• Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
Looking to build on the momentum it struggled to establish with the MKZ, Lincoln recently unveiled the production version of its all-new MKC last month at the LA Auto Show. With a proven platform shared with the Ford Escape and striking design, the 2015 Lincoln MKC goes on sale next summer ready to take on the ever-expanding world of luxury compact crossovers. Breaking into this new segment, Lincoln has priced the MKC aggressively as one of the least-expensive offerings in its class, starting at $33,995 (*including destination charges).

At that price, the 2015 MKC costs a little bit more than a fully loaded 2014 Ford Escape Titanium and is just slightly less costly than the Acura RDX and Volvo XC60. More importantly, it's thousands less than Audi Q5, BMW X3 and Mercedes GLK-Class. The MKC will be offered in three trim levels for now – there is still no more information about Lincoln's new Black Label products – ranging from the base Premiere up to the range-topping Reserve.

The Premiere will come standard with features like active grille shutters, push-button start, remote start, dual-zone climate control and heated front seats, while the midgrade Select starts at $37,225 and adds upgraded 18-inch wheels, ambient lighting, daytime running lights and a steering wheel featuring Wollsdorf leather. The top-shelf Reserve trim level starts at $40,930 and brings even more luxury features including the panoramic roof, navigation, cooled front seats and wifi access.

The full range of models offer all-wheel drive for an additional $2,495, while Select and Reserve trims can add the 2.3-liter EcoBoost four-cylinder for $1,140. All-in, a fully loaded 2015 Lincoln MKC Reserve will list for $49,370. Scroll down for the press release including the full breakdown of standard equipment, options and pricing.

Has Lincoln priced its 2015 MKC competitively?
It almost seems underpriced 1487 (19.5%)
It's priced fairly 3969 (52.1%)
No, it seems too expensive 1715 (22.5%)
I'm not sure 446 (5.9%)

Show full PR text
Lincoln Announces Pricing for All-New Small Premium MKC
Compelling content, supreme craftsmanship available in 2014

-Suggested retail pricing for 2015 Lincoln MKC starts at $33,995, including destination and delivery

-Three trim levels available when Lincoln MKC goes on sale next year

-Lincoln MKC introduces Lincoln Experiences with Approach Detection and an embedded modem that enables the MyLincoln Mobile App. Available features include a 275-horsepower twin-turbo EcoBoost® engine, park out assist, Deepsoft Bridge of Weir leather, Vista Roof®, 19-inch wheels, voice-activated navigation, hands-free liftgate and a host of driver-assist technologies

DEARBORN, Mich., Dec. 16, 2013 – The 2015 Lincoln MKC, the brand's first entry in the small premium utility segment, will go on sale next year with a starting manufacturer's suggested retail price of $33,995, including destination and delivery charges. This is the most accessible starting price point in the segment.

Three trim levels will be available when the vehicle goes on sale: Premiere, Select and Reserve, each offering an array of luxury content and amenities so owners can select features best suited to their needs.

"As the newest entrant in small premium utility, which is the fastest-growing luxury segment, we have to offer our clients a fresh and compelling proposition," said Matt VanDyke, Director, Global Lincoln. "The Lincoln MKC offers the lowest base entry price in the segment as well as a host of first-to-segment features."

The Lincoln MKC debuts with a fully turbocharged lineup featuring EcoBoost® engines. It also introduces Approach Detection, which senses when an owner is near and responds by illuminating "welcome mats" on the ground next to both front doors. Simultaneously, headlamps, taillamps and door handles glow with soft lighting tuned to complement the vehicle's exterior color.

Also standard is Lincoln signature push-button gear shift that controls the automatic transmission.

The 2015 Lincoln MKC with the Reserve package, 2.3-liter EcoBoost Engine ($1,140) and optional all-wheel drive and continuously controlled damping (CCD) suspension ($2,495 MSRP) offers a lower MSRP than similarly equipped entries from BMW, Mercedes-Benz and Audi.

2015 Lincoln MKC standard equipment

-Active Noise Control (ANC)
-Electric power-assisted steering (EPAS)
-Electronic parking brake
-15.5-gallon fuel tank
-Hill Start Assist
-Push-button shift
-SelectShift® automatic transmission with paddle shifters
-Torque Vectoring Control

-Anodized roof rails without cross-bars
-Body-colored bumpers/fascias, door handles and spoiler
-Bright beltline molding
-Color-keyed exterior antenna
-Dual exhausts with chrome exhaust tips
-Front license-plate brackets
-Front solar-tinted and privacy glass
-Auto on/off HID headlamps with LED signature lighting
-Body-colored, dual-power heated mirrors with memory; integrated spotter mirrors
-Smoked Chrome front grille
-LED signature taillamps
-18-inch painted aluminum wheels
-P235/50R18 tires
Steel mini spare wheel – tire T165/70R17

