2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
  • 2014 Holden VF Commodore SS V Redline
With the end of GM's manufacturing in Australia, its Holden brand is destined to become purely a sales and service network, bringing in vehicles (principally Chevrolets) manufactured in other locations and rebadging them as Holdens. That's left some wondering whether it's worthwhile leaving Holden as a standalone brand, or advocating that it should go the way of Pontiac, Saturn, Hummer, Oldsmobile, Daewoo, Asuna and Geo (to name just a few). After all, why not call them Chevys even in Australia and New Zealand when nearly the entire lineup (aside from the Commodore) is sold under the Bowtie brand elsewhere?

Well, whether it's worthwhile or not, the latest intel indicates that GM will keep the Holden name Down Under for at least the time being. The Holden brand has, after all, been around since 1856 (when it started making horse saddles), been making cars since 1908, and been part of the GM portfolio since 1931. And if GM can justify keeping the Vauxhall name around just for the UK (when nearly its entire product line is shared with Opel), surely it can do the same for Australia, where the Holden name holds a certain value.

As for the Commodore – that one product line actually engineered and built by Holden in Australia – reports indicate that it (or at least its nameplate) could continue past 2017 as a shared program with Buick to be built in China. The new Commodore would likely have a front-drive layout with a four-cylinder engine, though Holden executives are reportedly pushing for a V6. Just what that means for the Chevy SS, Caprice PPV and the future of GM's rear-drive platform altogether remains to be seen, but we're starting to fear the worst.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 74 Comments
      Ian
      • 1 Year Ago
      Huge mistake GM. Australia will will reject this car. Epic fail and a serious case of Corporate Stupidity.
      RGT881
      • 1 Year Ago
      Front wheel drive products are not worthy the Holden name. If GM wants to do this right then they ought to shut down the brand for time being and if future suits, resurrect it. I am not a fan of rebadging and it's insulting to Aussies. You'd think that after Opel fiasco, GM would learn its lesson.
        Pj Taintz
        • 1 Year Ago
        @RGT881
        dont forget a few years back people said the same about the current charger, its a 4 door and doesnt deservee the name. Now adays the charger is a great loved car by many
        Benjamin Roethig
        • 1 Year Ago
        @RGT881
        Australia can be insulted all its wants. Its not a big enough market to justify having its own custom platform anymore.
      Cyrus Brooks
      • 1 Year Ago
      A fwd Commodore sourced from China. I doubt that will go over well with the Aussies. They should've at least used the rwd platform from CTS.
        Slizzo
        • 1 Year Ago
        @Cyrus Brooks
        I still think that's a possibility. Likely the Chinese vehicle will be a hold over until the Alpha platform can be engineered for the Aussies with Holden specific styling. At least, that would make the most sense to me considering the Aussies love their RWD V6/V8 platform. Also, this will benefit Australia as they are looking at economy, and Alpha as a whole is generally 200-400LBS lighter than Zeta.
      Gugue
      • 1 Year Ago
      It's a shame, GM could explore better it's RWD base to do the opposite, instead of transform Commodore into the an Epica, it could breed different sedans with aussie flavor to stand out amongst common sedans in the whole world... If various models in the same category can be profitable, as Chevy Sail, Onix and Sonic, why it wouldn't work for Malibu / Insignia niche? Opel Calais, Vauxhall Signature, Chevrolet Caprice... even the HSV names could be availed!
      • 1 Year Ago
      [blocked]
      rbnhd1144
      • 1 Year Ago
      This is just the first step, eventually all cars wil be made in China, remember when you could buy a TV and electronics that were made in the USA. Now thats impossible, its only a matter of time. Like other posters I hope the Aussies tell them where to stick their built Holdens.
      A M
      • 1 Year Ago
      A sad day in Mudville.
      voidaudio
      • 1 Year Ago
      The current Buick Park Avenue (China) is built on the Zeta platform, same as the Commodore-- somehow it seems more likely that both (along with other Zeta platform vehicles sold worldwide) would be receiving an Alpha platform replacement.
      Mbukukanyau
      • 1 Year Ago
      From China? Thats Crazy, Why can they not import it from here in the US? The Impala?
        Daniel D
        • 1 Year Ago
        @Mbukukanyau
        The Impala is already on the Australian market and has tanked. They can't give them away.
          Wakeupneo
          • 1 Year Ago
          @Daniel D
          Err...no, it isn't. The Malibu is here though...
      EJD1984
      • 1 Year Ago
      The Holden brand will apparently go away and be replaced be Chevrolet. http://www.news.com.au/finance/business/holden-cars-and-dealerships-could-be-rebadged-as-chevrolet/story-fnkgdhrc-1226781980761 http://www.motorauthority.com/news/1089088_holden-to-be-replaced-by-chevrolet-in-australia There may indeed be a large 4-cylinder car in development to be manufactured in China and exported, but it's VERY doubtful to carry the Holden Commodore name.
      James W
      • 1 Year Ago
      Gross. Goodbye, Holden.
      no1bondfan
      • 1 Year Ago
      If true, this is just adding insult to injury. Instead of a cool, locally-made RWD car they would get a crappy FWD Made-in-China car? This must be a joke.
        Snark
        • 1 Year Ago
        @no1bondfan
        All the Commodore is a big sedan. A FWD car can occupy the same niche. It's not that special, it's not like RWD is that crucial for non-performance applications, and it wasn't making GM any money.
    • Load More Comments
    Advertisement
    2015 Ford Mustang
    MSRP: $23,800 - $46,170
    2015 Toyota Highlander
    MSRP: $29,665 - $44,040
    2015 Jeep Cherokee
    MSRP: $23,095 - $30,895
    2015 Subaru Forester
    MSRP: $22,195 - $33,095
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    Advertisement