Three months after kicking off production of the Ford Fusion at its Flat Rock, MI factory, Ford Motor Company is taking steps to trim output in the face of heavily discounted competition from Toyota and a growing supply of vehicles.

The addition of Fusion production in Flat Rock – which also builds the Mustang - was meant to be what pushed the handsome mid-sizer past its arch-nemesis, the Toyota Camry. An extra facility building Fusions was also meant to curb the growing demand for Ford's highly profitable sedan.

But with word that Flat Rock would take "approximately" one extra week off for the holidays combined with an 88-day supply of Fusions - reportedly due in no small part to what Morgan Stanley analyst Adam Jonas called "aggressive discounting of the Camry" - some analysts are now beginning to wonder if Ford may have overextended itself by adding a second Fusion facility to the mix.


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    • 1 Second Ago
  • 84 Comments
      Black Dyanmite
      • 1 Year Ago
      I see they bought off an analyst to float some smack about the Camry. Desperation is in Ford's DNA. Why don't they cut back on the 30+% fleet sales? Fusion does major discounts and double the fleet sales of Camry. They've tried everything, including SIX different powertrains, to move this car? Beating a dead horse..... BD
      BB79826
      • 1 Year Ago
      The only reason "demand" was high is because Ford loaded the fleet market with these things, just like the Focus. And uhoh, now they have an 88 day supply. No surprise there.
        nsxrules
        • 1 Year Ago
        @BB79826
        That is correct. The Fusion fleet dumping is around 34%
        • 1 Year Ago
        @BB79826
        [blocked]
      James
      • 1 Year Ago
      I would be so embarrassed driving a Fusion on the east coast. You see very few on the roads. Driving one would make you look like a blue collar union worker who is willing to purchase a piece of ccrraapp to support fellow union workers. Worse, the Fusion is a top seller in one place ... Metro Detroit. Who the heck wants to look like they are from that slime pit? Can you imagine what people would think of you pulling up in Metro Detroit's favorite vehicle? They would think you or your family is from that slime pit.
        wilkegm
        • 1 Year Ago
        @James
        I would be so embarrassed if I were a delusional, pretentious, insecure elitist-wannabe from the east coast.
        Cayman
        • 1 Year Ago
        @James
        That's because you are an incredibly insecure person.
        Shawn
        • 1 Year Ago
        @James
        Haha...I see what you did there James...you took what everyone says about Hyundai and changed it to Ford. You're a funny gal!
      david m
      • 1 Year Ago
      These negative bloggers against Ford are all Japenese , now you know.
        Zach
        • 1 Year Ago
        @david m
        Japanese is how it's spelled, and by the way my Toyota was made in Kentucky.
          Jesus!
          • 1 Year Ago
          @Zach
          Maxde in Kentucky by a Japanese company. Still Japanese, no matter where the cars roll out.
      al4gg10
      • 1 Year Ago
      Fusion is having the same problems as the Focus / Fiesta / Edge / Escape ! Rough shifting automatic transmissions making these vehicles very tough to live with. Eco - Boost problems have been too many to count. Add steering that stiffens too much on the highway & you are talking about seriously handicapped vehicles ! What happened to Test Reliability / Quality Control Ford ? My Ford Sync ... No Thank You Either ! Ford is playing a game with consumers thinking they can fix problems on the fly, just Sell them cars & well worry about the problems later ! That is a really BAD strategy ! Should have Never released these vehicles on the public without doing some serious Testing / Troubleshooting ! Now Ford stands to lose the customers it gained with nice vehicle designs that new customers can't live with ! Ford now makes the Most Unreliable vehicles of ANY manufacturer hands Down No Contest !
      Zach
      • 1 Year Ago
      I never got the Fusion is the new God thing, It looks like a bloated Focus to me, the Camry is doing it's thing like it has for the last 25 years.
        Seal Rchin
        • 1 Year Ago
        @Zach
        Very simple, this is an "enthusiast" blog and most in here judge a car by looks, Fusion is probably the best looking sedan, Camry is probably the ugliest. So to them Fusion is GOD. Now regular people, people with jobs, people who actually matter do not buy cars based on looks, the look at MPGs, reliability, reviews, cargo space, safety and all that..........and needless to say Fusion is a complete crap when it comes to those areas. So that is why you are seeing this disconnect.