-Four-way manual adjustable front/rear headrests
-Aluminum trim on door panel, console and instrument panel
-Dual-zone electronic automatic temperature control (DEATC) climate control
-Power door locks
-Driver and passenger dual illuminated visors with ticket clip
-Driver and passenger seatback coat hooks and map pockets
-Driver and passenger power windows with one-touch up/down
-Enhanced particulate air filter
-First- and second-row floor mats
-Front floor console with storage with two cupholders
-Electrochromic auto-dimming rearview mirror
-Overhead console with sunglasses holder
-First-row seats: 10-way power driver's seat with two-way power lumbar and memory; four-way power front-passenger seat with power recline; heated first-row seats; Lincoln Luxury Soft Touch seating surfaces
-Second-row seats: 60/40 fold-flat split bench with recline
-Leather-wrapped steering wheel with speed and redundant audio controls; manual tilt and telescoping
-Touch LED map lights
-Lincoln Experiences welcome/farewell elements: Lincoln Logo welcome mat; door-handle illumination; Approach Detection; signature lighting fade up

-Four-wheel anti-lock disc brakes
-Dual-stage front airbags
-Driver knee airbag
-Side airbags
-Side air curtains
-Emergency brake assist
-Interactive vehicle dynamics with Roll Stability Control™ (RSC®)
-Lower anchors and tethers for children (LATCH)
-Perimeter alarm
-Rear camera
-SecuriCode™ keypad
-SecuriLock® passive anti-theft system
-SOS Post Crash Alert
-Tire Pressure Monitoring System (TPMS)
-Traction control

-Two-speed rear wipers with washer
-Active Grille Shutters
-Lincoln Premium Sound System with nine speakers and subwoofer with single-CD/MP3 player; auxiliary input jack; SIRIUS® Satellite Radio (48 contiguous states; service not available in Alaska and Hawaii)
-Cruise control
-Easy Fuel® capless fuel filler
-Front driver and passenger grab handle
-Intelligent Access with push-button start
-Intermittent speed-sensitive front wipers
-Message center with compass
-Outside temperature gauge
-Four powerpoints: two in front, one in rear, auxiliary in luggage compartment
-Rear-window defroster
-Remote start
-Reverse sensing system
-SYNC® with MyLincoln Touch®: 8-inch touch screen in center stack; media hub with two USB ports, SD card reader and RCA video input jacks; five-way controls on steering wheel; voice-activated communication and entertainment system

2015 Lincoln MKC series
2015 Lincoln MKC Premiere Select Reserve
MSRP $33,995 $37,225 $40,930
Engine 2.0-liter EcoBoost 2.0-liter EcoBoost
2.3-liter EcoBoost available
2.0-liter EcoBoost
2.3-liter EcoBoost available
Transmission Six-speed automatic
Drivetrain FWD standard; AWD available
Features See standard equipment above Premiere content plus:
18-inch Luster Nickel wheels
10-way power passenger seat
Ambient lighting
Universal garage door opener
Turn-signal lamps embedded in mirrors
Configurable daytime running lamps
Power folding mirrors
New Lincoln steering wheel featuring Wollsdorf leather
Select content

Vista Roof with power shades
Voice-activated navigation
Hands-free liftgate
BLIS (Blind Spot Information System) with cross-traffic alert
18-inch polished, two-tone wheels
Power tilt/telescoping steering wheel
Cooled front seats
Embedded modem
Free-standing packages
Package name MSRP Features
Select Plus (available only with Select) $1,100 Voice Activated Navigation
BLIS (Blind Spot Information System) with cross-traffic alert
Technology (available only with Reserve) $2,235 Adaptive cruise control and collision warning with brake support
Active park assist
Lane-keeping system
Front sensing system
Climate (available on Select and Reserve) $580 Heated rear seat
Heated steering wheel
Auto high-beam headlamps
Rain-sensing wipers
Free-standing features
Feature MSRP
2.3-liter EcoBoost four-cylinder engine $1,140
All-wheel drive with continuously controlled damping (CCD) suspension $2,495
Enhanced THX® II Certified Audio System $995
19-inch premium painted wheels $395
20-inch premium painted wheels $995
CCD suspension (optional on FWD only, standard on AWD) $650

The 2015 Lincoln MKC will be built at Louisville Assembly Plant and is due in Lincoln showrooms in summer of 2014.

About Lincoln
Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. Lincoln is in the process of introducing four all-new vehicles in the next four years. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com. Follow us on Facebook at facebook.com/lincoln.

