The latest Q3 is smaller in every dimension than the Q7 that launched Audi into the crossover back in 2006. It's over two feet shorter, four inches narrower, five inches lower and rides on a wheelbase that's nearly a foot and a half shorter. But in Audi's eyes, it's still not small enough.

That's why the German automaker has just confirmed that it will proceed with production of the oft-rumored Q1 crossover. The new line will form just one of 11 new models which Audi aims to launch by the end of the decade, and will be built starting in 2016 at the main plant in Ingolstadt where Audi currently makes the A3, A4 and A5.

Audi isn't saying much else about the Q1, confirming only that it will be based on a modular transverse-engine platform. But contrary to the brand's Quattro-centric image, it has been rumored to be offered in front-drive form only. One way or another, the business case for expanding Audi's crossover range is as suitably rock solid: The Q family accounts for over a quarter of Audis sold worldwide, with the Q5 accounting for over half of that to stand as the most popular in the range.
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Ingolstadt, 2013-12-02
Audi decides on development of Q1 as a new member of the Q family

- Production of the new compact SUV as of 2016 at the plant in Ingolstadt
- Audi CEO Rupert Stadler: "The Q1 is a key component of our growth strategy."
- Chairman of the General Works Council, Peter Mosch, welcomes the decision

There is to be an addition to Audi's Q model family. The Board of Management and the Works Council of AUDI AG today announced that a new model will roll off the assembly lines in Ingolstadt as of 2016: the Q1.

"The Audi Q1 is part of our broad-based SUV strategy. It is designed on the basis of the modular transverse engine concept and will round off our Q series at the bottom end," stated Rupert Stadler, Chairman of the Board of Management of AUDI AG. As an attractive entry into the Q family, the new model will make a strong contribution to the company's ongoing growth and will strengthen its international competitiveness. Audi is continuing its model offensive with the Q1; by 2020, the automaker will expand its product range from the current 49 to more than 60 models. By then, Audi will reach total unit sales of more than two million automobiles each year.

The decision to produce the new model will help to secure utilization of capacity at the main plant in Ingolstadt over the long term. At this site, Audi produces models in the A and B segments, namely the A3 and A3 Sportback and the A4/A5 family. Peter Mosch, Chairman of the General Works Council, welcomes the decision: "This is a clear commitment to Ingolstadt as a production site. We will continue to make all efforts to develop the plant even further as the leading technological site of the Audi Group." The decision on the new model is regarded as proof that employee codetermination secures jobs and that the internationalization of the Audi group is not taking place at the expense of the sites in Germany.

The Q family currently comprises the Audi Q3, RS Q3, Q5, SQ5 and Q7. The Q5 is the global market leader in its direct competitive environment. This year, Audi had already delivered 194,430 units of the Q5 to customers by the end of October, which is 17 percent more than in the prior-year period. Approximately 230,000 units of this model are planned to be built in 2013, which is more than half of the total Q volume. The proportion of the company's total production volume accounted for by SUVs will be about 28 percent this year, and is planned to rise to more than 35 percent by 2020. Overall, Audi has produced and delivered to customers more than 1.5 million automobiles of the Q family since the market launch of the first SUV in 2006.


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  • 16 Comments
      dss10
      • 1 Year Ago
      Needs bigger wheels.......
      zoom_zoom_zoom
      • 1 Year Ago
      Looks like a clown car. That is one "concept" I really hope gets watered down.
      RG1527
      • 1 Year Ago
      I'm sorry but those donks look freaking stupid on that car.
      Stephen
      • 1 Year Ago
      Holy TIRES Batman!!!
      • 1 Year Ago
      [blocked]
      bK
      • 1 Year Ago
      Looks like that mustang, only with 4 doors and a 40 inch rims
      IBx27
      • 1 Year Ago
      Look at those douchenozzle-sized wheels...and you know absolutely none of this will make it through to production; it'll be slab-sided and have the same front end audi's been using for the past 8 years.
      knightrider_6
      • 1 Year Ago
      Shouldn't be too hard to build - just make the Golf taller and add those clown wheels.
      Hello, Brian
      • 1 Year Ago
      I am a big Audi fan. I like the cars, but I am not a fan of the the new, edgy designs. Its as if they are taking the same basic design and replacing the curves with angles. It's lazy design, IMHO.
        D E S I G N
        • 1 Year Ago
        @Hello, Brian
        I disagree. It's purposeful design. It has just the right amount of edgy clean lines and curves in all the right places. The whole shape is well proportioned and visually unintrusive to the eye. Lazy design is when a designer loses sight of what a car's shape is supposed to look like and starts adding all sorts of unnecessary shapes, lines, because they simply can't come up with a useful design. Audi stands at the forefront of automotive design, compared to most other manufacturers. And if one looks further into the design of recent models from other brands, a lot of them are dialing back the strange shapes and bug eyed faces they used to design, such as bmw, mercedes, hyundai, kia (designed by former Audi designer), ford, some gm models. It's evident through out the entire field of brands. Just look at the newer bmw models, they toned down the odd shapes of the 1 series in their '2' seires model, and the new x5, the lights are slimmer, and lots of better proportioned geometric shapes as opposed to grossly out of shape quasi circular surfaces. Whatever happens, I hope that Audi only evolves their design as they have done for the past decades and not go out to lunch and start designing shapes they see after smashing a crate of eggs on the floor, and using that for inspiration.
      • 1 Year Ago
      [blocked]
      • 1 Year Ago
      [blocked]
      mookieblaylock
      • 1 Year Ago
      fwd? seriously?
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