A rather clever mass-transit concept with a silly sounding name, the "Willie" bus by designer Tad Orlowski is intended to "transform city landscapes."

With nothing displayed on the side-elevation transparent LCD screens, there's not much differentiating the Willie from a traditional bus - except for its "organic" frame. Said frame is contorted into all sorts of shapes, and is meant to create "an impression of restless energy attempting to cut through the unblemished surface of the glass [screen]." But if the Willie bus makes it into production, chances are the screens will be switched on most of the time, displaying advertisements on the road and useful information for passengers at bus stops.

We like the bus-as-television idea, but we can't help but wonder if it will create yet another distraction for drivers, and why there don't seem to be windows that open for passengers? Head below to watch a demonstration of the Willie bus concept in action.

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„Willie" bus is a conceptual project designed by Tad Orlowski, which utilizes new trends in technology to transform city landscapes and provide an added element to getting around town.

The innovative feature that distinguishes „Willie" from other conventional buses is the design of the side elevations, which are made of transparent LCD screens. This technology is already in serial production and application in different parts of the world – the transparent screen may at any moment function like a typical display unit, incorporating even touch control functions. Today, the city bus can be transformed into a mobile billboard displaying advertisements or film clips in the most attractive parts of town or provide passengers with additional information and entertainment such as route plans, weather reports, press and TV coverage as well as tourist information presented at bus stops in an eye-catching way.

„Willie" represents minimalistic and elegant design that emphasizes the functional aspect of this mode of transport. The large, smooth surfaces and soft rounded outer frame create a sense of serenity and peacefulness. This is offset by a stylishly organic, simply chaotic structure that forms the construction of the bus frame. The refreshingly new solution takes on a special effect after the interior is illuminated, creating an impression of restless energy attempting to cut through the unblemished surface of the glass. The benefits for passengers and the commercial significance for advertisers derived from this innovative project may soon become the way of the future.

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    • 1 Second Ago
      • 1 Year Ago
      Will that pass side impact crash standards?
      • 1 Year Ago
      Yes. Finally a way to make public transportation even less cost-effective and more visually obtrusive.
      • 1 Year Ago
      so, whenever an advertisement is playing, it will be like a giant annoying strobe-light for other drivers. Even worse if it's at night or in traffic jams. That being said, I could see this work as a novelty vehicle, shuttling people around big sporting events
      • 1 Year Ago
      They should project what's on the other side of the bus like that invisible tower concept. Would be freaky to see someone get on a bus then disappear. Would make merging more exciting as well.
      • 1 Year Ago
      Great, that's exactly what we need. More ways to distract drivers on the road. "Honey did you see that superbowl ad on the side of the bus?" *tire screetch* "****! That poor old lady!"
      • 1 Year Ago
      • 1 Year Ago
      Not sure I want it on a bus, but I love the transparent LCD technology and actually have another application in mind.
      • 1 Year Ago
      ANYTHING will look cool if you put 28" rims and low profile tires on it!
      john m
      • 1 Year Ago
      That's pretty freakin' cool. Although I can see it being a huge distraction for drivers but I do like it.
      • 1 Year Ago
      Cool futuristic bus but what about distracted drivers? I doesn't even have windows! Read More @ techtimes.co http://techtimes.co/gadgets/willie-transparent-lcd-bus/
      • 1 Year Ago
      I like it.