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    • 1 Second Ago
      • 10 Months Ago

      Test drove the MKC - poor seat design - bad headrests for driver and passenger. Like driving with a coconut behind your head!

      • 1 Year Ago
      I think it looks fantastic and is priced even better than it looks. If sales of the related Escape Titanium can be an indicator, this MKC will do very well for Lincoln. I'd take this over a X3 or Q5 any day of the week.
        • 1 Year Ago
        How the hell did I get to +25? Come on Aaron, keep going! Get me to +30 by 24 hours!
      Eraun Petry
      • 1 Year Ago
      they straight up copied the Tiguan on this one.
        • 1 Year Ago
        @Eraun Petry
        • 1 Year Ago
        @Eraun Petry
        That's the first thing I thought when I saw the headlights
        • 1 Year Ago
        @Eraun Petry
        @ Eraun Petry: With all due respect, you have no idea what you are talking about.
        • 1 Year Ago
        @Eraun Petry
        I definitely see some bits of Q5 styling themes, but the Tiguan? It's hard to think of another CUV it looks less like.
      A M
      • 1 Year Ago
      Yet another overpriced station wagon. People really enjoy wasting money on this stuff.
        Terry Actill
        • 1 Year Ago
        @A M
        Exactly. I'd rather have a station wagon than these things. They lack any kind of originality. For scared people who believe they are exciting.
          • 1 Year Ago
          @Terry Actill
          @Terry Actill: Stop digging. You should be somewhere near the core of the earth by now.
          • 1 Year Ago
          @Terry Actill
          YEAH! Station wagons! Now there is a vehicle with some style! Give me a Colony Park! With woodgrain! And a 112 HP V-8 that gets 15 MPG and gets stuck in 0.0004 inches of snow! WHOHOOO! Yeah baby! /sic
          • 1 Year Ago
          @Terry Actill
          Mercedes, BMW and Audi all sell their fair share of CUVs.
          • 1 Year Ago
          @Terry Actill
          Actually you have a good point. This kind of high puffed-up pseudo SUV is the modern equivalent of a Leave-It-To-Beaver-era station wagon. Mercedes, BMW, and Audi have shown that real wagons can be mean handling and performance cars and still have decent interior room. But American suburbia buys millions of crossovers....
      • 1 Year Ago
      So you can only get these with a 4cylinder ecoboom. PASS
      • 1 Year Ago
      Except for the baleen whale nostrils, the rest of the package is rather generic CUV
      • 1 Year Ago
      Ford Escape in a suit, except the suit is from T.J. Maxx. Pass.
      Terry Actill
      • 1 Year Ago
      I question the mentality of any person genuinely excited by the appearance of yet another half baked cross over,
        • 1 Year Ago
        @Terry Actill
        • 1 Year Ago
        @Terry Actill
        Regardless as to whether this car is "groundbreaking", it however IS a nice car. I am not a fan of Ford/Lincoln by any stretch, but when compared to other vehicles in this segment, the styling of this car has them beat by a long shot.
      • 1 Year Ago
      We bought a RDX after looking at the X1. RDX had more for the money, is a little bigger and pretty quick. Besides the Acura dealer was MUCH better to deal with than the BMW dealer. Mercedes too much money as well as the Q5, though bigger. Q3 not out yet and no Volvo dealers around. After looking at the interior photos of this MKC, there is no way we would buy this even if it was cheaper. That screen is going to be hard to see and what's with the transmission gear indicator lights row next to it? That can't be production. Don't mind the exterior looks, but this needs to be better, not cheaper.
        • 1 Year Ago
        I guess you haven't been in an MKZ since they have the same transmission selector (buttons) that actually function very well and clears up a lot of middle console space. The screen may have glare issues (I have them in my Edge at times) but it's nothing major. Lincoln needs a price competitive vehicle and this should do well against the Q5, X1/X3, GLK etc. that all top out above $50K, which is asinine to me!
      • 1 Year Ago
      GM is currently doing a decent job of creating unique designs and power trains in its cars across 3 brands while Ford is resorting to badge engineering across 2. Seems lazy.
        The Wasp
        • 1 Year Ago
        @flammablewater Tahoe/Suburban, Yukon, Escalade. Discuss.
          • 1 Year Ago
          @The Wasp
          @The Wasp: Haha great point! I can't wait to hear his response to that.
      Audi sucks
      • 1 Year Ago
      Cheap center console and vents
        • 1 Year Ago
        @Audi sucks
        Based on....................................pictures? Ok.
      • 1 Year Ago
      Add the options and it goes from $33K to $49K . Yikes!
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