With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.

The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.
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Audi to advertise in Super Bowl XLVIII with spot for the all-new A3

-Sixty-second spot to air in first in-game commercial break after halftime
-2014 marks the seventh consecutive year for the brand as an advertiser in the big game
-Spot to feature the all-new Audi A3, arriving in U.S. showrooms in Spring 2014


Audi of America today announced its return to the Super Bowl with a :60 spot featuring the all-new Audi A3. The seventh consecutive Super Bowl ad for the brand will air during the big game on February 2, 2014, in the first in-game break after the 3rd quarter kick-off, in the final position of the advertising break.

"We're excited to once again return to America's biggest advertising stage, the Super Bowl, for our seventh consecutive year," said Loren Angelo, Director of Marketing for Audi of America. "As one of the most highly-anticipated viewing events of the year, the Super Bowl is the perfect venue to launch the all-new, technology-advanced Audi A3, set to be a game changing vehicle for Audi in the U.S."

San Francisco-based Venables Bell & Partners is creating the spot. The :60 ad is directed by the acclaimed Noam Murro.

The all-new Audi A3 lineup begins with the A3 sedan, which goes on sale in the spring of 2014. The A3 sedan plays a pivotal role in the soon to be expanding Audi A3 family and will be priced from a base MSRP of $29,900. It will be joined later in the fall of 2014 by the Audi A3 Cabriolet, A3 TDI clean diesel sedan, the high-performance S3 sedan and in early 2015, the A3 Sportback e-tron® gasoline electric plug-in hybrid (PHEV). The Audi A3 family breaks the boundaries and raises the bar as to what is expected out of entry-level luxury vehicles. The A3 marks the first time that an A-segment vehicle will offer MMI® technology, Audi drive select, 4G LTE connectivity and Bang & Olufsen® audio.

Audi year-after-year has delivered highly-rated and innovative Super Bowl campaigns. Last year, Audi posted its Super Bowl spot, "Prom," to its You Tube page along with three alternate endings prior to the game and allowed viewers to choose how they wanted the ad to end. In 2012, Audi's entertaining spot "Vampire Party" showcased the power of progressive engineering with the brand's signature LED headlight technology. In 2011, Audi's "Release the Hounds," featuring the Audi A8 and a cameo by Kenny G, redefined luxury and became the first Super Bowl spot in history to use a Twitter hashtag. To view past Audi Super Bowl spots, please visit YouTube.com/AudiofAmerica.


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    • 1 Second Ago
  • 26 Comments
      untitledfolder
      • 1 Year Ago
      Why didn't they do more than just create a small A4? Audi seems so non-creative lately. Everything looks the same, just smaller and larger. They coulda made a smaller-sized A7 style liftback four door, which would have been a hit. Instead, they just shrunk an a4, which is a shrunken a6, which is a shrunken a8. Cool...
      Rob
      • 1 Year Ago
      I admit to having a soft spot for Audi but all I see this north American A3 doing is taking sales away from the A4 Had they gone with a 4 door coupe styling or offered a sport back only then it would make sense but this is just a 8/10 version of the A4 which is already a compact .
      ffelix422
      • 1 Year Ago
      Audi in 2014, 1 car design in: * Small-A3 * Medium-A4 * Large-A6 * Large & a 1/2-A7, and- * Super-A8 Just send the designers home and stretch the wheelbase... Thanks!
      AGSHOP
      • 1 Year Ago
      ywan
      pickles
      • 1 Year Ago
      I am sooo glad I'm not a photo editor in charge of making sure the right Audi pic lands next to the corresponding article. I am a hawk for specific details which differentiate years/models of vehicles. Always have been. Audi's one-design-fit-all strategy makes life a little harder for guys like me that like d-i-f-f-e-r-e-n-t looking cars.
      Matt
      • 1 Year Ago
      This isn't just a Jetta, it's inferior to the Jetta, since the Jetta is available with a manual transmission and a wagon bodystyle (even though that's really a Golf, but I digress). I was all set to buy a manual diesel A3 Sportback, only to find out that it won't be sold in the US. Sportwagen TDI it is.
      Feurig
      • 1 Year Ago
      I love this car. I can't wait until it's out.
        CityLife
        • 1 Year Ago
        @Feurig
        It is out. Also known as a VW Jetta
          Feurig
          • 1 Year Ago
          @CityLife
          You go ahead and take your Jetta... idiot. The new A3 is based on a newer platform shared by the Golf. I'm only interested in the S3/Golf R. Show me where you can find the same engine in a Jetta. Besides, the Jetta is ugly, let's be honest.
          Mr. BaderĀ®
          • 1 Year Ago
          @CityLife
          Yah for Turdyota driver
      yo
      • 1 Year Ago
      DEar AUDI...1993 called and wants its design back
      Time
      • 1 Year Ago
      I'm guessing Audi's choice of the A3 is to try get a piece of the growing pie that the CLA baked.
      sp33dklz
      • 1 Year Ago
      While it is an attractive vehicle, it doesn't look new or refreshing. It looks too much like the A4 has for the last 3-4 years. If Audi doesn't do something about differentiating it's design soon, they're going to be in some big trouble. People aren't going to pay $100k for an A8 that looks like an A3.
      Patrick
      • 1 Year Ago
      Is the A3 rear wheel drive?
      lazybeans
      • 1 Year Ago
      I wonder how many people lease bottom level luxury cars.
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