          That Guy
          • 1 Year Ago
          @Seal Rchin
          Not to mention, the Fusion just isn't that good looking. It's a mis- mash of designs that flow together horribly. Add to that front design language from the late 80s/early 90s, numerous recalls, low quality, poor fitting panels, the fundamentally flawed My Ford Touchy and no wonder they have a high 34% fleet percentage and are cutting back on production. The car is a joke.
          ngiotta
          • 1 Year Ago
          @Seal Rchin
          @That Troll Isn't that good looking? You've got to be joking. This car dominates all of the domestic competition in sales and looks. I mean, what does GM have to compete? Malibu and Impala? Those cars make Camry's design seem cutting-edge. Oh-- and they have just as many recalls as the Fusion. Back under your bridge.
          BC
          • 1 Year Ago
          @Seal Rchin
          Well, the Fusion has a larger trunk, so that isn't so crap. Nor is safety. Nor the interior design and fittings. If the Camry were such a superior car to regular people, Toyota would not have to keep increasing incentives to prop up sales volume. Though why the "#1" label is more important to Toyota than unit profit is not clear to me.
          Chris Hickey
          • 1 Year Ago
          @Seal Rchin
          That Guy, Are you feeling alright??? Does anyone hear actually own a 13/14 Fusion? No but guess what, I do... This car is probably the best looking car in it's class in my eyes tied with the Mazda 6...I have about 6000 miles on the car so far, Reliability has been terrific, meeting EPA estimates for gas mileage, Not one misfitting panel anywhere on the entire car, lots of cargo space for anything I need (Our jogger stroller fits and it's big and barely fits in a lot of cars we tried) Not one hangup or crash from MFT, The latest update fixed most of the issues. The Car is rock solid and an absolute joy to drive compared to the rest of the stale boring crap in it's class
      That Guy
      • 1 Year Ago
      Typical Ford shortsightedness. Is almost as if Ford did it just to issue a press release in a weak attempt to make it seem that the mediocre Fusion is selling better than it is. Nice to see them completely backtrack. The failed CEO Mulally has a history of that behavior. Remember when he said Ford was not shutting the Mercury trim level (while keeping the Lincoln trim level)? Then less than a year later the brand is done. Same thing.
        bullitt2605
        • 1 Year Ago
        @That Guy
        Like when he avoided going into bankruptcy and made Ford very profitable. Try again.
        nsxrules
        • 1 Year Ago
        @That Guy
        GM tried the same thing with the Volt. Sales were horrendous but they claimed it was because of not being able to build enough. Of course they kept shutting production and discounting the Volt heavily. The Fusion is a good car. But to hear Autoblog tell the story you would think the Camry was guaranteed to be 2nd in sales to the Fusion and this shows that's not the case.
      bK
      • 1 Year Ago
      That new frontend has aged really fast. when is the new model due?
        Sir Duke
        • 1 Year Ago
        @bK
        That's what happens when beauty is only skin deep. Nothing new or innovative under the skin.
          Papi L-Gee
          • 1 Year Ago
          @Sir Duke
          Actually, almost everything's new under the skin compared to the 2010. I'm sure you know that.
      That Guy
      • 1 Year Ago
      Gotta love autoblog editing out the comments they don't like. Truly Huffington Puffington Post in the genes. What's the matter AB? Don't like the truth?
      david m
      • 1 Year Ago
      The Fusion is a great automobile, and Ford Motor refuses to make it cheap by flooding the market by underselling this great vehicle. Good choice Ford and thank you for honoring your employees by having them honor Christmas and being home with their families.
      Zach
      • 1 Year Ago
      Autoblog's middle name is Fusion!
        nsxrules
        • 1 Year Ago
        @Zach
        Or all the other cars Autoblog has said were likely to dethrone the Camry which include the Malibu, Altima, Accord and Sonata. In short they aren't so pro Fusion as they are anti Camry. It's childish and unprofessional.
          • 1 Year Ago
          @nsxrules
          [blocked]
        over9000
        • 1 Year Ago
        @Zach
        Autoblog + Ford =
      Inespugnabile
      • 1 Year Ago
      SORRY FUSION...CAMRY IS TOO STRONG FOR YOU ^_^
        Gabbo
        • 1 Year Ago
        @Inespugnabile
        Hard to compete with all those yen on the hood
        • 1 Year Ago
        @Inespugnabile
        [blocked]
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