Toyota may be expanding its pickup truck production at its San Antonio, TX factory following calls from dealers for more Tacoma and Tundra models, according to a new report from Automotive News.

The San Antonio plant is currently able to produce 250,000 trucks on two shifts with overtime, while a secondary facility in Tijuana, Mexico can build an extra 50,000 Tacomas. Despite this capacity, and the fact that Tundra is a slow seller relative to the full-size trucks from Ford, Ram and Chevrolet/GMC (not to mention the Tacoma being part of a segment with diminishing sales), Toyota franchisees apparently can't get enough of the trucks.

"Dealers are telling us they could sell more Tacomas and Tundras," said Bill Fay, the general manager of the Toyota Division. "We are evaluating our footprint and capacity." According to AN, Toyota has moved over 248,000 trucks through November.

Whether the Japanese brand will expand, though, remains an open question. "We have 2008 and 2009 fresh in our minds, when the pickup market dropped from 2.5 million to 1.1 million," Fay told AN. "But we also need to be flexible for three years down the road from now."

With the launch of the restyled Tundra resulting in 101,744 units sold so far in 2013 and Fay predicting 137,000 Tundras finding a home in 2014, Toyota faces a difficult decision – short dealers who are aching for more trucks or make a big investment and risk a low return.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 80 Comments
      mitytitywhitey
      • 1 Year Ago
      I think those dealers will be putting huge incentives on those trucks in 2014 and 2015 when RAM spits out an even more economical diesel and Ford/Chevy build 10-speed transmissions. All it takes is a fuel spike to $4.00/ gallon and people will avoid a 17mpg combined truck like Ebola.
        Snark
        • 1 Year Ago
        @mitytitywhitey
        But here's the thing: the long-term trend has been steady or slightly declining gas prices, despite several spikes. There's really no reason to believe that, in the long term, gas prices are going to increase permanently by 125%. Sure, a six-month spike will hurt, but we've seen spikes to nearly $4 in the past and people didn't permanently abandon the fullsize truck market.
          ladkraemer
          • 1 Year Ago
          @Snark
          That type of thinking is what causes problems for people in the future. Gas prices will go up. Companies wouldn't be scrambling to make vehicles that will coast less to run if your thinking was true. It's like saying to your kids that there is no need to save for their retirement. Gas prices will go up and it's inevitable.
      Joe Y
      • 1 Year Ago
      Why? It doesn't sell very well as is and the half hearted attempt at a redux leaves it even more noncompetitive. What an ugly mess of a pickup the Turdra is. The me too massive F-150/Ram style grille is obnoxious and the rear doors look like they came off another manufacturers design. And with worst in class MPG at 13/17 with the volume selling 5.7 and a floppy C-frame design it's no wonder these are such slow sellers.
        ladkraemer
        • 1 Year Ago
        @Joe Y
        You better check your facts... It is still the most reliable and check this out http://www.youtube.com/watch?v=fm2AmIYFlfw and you might change your mind. I don't care about styling, it's about capability.
          David MacGillis
          • 1 Year Ago
          @ladkraemer
          It's more reliable because all their owner's haul in them is air.
      thumerzs
      • 1 Year Ago
      Toyota could get away with mediocre designs back when they were the only one putting out a reliable vehicle. Now that the Big 3 have made gains in the reliability of their trucks, Toyota needs to step up their game, especially in light of the fact that real world transaction prices remain quite high for the Toyotas. The refresh looks old (and dumb) and the MPG's is some of the worst of all the full sizers out there. I like Toyotas, and they still may very well have the highest reliability, but (overall) the domestic trucks are a better choice.
      Glynn Allen
      • 1 Year Ago
      Do the Japanese drive pick-up trucks? No!
      Avinash Machado
      • 1 Year Ago
      Domestics make the best full size trucks.
      anthony_patrick2
      • 1 Year Ago
      the gas mileage of toyota trucks is just aweful compared to GM, Ford, and Ram.
        wilkegm
        • 1 Year Ago
        @anthony_patrick2
        The EPA mileage is worse. Once you look at real world numbers (in published tests or places like fueleconomy.gov) the margin narrows quickly.
