We wouldn't buy a car to make a dog happy, but Mini's latest commercial, Bullheaded, would have you believe that dogs like the new 2014 Cooper as much as humans. Regardless of the commercial's target audience (Spike The Bulldog, or his owner?), it does show a couple new tidbits about the car, such as the new center dial touchscreen, ambient lighting and the nifty tinted pop-up display on top of the dashboard that reminds us of the head-up display on the new Mazda3.

Head below to watch Spike and his owner drive the Mini in Downtown Los Angeles (and the back lots of Paramount), and to get a behind-the-scenes look at how the commercial was made.




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    • 1 Second Ago
  • 16 Comments
      James
      • 1 Year Ago
      I feel like they spent more time making the making-of video than the ad.
      Luke Colorado
      • 1 Year Ago
      "...to the dogs"! ROTFL.... that is so funny.... *and* original! Who writes this copy?!?
        Blake
        • 1 Year Ago
        @Luke Colorado
        Imagine if they had used a monkey instead... that would have been BANANAS!!!!11
      Txdesign
      • 1 Year Ago
      All I can see are those gigantic tail lights. I am a two time MINI owner and I never thought taillights would be a deal breaker for me but I could never get over those. Dam shame, the 3-cyl turbo Copper had my interest peaked.
        untitledfolder
        • 1 Year Ago
        @Txdesign
        Piqued ;)
        heartychoke
        • 1 Year Ago
        @Txdesign
        You'll get used to the bigger tail lights. Then, in a couple of years, you'll look at the old tail lights and think, wow, those are really small.
          Hernan
          • 1 Year Ago
          @heartychoke
          You are correct, we get "used" to a lot of designs. But I always wonder: were we right when we hated it in the first place?
      Britt Benston
      • 1 Year Ago
      I can't get over how much the Mini has been messed up.
      The Lip
      • 1 Year Ago
      If this is a 2014 model year car, why does it have a standard California license plate that was issued about 7 years ago? Just asking.
        Blake
        • 1 Year Ago
        @The Lip
        because license plates aren't manufactured with the car?
      Luno Blanco
      • 7 Months Ago
      What's the name of the song playing in the background of the actual video?
      Feurig
      • 1 Year Ago
      Dogs like it as much as humans? That must mean they hate it!
      Miguel A. Sanchez Al
      • 11 Months Ago
      The bulldog is the MINI symbol. This writer is just using it with a twist to draw the reader.
      jd
      • 1 Year Ago
      Isn't the new model the 2015? The article says 2014. PLEASE CLARIFY.
      Lucky Stars
      • 1 Year Ago
      one of the reasons I like the mini is the bulldog stance. I have a french bulldog. The new one is not much different then the old one and that is a good thing. It all depends like most cars on the rims and paint and trim etc but overall the mini couper hatch is still the bets looking really small car on the road and for most the base model is enough power and still affordable with some sport, practicality because of hatch and style. Really their is not other car like it even after so many year. I have a friend who modified is 911, lowered, power upgrades, stick etc and I see him using his wife's mini more often. He likes the way it drives better.
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