buy something else on their next order that can be returned to service quicker. Being built in the US or Canada instead of Australia would help it dramatically.
      Avinash Machado
      • 1 Year Ago
      Good idea if true.
      Rochester
      • 1 Year Ago
      Caddy's TT V6, a proper 6MT, and a little more style to that humm drumm trim... and they'd have a winner.
      EJD1984
      • 1 Year Ago
      There is no Zeta II platform coming. The current SS is going to be around for 2-3 model years, then will move to a variant of the Alpha Platform (along with a Buick rwd cousin) It's still uncertain at this time if Holden will get a version exported to Australia
        Evan
        • 11 Months Ago
        @EJD1984
        I don't think Buick is going to go on the Alpha, Omega maybe but definitely not Alpha. . .
      audisp0rta4
      • 1 Year Ago
      I'm fine with that...as long as they stick to their current rear drive formula. Still feel bad for Aussie job loss, but glad to see companies thinking about American production once again.
      Cyrus Brooks
      • 1 Year Ago
      I'm sure the Aussies would much rather have a V8 rwd Commodore muscle sedan sourced from the USA than a pos fwd 4 cyl tin can sourced from China.
      Felspawn
      • 1 Year Ago
      Better this then some FWD POS from China
      Andrew
      • 1 Year Ago
      once again showing how GM is teh best... where is your shatty falcon FORD? oh thats right DEAD
      • 1 Year Ago
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      TriShield
      • 1 Year Ago
      This idea was last in the news years ago, 2007 or so when the VE Commodore had just been released and was poised to be sold here as the Pontiac G8. It's something GM has been studying for a long time. Basically they would produce an Aussie design here and export it along with a version for us in North America. Trouble is, the announcement said they are closing Holden design and engineering as well. Oshawa was originally going to be the plant to produce the Commodore variants but that is in question now with GM looking to shut it. The SS program itself is running to 2016 and is unlikely to be replaced by anything after. It like the Holden cars sold here before is a fun charity project more than anything else. The Cadillac ATS started life as the Holden Torana TT6 concept in 2006. If there's any car Holden needed years ago and now it's their rightful version of that car, exported there or not.
        Robert Ryan
        • 1 Year Ago
        @TriShield
        That lack of testing, maybe FWD and the so so build qualty of US Automobiles would go against it. The factt that the Camry has been the best selling sedan in the US for the last 12yrs is a disturbing thought.
          Evan
          • 11 Months Ago
          @Robert Ryan
          Sales don't always mean the best! The Toy Camera is a run of the mill POS! I don't know why people spend their money on a worthless rice-burner like that. . .
      nettsu
      • 1 Year Ago
      There have been reports in the Fairfax media that the next Commodore will be a FWD Buick built in China.
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