We may still be several months off from the 2014 Geneva Motor Show, but it's apparently not too early for Hyundai to give us a glimpse at what to expect when the Palexpo's doors open in March.

Called Intrado, Hyundai's new concept car takes the form of a high-riding crossover with styling that takes its cues from the Korean automaker's Fluidic Sculpture 2.0 design language. Designed and engineered in Germany, the concept bears the codename HED-9, a giveaway that it's the ninth concept from Hyundai Europe Design. Inspiration is said to have been drawn from aircraft, with a lightweight form and a name borrowed from the underside of an airplane's wing.

Hyundai isn't saying much more, revealing only the teaser rendering above. But it has indicated that the Intrado concept packs a new hydrogen fuel-cell powertrain that's both smaller and lighter than the one powering the existing ix35 Fuel Cell, which (last we heard) Hyundai was hoping to bring Stateside as part of its Tuscon lineup by 2014 with a $499/month lease.
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Intrado(HED-9) Concept to Demonstrate Hyundai Motor Commitment to Innovation
Intrado concept to demonstrate Hyundai Motor's continuing commitment to innovation

- First Hyundai concept car with styling inspired by Fluidic Sculpture 2.0
- Lightweight structure uses advanced materials and revolutionary construction
- Next-generation of hydrogen fuel cell drivetrain is smaller and lighter

Offenbach, Germany, 10 December 2013

At the 2014 Geneva Motor Show Hyundai Motor is set to unveil Intrado, an iconic concept car that confirms the company's ongoing commitment to innovation by previewing future developments for the brand.

Intrado is built around a super-lightweight structure made from a mixture of advanced materials and joined using a revolutionary technique that has the potential to change the way cars are constructed in the future. The car also features a next-generation hydrogen fuel cell drivetrain that is both smaller and lighter than that powering the assembly-line-produced Hyundai ix35 Fuel Cell.

Intrado will be the first Hyundai concept car to feature styling inspired by Fluidic Sculpture 2.0, the latest iteration of Hyundai's design language. The result of close collaboration between Hyundai Motor's design and engineering teams, Intrado was styled and engineered primarily at Hyundai Motor European R&D centre in Rüsselsheim, Germany &ndash as indicated by its codename, HED-9 (Hyundai Europe Design).

Intrado takes its name from the underside of an aircraft's wing, which produces lift, enabling flight to take place. The advanced technical aspects of Intrado also take inspiration from aircraft, such as the use of advanced materials, removal of all unnecessary weight, a style born solely of purpose, and a highly efficient powertrain.

Peter Schreyer, President & CDO of Hyundai Motor Group, commented: "Hyundai Intrado envisages a motoring future that encapsulates the efficiency and freedom associated with flying. I believe in the power of mobility to deliver emotional as well as physical connections and this car helps us find again the joy of discovery. Intrado shows that future cars can be both relevant and exciting."

More information about Intrado will be revealed ahead of the 2014 Geneva Motor Show.


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    • 1 Second Ago
  • 16 Comments
      Letstakeawalk
      • 1 Year Ago
      http://www.bloomberg.com/news/2013-12-10/air-liquide-plans-for-long-term-growth-in-hydrogen-powered-cars.html
        DaveMart
        • 1 Year Ago
        @Letstakeawalk
        '“It takes about 10 billion euros ($13.7 billion) to build a decent fuel-cell infrastructure in Europe.” (ibid) Over 10 years that is around a billion Euros a year, not a really significant sum for an economy of that size, and in relation to transport expenditures in general. In addition, petrol pumps don't last forever, so that much of the expenditure will be instead of scheduled replacements. Since for a gallon equivalent of hydrogen cars get around 2-3 times the mileage that they get on petrol, rather less pumps will be needed, so that the overall net cost may be negative - so the cost is less than maintaining existing infrastructure.
      bK
      • 1 Year Ago
      Now this looks familiar...again
      J
      • 1 Year Ago
      I like those rims, are they 34's? Certainly looks like a legit concept that will spring to life on your showroom floor, and not at all like a random sketch done by someone over at Deviantart.
      Grendal
      • 1 Year Ago
      Come out with a car already. Concepts bore me. Show me the money!
        DaveMart
        • 1 Year Ago
        @Grendal
        It seems a bit daft then for you to spend your time reading an article which is clearly labelled as about a concept, let alone to spend more time commenting that you are not interested. A lot of things do not interest me. I don't spend my time telling people that though. They are not interested.
        Letstakeawalk
        • 1 Year Ago
        @Grendal
        Hyundai *does* have an FCV (the ix35/Tuscon) in production, and specs are widely available. I even posted a link to them down below, and the FCV itself has been discussed at length several times here on ABG in multiple articles. I am confused as to how Grendal could be unaware of Hyundai's current FCV production. As DaveMart points out, this is an early concept sketch for a next-gen FCV; automakers routinely tease enthusiasts with illustrations of possible new design directions and it is an accepted part of the PR process, a process that even Tesla practices.
          Grendal
          • 1 Year Ago
          @Letstakeawalk
          The article is vague mention of next generation FCV and a drawing. You and Dave are bouncing information back and forth that is much more detailed and intriguing.
      Mariachi
      • 1 Year Ago
      I like when Honda shows concepts as they tend to be closer to production.... these are like being blue balled. I remember being so excited for the prius C concept. it looked cool. then they come out with the boring prodcution model..
      goodoldgorr
      • 1 Year Ago
      It will be a success given an hydrogen infrastructure with a price for one kilo that is 6$ or less. When will we see a hydrogen racing serie?
      johnc
      • 1 Year Ago
      I am so excited about the new fuel cel technology! Not only will America finally be free of fossil fuels and and middle east concerns, but when it proves successful here other emerging industrial countries will see the benefits and come off of fossil fuels as well. Soon, someone will wake up and see that we can even come off of a centralized power grid and every house could have it's own fuel cell generator for electricity powered by hydrogen pumped into our homes the same way we get natural gas into our homes now. Above all, without even trying, we will have saved the planet. I see nothing but good coming out of this technology!
        Grendal
        • 1 Year Ago
        @johnc
        Hydrogen pumped into our homes? LTAW? DaveMart? Is that a reasonable possibility? Wouldn't it leak too much to make this feasible? Someone responded to me a while back that it is possible to have natural gas brought to your home and have it converted to hydrogen. The end result would be the same as what johnc is after.
          Joeviocoe
          • 11 Months Ago
          @Grendal
          LTAW how much of a percentage of Hydrogen are they able to extract in their natural gas stream in Hawaii ? No estimates... How much ARE they currently doing? And what is the price of the equipment? I remember when home biodiesel production was supposed to offer such freedoms... But the equipment and hassle made it a non starter
          Letstakeawalk
          • 1 Year Ago
          @Grendal
          1. Yes, it's reasonable. They already do it in Hawaii, using the natural gas grid. 2. No, it doesn't leak. 3. That was me, most likely.
          Grendal
          • 1 Year Ago
          @Grendal
          Thanks, LTAW.
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