• Image Credit: General Motors
  • Image Credit: General Motors
  • Image Credit: General Motors
  • Image Credit: General Motors
Cadillac dealers will soon receive deliveries of the all-new 2014 ELR extended range electric luxury coupe. Shipments started from General Motors' Detroit-Hamtramck facility this week, and initial deliveries will take place after the first of the year.

As with the Chevy Volt before it, all dealers receiving the 2014 ELR have been specially trained and certified to sell and service the plug-in hybrid, including lessons in how to be an "ELR Concierge Representative." These reps have been trained in "white-glove customer care" and can provide information on battery care, home charging, service scheduling and updates. Some of the ELRs were loaded onto trucks with the help of Santa Claus (for a set of photos, anyway).

Cadillac unveiled the all-new 2014 ELR at the Detroit Auto Show earlier this year. Potential buyers have been waiting for much longer than a year, though, since its visual twin, the Converj concept, was unveiled four years earlier. The ELR is built on the Volt's powertrain technology, but comes with a much higher sticker price ($75,995) and has more luxurious bells and whistles. Standard features include Cadillac CUE with navigation accessed on an eight-inch, full-color touch screen. The Cadillac also has exclusive "Regen on Demand," that can be used by drivers to temporarily regenerate energy from the car's momentum via steering-wheel paddles.