        The Friendly Grizzly
        @anthony_patrick2
        But, remember. It IS a Toyota!
      davemau8
      • 1 Year Ago
      Toyota makes a truck? Really?
        dallasloopevergreen
        • 1 Year Ago
        @davemau8
        They just don't make a men's model.
        john96xlt
        • 1 Year Ago
        @davemau8
        Actually, they make pretend trucks. Weak frames, bad MPG, and less capability make them also-rans.
          john96xlt
          • 1 Year Ago
          @john96xlt
          um Chris? Ford will NOT use a C-notched, rust-prone frame like Toyota does.
          Chris Zeidler
          • 1 Year Ago
          @john96xlt
          Um John? Ford is going to use the same frame on their 2015 truck as Toyota has been using since 2007.
      jst1786
      • 1 Year Ago
      80% of the Toyota Tundra is made in the USA employing American while Ford, Chevy, etc 80% made out of the USA... If you want to employ Americans, lots of the foreign auto companies are hiring American workers for their American factories. While the American car companies are using out of the USA workers. Funny how things have changed. Before their were 26 American car companies and 4 foreign manufacturer. now their are 26 foreign car factories and 4 American factories. Things have definitely changed
        David MacGillis
        • 1 Year Ago
        @jst1786
        Completely inaccurate. Two of 6 plants building GM, Dodge, and Ford trucks are located outside the US borders the other 4 are located in the US. The US makers employ far more Americans building American trucks than Toyota does building Japanese trucks.
          john96xlt
          • 1 Year Ago
          @David MacGillis
          Chis- It might be ok to make up facts when you're arguing with your friends at school, but here in the real world, people know better. So, please, stop with the BS.
          Chris Zeidler
          • 1 Year Ago
          @David MacGillis
          Tundra is the most American with the most American content. Ever see headers on a GM, Ford, or Ram truck from the factory? Tundra has em!
        john96xlt
        • 1 Year Ago
        @jst1786
        80%? LOL pulling figures out of your ass will come back to bite you, idiot. F-150 is the "most American-made" vehicle, the Tundra, well, is not.
        Jesus!
        • 1 Year Ago
        @jst1786
        Why do you think they build the Tundra here? Profits profits profits. Where do those profits go? Japan. Yes American workers have jobs but if Toyota didnt build a full sizer anyway those sales would go to other competitors causing more demand therefore creating more jobs. In the end, like I said, its all about money.
      cdot1987
      • 1 Year Ago
      Although I like Chevy trucks the Tundra's interior seems to look more upscale than either Ford or Chevy these days.
        • 1 Year Ago
        @cdot1987
        [blocked]
        Indubitably
        • 1 Year Ago
        @cdot1987
        Nothing beats a king ranch in interior quality. I was with you until I drove one.
        john96xlt
        • 1 Year Ago
        @cdot1987
        Yeah, comparing a 2013 Tundra to a '93 F-150 XL will give you that impression. However, the contemporary Fords and Chevys are leaps and bounds above Toyota in interior quality (and damn near everything else).
        The Friendly Grizzly
        @cdot1987
        Yep, and my first consideration in buying a vehicle for hauling and towing is how upscale the interior looks.
      Joe Y
      • 1 Year Ago
      The Tacoma is a joke. The interior is so cheap. The mileage is worse than some competitors full size trucks. And the tinny tinny sheet metal Toyota uses is laughable. Add to this rotted out frames that are being quietly swapped out at a feverish rate and it's no wonder this truck is no longer on the recommended list.
        ladkraemer
        • 1 Year Ago
        @Joe Y
        You are right because toyota stands behind their product while other say it's out of warranty. The Tacoma is the best selling truck in the small truck class and still the most reliable. The other companies are giving up on their small trucks. With the standard engine it can out tow and out hall all the rest, it take an F150 to even come close to a Tacoma's hauling weight.
      Jimmy FiveFingers
      • 1 Year Ago
      Does Toyota Care come with a crash helmet? Banzai ! ! !
      Glynn Allen
      • 1 Year Ago
      The Tundra is butt ugly. The Tacoma is over-priced. Might as well buy an ugly Tundra for near the same price. Can't beat the F150.
    • Load More Comments