As Sergio Marchionne flies back and forth between Turin and Auburn Hills, he doesn't just bring Chryslers back with him to Italy to sell as Lancias. He also brings Fiat products to sell Stateside under various Chrysler labels, chief among them Ram.

The former Dodge truck brand launched the Fiat Ducato as the Ram ProMaster earlier this year, giving it Ram ProMaster City badgea greater foothold in the commercial vehicle market and a replacement for the Sprinter which Mercedes-Benz took back from its Chrysler-partnership days. Now Auburn Hills has announced that Ram will begin selling the Fiat Doblo on this side of the Atlantic as the Ram ProMaster City.

The Doblo, which was twice named International Van of the Year, has sold over 1.3 million units worldwide. Whether that includes the rebadged version which Vauxhall and Opel sell as the Combo is another matter, as is the question over how much longer Fiat and General Motors will continue that particular partnership as the ties between Fiat and Chrysler deepen.

The ProMaster City jumps into a newly hot competitive set with smaller commercial products like the Ford Transit Connect, Nissan NV200 and the Chevy City Express.
Show full PR text
Ram Commercial Confirms New Small Van

AUBURN HILLS, Mich., Dec. 2, 2013 /PRNewswire/ -- The Ram Commercial Truck division today announced that it will offer an all-new small van for the North American market.

Joining the larger and highly capable Ram ProMaster as an additional van offering, the 2015 Ram ProMaster City will compete with small commercial and passenger vans.

"The Ram ProMaster City further expands the Ram Commercial truck lineup, which includes everything from vans to pickups to Class Four and Five trucks," said Reid Bigland, President and CEO - Ram Truck Brand, Chrysler Group LLC. "As Ram Commercial continues to gain share and grow sales in the market, we will be aggressive in our goal of expanding our commercial vehicle offerings."

"Our successful relationship with Fiat Professional, one of the world's foremost commercial truck manufacturers, gives Ram a competitive advantage with access to proven products and technology that will resonate with our U.S. and Canadian customers," added Bigland.

Based on the successful Fiat Doblo, a two-time International Van of the Year winner with more than 1.3 million units sold, the Ram ProMaster City will encompass familiar Ram Truck styling cues and offer features and powertrains preferred by North American commercial customers.