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    • 1 Second Ago
  • 40 Comments
      Marcopolo
      • 1 Year Ago
      I have been really looking forward to the release of this model. GM have finally started to re-invigorate the once highly respected Cadillac brand. The ELR looks great, and with the principles of it's drive-train technology already well proven by the Chevy Volt, the Cadillac ELR should be as comfortable, and luxurious, as it 'tis reliable. This is not a car for those seeking to make a "save the planet" statement, nor is it aimed at the Tesla market. The ELR, is a vehicle for those who want a good looking coupé, with some green credentials, and no range anxiety. The ELR is serious a rival for the smaller Lexus hybrid range. GM must ensure that build quality is a premium. The price of the ELR, will be forgotten, as long as the build standard and reliability are of outstanding quality. Why is it that so many Americans, are so eager for the Cadillac ELR to fail ? Why are so many American's resentful of the idea that the US can once again, build quality, luxury auto-mobiles, equipped with the latest technology ?
        mycommentemail
        • 1 Year Ago
        @Marcopolo
        You seem to equate concerns over the price with a desire for this car to fail in the marketplace. For many of us, nothing could be further from the truth. I very much want this car to succeed. It is drop dead gorgeous (something I haven't been able to say about any domestic car since I was able to talk). It is greener than 95% of the cars on the market. It is a symbol of American ingenuity. It is built by GM and Detroit needs to catch a break (my family still lives there). But the issue that I and many others have is that the actual car does not seem to live up to the lofty price. It is out-greened by Tesla, and outperformed by so many cars that I cannot begin to count them. Essentially it is a slightly more technologically advanced Volt for well over twice the price. And my fear is that that will become the "story" of this car. Once it does, I suspect that the sales will tank and it will reflect badly on the brand (Cadillac, GM, US Engineering, and so on). At $60K it would have been a very neat proposition. At $75K it becomes less compelling. At $75K I would have expected that GM could have equipped it with a battery pack twice the size, dual motors with torque vectoring, and even a smoother ICE. They have all of these technologies on hand and the price seems to warrant their inclusion. Ultimately, I suspect we (and GM in particular) should ask ourselves: What if this exact same car were to be on sale without the electrification, but with the exact same performance numbers (minus the sky high fuel mileage). Would it warrant a $75K price tag? How about $60K? I suspect that anyone suggesting it would have been worth much more than $50K would be laughed out of the room. It isn't any bigger than an M3 which starts at $60K and which gets you stratospheric performance and a fancy blue and white badge. So does the electrification add $25K worth of value that buyers cannot get elsewhere? I doubt it. The Tesla, even in its most basic form, outdoes this car both in performance and "greenery" at nearly the same price (the one exception being range). Does the added range make up for the lack of space and performance? For some it might. For many I suspect it won't. I really hope I am wrong (might well be). But I fear I am not. But don't confuse my pessimism with a desire for failure.
          GR
          • 1 Year Ago
          @mycommentemail
          Exactly what @mycommentemail said. The vast majority of us on this site want the ELR to do well. But @ $75k and with a performance that isn't quite as great as its competitors, our fear is that not only will it not sell well, but it will also get mediocre reviews from those that buy it. Still though, who knows? Maybe Cadillac will surprise us all and have to increase production because it sold out of all of the ELR in the first few months of the year. We'll just have to wait and see.
      Smoking_dude
      • 1 Year Ago
      It really looks great. GM needts to sell it under the opel brand. This is the luxury opel they need to take away the shares of audi & co. why not a 75k price tag. there will be nuff ppl that will pay it. after a while it will come down anyways. but as there are other coupes for a similar tag gm would be stupid to start with a low price tag. I bet it will become cheaper later.
      DaveMart
      • 1 Year Ago
      And I don't take coke in cinemas!
      ChrisH
      • 1 Year Ago
      Beautiful car, that is a given. However I have not read one review without also reading that once the gas motor kicks in the perception of quality and luxury takes a nose dive. Sadly for GM, the i3 is a better vehicle and they are just damn lucky that BMW didn't take the i3 tech and put it in a coupe.
      JVP
      • 1 Year Ago
      I just don't understand the pricing on this car. I wish them luck, but color me confused. Maybe it's because I see Caddys just as cars that 70 year old businessmen and gangsters drive that you can buy for $15k after they're one year old. This is probably what they're trying to change, but charging too much doesn't seem to be the way to do it.
        Sir Duke
        • 1 Year Ago
        @JVP
        Expensive cars tend to be owned by older folks, because they have the moolah. Cadillac also sell an entry level car, the ATS, which is driven by a younger demographic.
        Brex
        • 1 Year Ago
        @JVP
        Cadillac made some remarkable strides while you were in your coma. (I kid)
        Alfonso T. Alvarez
        • 1 Year Ago
        @JVP
        Where, exactly, do you live that you can buy a one year old Caddy for $15K? Try looking for one - we'll wait ...
        skierpage
        • 1 Year Ago
        @JVP
        If that's the way you see it, poor Cadillac. The first-gen CTS was gorgeous in the flesh, the 2nd-gen exceptional, and the XTS and ATS are lookers. Cadillac is acknowledging their angular 1960s-70s heritage to make distinctive great-looking modern cars, like Audi, BMW, Jaguar... and unlike Acura, Hyundai, Infiniti, Lexus who have no tradition. I can't wait to see an ELR. I hope it does better than the XLR, another lovely limited-volume car they sold.
      Julius
      • 1 Year Ago
      I wonder if part of the "white glove treatment" would include free installation of a rapid-charger for the home, too. You'd figure for the price...
      goodoldgorr
      • 1 Year Ago
      This is costly but there is numerous materialistic richs that will buy that to brag themself with this toy as they do with tesla roadster or model s or porsche, ferraris, bmw, audi, mercedes, yatchs, harley-davidson s&s, swiss watchs, stock market, cessnas, ducatis, colgate 3d white, popcorn and coke at cinemas.
        DaveMart
        • 1 Year Ago
        @goodoldgorr
        All true, but I am trying to give up the popcorn.
      Jmaister
      • 1 Year Ago
      rejoyce to the masses!! its the car they cant afford!
      Conspiracy theory
      • 1 Year Ago
      Let the incentives begin!
      JVP
      • 1 Year Ago
      A lot of expensive cars are owned by people in their 30s - 50's where I live, just not Cadillacs. Probably a regional thing.
      DaveMart
      • 1 Year Ago
      I'm pretty safe, as the smell of it actually makes me want to vomit, and I have to move away from people eating it!
      consumer 4100
      • 1 Year Ago
      and to think GM actually thinks there is a MARKET for this kind of rubbish!!. plain and simple they are out of touch with reality. I can say without hesitation the Japanese are much smarter than the US auto makers. This is proof. It's been proven time and again gm (not caps on purpose) simply DOES NOT understand what and how to create a worthy automobile.
        Technoir
        • 1 Year Ago
        @consumer 4100
        Wrong. Caddillac stated that they expect to sell only a few thousand per year. They already know few will buy it and want it to be this way.
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