While the new M3 sedan and M4 coupe may be the big news, they're not the only things that BMW has in the cooker. The Bavarian automaker has just announced a new special edition that serves to highlight the Z4 roadster.

Called the Pure Fusion Design package, the specially-equipped Z4 incorporates Nappa leather trim in ivory with brown stitching covering the seats, armrests and door panels. The lower dashboard is done up to match in white, with brown-accented black leather upper dash, window sills, sun visors and instrument surround. A brown leather line accents the interior, with Fineline wood trim.

BMW is offering the Z4 Pure Fusion Design in the unique shade of sparkling brown metallic pictured here, along with other available colors, and customers can combine the package with the M Sport pack as well. Scroll down for the full press release.
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Exclusive aesthetics: The BMW Z4 in Pure Fusion Design.

Munich. Classic roadster proportions, superior engine and drivetrain technology plus innovative equipment features highlight the individual character of the BMW Z4. The two-seater features an electric retractable hardtop that can be raised or lowered when the vehicle is in motion, a feature that makes driving a joy under sunny skies or any kind of weather conditions all year long. The equipment package known as Pure Fusion Design adds an exclusive aesthetic appeal to the sporty open-air experience.

Pure Fusion Design refines the interior of the BMW Z4 to intensify the premium character of the car even more. The various exclusive colors and materials available are expressions of sporty luxury. These are embellished with precision seams, surfaces and exclusive stitching that bring harmony to the orchestration of the interior. The package includes extended premium Nappa leather trim, specially designed sport seats in Ivory White with contrasting brown stitching that highlights the perforated surface of the contoured side supports in the seat backs. The armrests, door panels and the passenger pull handle are also enhanced by the exclusive leather and contrast stitching. The lower portion of the dashboard also presents itself in Ivory White and adds to the harmony of the interior color tones. The same effect is achieved with the black leather contrasted with brown lapfolded seams that cover the window sills, the top of the dashboard and the instrument cluster scoop.

Another bold and stylish accent of note is the horizontal trim line made of Saddle Brown Nappa leather with bright contrast stitching that stretches from the passenger side into the driver's cockpit. The trim on the center console and near the five round controls just below the central air vent in the dash are finished in Fineline wood, a new addition to the interior accents now available. The look and feel of Pure Fusion Design is rounded off by sun visors covered with black Nappa leather.

As an exclusive touch and only in combination with the Pure Fusion Design package, the BMW Z4 can now, for the first time, be ordered with the Sparkling Brown metallic paint finish. A rich choice of other colors is also available. Pure Fusion Design can also be combined with the M Sport package.


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    • 1 Second Ago
  • 22 Comments
      Dave
      • 1 Year Ago
      Can men drive these too?
        Black Dyanmite
        • 1 Year Ago
        @Dave
        If it has a stick, yes..... BD
        Bernie Kressner
        • 1 Year Ago
        @Dave
        Dave, No. The previous model Z4 with the sport package and manual transmission was the last one that men were allowed to drive. --------------------
      Teleny411
      • 1 Year Ago
      BMW would be well served by going back to where the Z3 was in the market. The Z4 has not sold anywhere near the numbers as Z3. Too expensive, too bloated, too heavy & too big...
      untitledfolder
      • 1 Year Ago
      Why would anyone get one of these when you'd be in range of a Cayman and F-Type, which are far superior...
        Bernie Kressner
        • 1 Year Ago
        @untitledfolder
        untitledfolder - - - ...or a well optioned Corvette, and blow the pants off both of them. (Mommy, what is that little speck in the rear-view mirror"? "Oh, honey, that is just a Cayman gasping for breath in the vacuum created by our new Corvette.") --------------
        Jason Farnsworth
        • 1 Year Ago
        @untitledfolder
        I'll tell you why -- because of blowout insane lease deals. For a while you could a Z4 35i for the same price as a 328i. I did. The deals wouldn't have been so hot if the car was as good as a Cayman :-p First hand experience though... the chassis in the Z4 sucks. It's harsh, non-communicative, unconfident. The folding hardtop is rattly and almost as loud as a soft top. The DCT is slow to shift and frustrating in 'Comfort' mode (which is odd, because it's amazing in Sports mode). Still, it has it's charms. It's just a weird mix of ideas and construction that never quite work out.
      Kevin
      • 1 Year Ago
      Gotta get rid of those cheap looking silver air intakes up front... Cheapens the car a lot
        Bernie Kressner
        • 1 Year Ago
        @Kevin
        Kevin - - As a previous generation Z4 owner (see avatar), I fully agree. Who came up with that eyesore, anyway? ------------------
      chrismcfreely
      • 1 Year Ago
      How about jazzing it up with a roof, like a real car.
      Black Dyanmite
      • 1 Year Ago
      I like the concept, but that wood looks like wood paneling! Gives me flashbacks to old Country Squire station wagons! BD
      • 1 Year Ago
      [blocked]
      ferps
      • 1 Year Ago
      It seems like BMW is willing to let this car die a slow death. This trim package isn't going to stop the sales slide.
        Bernie Kressner
        • 1 Year Ago
        @ferps
        ferps - - - And what a sales slide it is. Check Goodcarbadcar.com. Yes, slow death. I think BMW is feeling the pinch on not having a real sports car, ergo, its JDA with Toyota to come up with something...Of course, in the meantime Toyota (Scion) already came up with something: the FR-S. ----------------------
      thedriveatfive
      • 1 Year Ago
      The rest of the car looks good but those rims have to go.
      Jonathan
      • 1 Year Ago
      Looks like an inverted version of the "Design Pure Balance" motif (mineral white metallic ext., canyon brown int., anthracite trim) which debuted a couple of years ago. I believe DPB is still the most elegant (and rarest) Z4 palette, a main reason I sprung for one.
      Hernan
      • 1 Year Ago
      I just realized there's no M Roadster. Why not??
        me
        • 1 Year Ago
        @Hernan
        Two reasons: frst, the last one sold extremely poorly. Second, the current-gen Z4 is heavily based on a modified 3 series platform, not bespoke like the previous Z4. This means it weighs too much and your best case result would have been a 2 seater E92 M3.
        JJ
        • 1 Year Ago
        @Hernan
        Because ///M thinks that it belongs more to X5/6 than a sports car!
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