Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.

Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.

The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.


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    • 1 Second Ago
  • 35 Comments
      Hazdaz
      • 1 Year Ago
      At ~$60,000 for this vehicle, that is going to be pretty much the first and last time most Americans are ever going to hear about it. I like Kia and think their styling is one of the best in the industry right now, but they are way out of their league with this car.
      al4gg10
      • 1 Year Ago
      Really KIA ? I see the Ford Fusion in profile. Put some after market touches on the Fusion & you have basically this KIA K900. Now removing the Ford MyTouch / the jerky automatic transmission / overly stiff highway steering / no Eco Boost then it might be worth the extra $$$. Genesis type pricing ? Could well be worth a look.
        leo
        • 1 Year Ago
        @al4gg10
        i don't see any fusion in this.. but RWD with a V8 and a interior that puts even Lincoln to shame and i think they might have a good car on their hands.. i still don't dig the styling, especially the front end, and i dislike that steering design
      JaredN
      • 1 Year Ago
      I like the overall shape, but for my tastes it is a bit busy with "jewelry." I wonder how it would look without the fender vents, that black horizontal trim below the doors, etc.
      zoom_zoom_zoom
      • 1 Year Ago
      Kia d9oog
      S40Powered
      • 1 Year Ago
      This is like waiting for Black Friday to get their 7 series edition. Laughable, but nice try.
      joe shmoe
      • 1 Year Ago
      rear angle shot looks like a bad chinese lexus knockoff
      Justin
      • 1 Year Ago
      Just checking in here to see people pile hate on a Kia they can't afford.
      TsarBomba
      • 1 Year Ago
      Really? Blur your eyes, take off the goggles, and tell me (not under the influence of anything) that this is a good looking car.... I'm struggling to understand.
        • 1 Year Ago
        @TsarBomba
        [blocked]
        Timon
        • 1 Year Ago
        @TsarBomba
        Well its definitely better looking than the new Genisis!
      colin compton
      • 1 Year Ago
      would rather have a benz or beamer. kia, not luxury. sorry.
        • 1 Year Ago
        @colin compton
        [blocked]
          Jaclock LaGlock
          • 1 Year Ago
          It's not always about having the same options. It's also about the quality of those options and of the vehicle itself. Also, buyers at the price point are typically particular people and brands like BMW and Mercedes have a longer history and reputation for building what it is they like. I'm not saying that Kia can't bring a quality product. I'm not even tooting BMW and Mercedes' horn because I don't even like those brands. I'm just saying it's not as simple as Kia offering the same options. Also, as we all know, when people spend big money on a car, they want bragging points. Bragging about a Kia at the PTA or country club isn't going to win anyone any points in that crowd. I'm not saying that's right, I'm just saying that's how it typically is. I commend Kia for stepping their game up but, I think it's a little early for them to be truly successful at that price point.
        knightrider_6
        • 1 Year Ago
        @colin compton
        Judging by your spelling I don't think you can afford K900 anyways.
        S.
        • 1 Year Ago
        @colin compton
        Name brand that important to you, eh?
        Cool Disco Dan
        • 1 Year Ago
        @colin compton
        Why exactly is this luxury car not luxury?
      Fugsworth@yahoo.com
      • 1 Year Ago
      I sat in one of these at the LA Auto Show. It is a very, very nice car. They'll do fine.
      Skicat
      • 1 Year Ago
      "In the United States market, 1,433 Phaetons were sold in 2004, and 820 were sold in 2005, leading the company to announce that sales in the American market would end after the 2006 model year. In autumn 2013 The Economist placed Phaeton into the report on Europe's biggest loss making cars." Volkswagen Phaeton Wikipedia Now, as then. the question remains: Are U.S. buyers who can afford a $50K+ vehicle going to purchase one from a brand that is built on catering to the mainstream and has no history or upscale cachet? Volkswagen, despite having a spectacular product, got a big "no." Does anyone this KIA has a better shot? Please don't use Toyota/Lexus example> Toyota started an entirely new/separate brand to go upmarket and launched through a very select group of dealers who would commit to delivering a superior owner experience.
        reattadudes
        • 1 Year Ago
        @Skicat
        why didn't you mention that the cheapest Phaeton had an MSRP of $64,000, and the W12 model was almost $100,000? and if we put those in 2012 dollars, that would be a starting price of over $70,000, and the premium model at $110,000. that's a far cry from the $50,000 starting price for a K900. we heard the same drivel about the Hyundai Equus, and Hyundai is VERY happy about the sales numbers on that car. why do you see this as being any different? and in case you didn't know, Hyundai offers free pickup and delivery for any service work done on an Equus. I'm sure this will carry thru for the K900 as well. if you've ever looked at Kias, you'd be well-aware that a loaded Optima EX-L is now approaching $37,000, and the Cadenza can easily top $43,000. do they have any problem selling either one? no, they don't. on a lighter note, LOVE the white interiors on the Optima EX-L, Cadenza, and K900. time to say goodbye to putrid black and gray interiors that looking like they were selected at the Funeral Director's convention.
        NightFlight
        • 1 Year Ago
        @Skicat
        Hyundai is selling more Equus sedans than VW moved Phaetons. So to answer your question, yes, it will sell.
          gnvlscdt23f
          • 1 Year Ago
          @NightFlight
          Hyundai moved far more Equus sedans in the first year than VW moved Phaetons in the entire time it was on the market. It must be remembered that the Phaeton was the cheapest European, but was more than most of the Asian competition. Chalk it up to good old fashioned German arrogance.
      b
      • 1 Year Ago
      say what you will about wheather or not this car should even exist in the Kia lineup, but at the end of the day its a great looking car.
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