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  • 78 Comments
      mary.keana
      • 1 Year Ago
      Is FIAT trying to out ugly the KIA Souless?
        Quen47
        • 1 Year Ago
        @mary.keana
        Weird. I think it's rather good looking for a commercial van.
      Floridian
      • 1 Year Ago
      Recently I was in Europe and I saw a Doblo. I asked myself the question: "how retarded would these little Doblo vans look on American roads?"
        rbnhd1144
        • 1 Year Ago
        @Floridian
        Thats just your view, Ive been to Europe too and like them.
          johnnythemoney
          • 1 Year Ago
          @rbnhd1144
          Floridian, the Berlingo from Citroen is based on the Fiat Qubo/Fiorino, which is smaller than the Doblò (I know US keyboards don't feature accents but mine does, hehe, because I'm "half" European as well). In Italy where I go quite often all sorts of these small vans sell well and that seemed the case in other EU countries as well. They car load quite a lot of stuff, they are the right size for most shops and small businesses, and can work with smaller and less expensive drivetrains compared to larger offerings. Will it look retarded in the US? Definitely less than a full size American truck in Europe, and there are quite a few there. While I'd say they need to sell these with diesel engines, I expect them to be sold mainly in the cities (even if in EU they are considered worthy of every kind of road and distances at higher speeds than what we can travel at), and the distribution of diesel stations must be taken into account. I'm not going to say this will invade Wall Street, but is there a diesel station in the area? No idea. Talking about the Fiat Qubo, the little funky thing could sell decently in California. Here, I said it.
          Floridian
          • 1 Year Ago
          @rbnhd1144
          I'm half "European", been to Europe a lot and I hate them. They look awkward and ugly, compared to a Berlingo or what have you. Actually looks don't matter in this segment, but to each their own.
          Floridian
          • 1 Year Ago
          @rbnhd1144
          @johnnythemoney It may be true that the Berlingo is based on the Fiorino, but I was merely pointing out that the Doblo looks ridiculous in my opinion, especially compared to other vans. So I used the Berlingo as an example, as it was unknown to me that the Berlingo was actually competing with smaller vans (as if a Doblo isn't small enough :-) ). Also I actually meant to say that the Chevy City Express (and Nissan) and Ford look signifcantly more attractive to me, while I'm sure the Doblo is great at what it is made for. I can only see these cars be succesful in California for some reason (maybe NY), but then again, I always found Cali to be much different than the rest of the US. The thing is, about vans I know as much (as little) as I do about landing a 747. I apologize for talking about things I don't know anything about. I'm sure the Doblo is good at what it is made for. But personally, I don't see the benefits of these small vans. Let's face it, US cities are not cramped as much as European cities at all (which is the reason these vans exist). I do see the benefits of more efficient vans however. That would be the Ford Transit and the Dodge ProMaster. Maybe GM needs to bring that Opel van? I forgot the name, but it's not the Renault Trafic, but the bigger van. However I'm 100% American car person, I agree that a full size pick up truck in Europe does look more ridiculous (and it does seem popular in some EU countries for some reason, even WITH red turn signals! :-) ). But if I'd live in Europe I would drive a European car, or a Cadillac.
        UNITEUNION
        • 1 Year Ago
        @Floridian
        As an european living in nyc, I would tell you: not as retarded as a V8 Ram delivering small parcels..
          dearest rat
          • 1 Year Ago
          @UNITEUNION
          I don't much care for Smart cars, but their commercial with the Smart car driving off road is very poignant,
      • 1 Year Ago
      [blocked]
        Shiftright
        • 1 Year Ago
        I like it. Euro funky cool, and these little vanlets are supremely efficient, practical and useful. Id like to see a passenger version with a manual and a turbo diesel.
          • 1 Year Ago
          @Shiftright
          [blocked]
      Black Dyanmite
      • 1 Year Ago
      Excuse Ram while they sell out. Who's their Daddy? BD
        John W
        • 1 Year Ago
        @Black Dyanmite
        By sell out, you mean bring a competitive van to market using resources they have readily available? BTW, Ford uses their Euro connections to do the same things. Just jelly that the recall kings don't have a small van like this.
        • 1 Year Ago
        @Black Dyanmite
        [blocked]
      AlBongo
      • 1 Year Ago
      Just kill Ram and Dodge and bring more Fiats over here. That's what we want.
        dearest rat
        • 1 Year Ago
        @AlBongo
        Who is this "we" you're speaking for? Most Americans (me included) don't have much experience with Fiats, besides the 500 and with them being the butt of old car jokes.
      • 1 Year Ago
      [blocked]
      Bernard
      • 1 Year Ago
      ProMaster? WTF is a ProMaster? If there is a City version, does that mean the Country version is next?
        • 1 Year Ago
        @Bernard
        [blocked]
      Inespugnabile
      • 1 Year Ago
      lol, the most ugly van ever, saw a lots of them here in italy but it gives me vomit everytime
        cpmanx
        • 1 Year Ago
        @Inespugnabile
        The style is highly eccentric but far from ugly, to my eyes. At any rate, I'd rather have something unusual to look at on the street than a simple, boring box. And those weirdly high headlights have a real function in reducing the likelihood of damage from the inevitable urban encounters.
        mr.m242
        • 1 Year Ago
        @Inespugnabile
        Every single time I've ever seen a new vehicle announced, there are comments like this. You could swap them out between announcements and never know it was for a different vehicle. People think that's a contribution? It's just like when there's a paranormal video on YouTube. Someone, always, will just post "FAKE", and nothing else. No specifics, no thoughtful criticism. That's why your post is currently rated -9, dude.
      cpmanx
      • 1 Year Ago
      I love the wave of smaller, more efficient vans hitting the U.S. market. Along with the Nissan NV200, this emerging class seems to be tending toward, er, some unusual styling themes. Not pretty by any stretch of the imagination, but I'll take an oddball look like this over yet another bland box anyday. At least it adds something interesting to the urban landscape. I hope Fiat brings a passenger version here as well, to compete with the Ford Transit Connect Wagon. The long-wheelbase Doblo is 186" long, about a foot and a half shorter than the Grand Caravan and roughly matching up where the old, smaller Caravan used to be.
      Avinash Machado
      • 1 Year Ago
      People buy these vans for their utility,not for their looks.
        Ducman69
        • 1 Year Ago
        @Avinash Machado
        I dunno, it seems from the unusual lines that they were very purposeful and intent in giving this a unique style. Its clearly more than a utilitarian box on wheels and I prefer cars that are bold, even when I don't personally care for them. Better to have a look that 40% love than 80% aren't offended by.
      • 1 Year Ago
      [blocked]
      Ducman69
      • 1 Year Ago
      I dig the styling, but lets hope it has better quality than the 500.
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