The other day we brought you a report from Reuters, which quoted BMW's global sales chief Ian Robertson as saying that the Bavarian automaker had already sold out the entire year's production run of its new i8. Impressive, sure, but perhaps not all that unusual for a groundbreaking new sportscar from a major automaker, of which only limited quantities are typically built. But is the i8 really sold out?

Our compatriots at Car and Driver chased down the story and report that Robertson's claims aren't exactly accurate. According to C/D, the numbers are based on sales projections, not actual orders taken. So while BMW may build upwards of 1,900 i8 coupes next year and over 5,000 in 2015, and while they're all expected to sell, that doesn't mean that it's too late to get your order in. That is, assuming you have the $135k on hand and don't mind getting just three cylinders back in return.


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  • 25 Comments
      Miguro Takahashi
      • 1 Year Ago
      The interior looks great. Modern and not too busy with too much detail.
      ChrisJC
      • 1 Year Ago
      "assuming you have the $135k on hand and don't mind getting just three cylinders back in return" Yeh, because that's all you're getting. Dumbass. This car is innovative from the materials it's made of, to the powertrain, drivetrain & aerodynamics that drive it, to the wheels and tires it rolls on, to the laser headlights it uses to illuminate the night. It's unlike anything on the road, stylewise, too. Truly a unique offering by BMW and judging from all the reviews and tests, everyone seems to love it. Seems like a winner to me.
        Rotation
        • 1 Year Ago
        @ChrisJC
        Give me a break. Laser headlights are just marketing. It's just a blue light illuminating a remote phosphor. That's how most white LEDs work.
          Letstakeawalk
          • 1 Year Ago
          @Rotation
          Laser headlights are set to supercede LEDs before LEDs even become common. Laser headlights offer a lamp that is as reliable, efficient, and long-lived as an LED, but in a much more compact package that is easier to focus. Indeed, both the laser and LED headlights were invented by the same man, Shuji Nakamura, and he himself states that laser headlights are preferable for automotive applications. There's a little more to it than "just marketing". There is a definite benefit to a compact, highly-focused light source. http://spectrum.ieee.org/green-tech/advanced-cars/bmw-laser-headlights-slice-through-the-dark
      Actionable Mango
      • 1 Year Ago
      "and don't mind getting just three cylinders back in return" If the number of cylinders was important for plug-in buyers, nobody would buy a Tesla.
      Joeviocoe
      • 1 Year Ago
      So not sold out. Essentially, marketing slang for... we aren't making very many cars in the first year. So few, we expect them to all be sold. Why do we still take automakers seriously?
        Sean
        • 1 Year Ago
        @Joeviocoe
        You sound like you're taking this a bit personally. Manufacturers of all products (cars, electronics, gaming systems, etc) will find a way to put a positive spin on their sales forecasts. This is nothing new or exclusive to the auto industry.
      Rotation
      • 1 Year Ago
      Don't believe anything a marketing person says. This doesn't just go for BMW.
      mopyouup
      • 1 Year Ago
      I wonder if employees can buy them. They always pad their numbers with short term employee leases which end up as pre-owned on the dealer lots. Very sneaky!
        • 1 Year Ago
        @mopyouup
        [blocked]
      Hernan
      • 1 Year Ago
      Well that's stupid.... telling potential customers "don't bother coming to place an order, we're sold out!" when you're actually not?
        Letstakeawalk
        • 1 Year Ago
        @Hernan
        Reverse psychology. People are willing to pay a higher price for something they think is otherwise unavailable. In my business, we're never closed, we're "booked solid" because it sounds much better and makes people even more eager to make a hard reservation. That said, I have no doubt BMW will sell all of their i8 production. It's an astounding car.
      JonZeke
      • 1 Year Ago
      "That is, assuming you have the $135k on hand and don't mind getting just three cylinders back in return" I don't get the snark here. If you guys were more upfront about personal opinion, like your competitors then making a slight like this makes sense - it's personal opinion writ large. But Autoblog as a brand is trying to be more comprehensive and respectable, so why the sneaky shaming tactic?
      Peckernut McDillfart
      The new douchemobile
      Technoir
      • 1 Year Ago
      I hate marketing spin and nonsense. Ger real!
      RGT881
      • 1 Year Ago
      I understand the need to generate hype, but to mislead the public, to me that is unethical.
      Eli
      • 1 Year Ago
      Please get your facts right!! The LED was invented by GE scientist Dr. Nick Holonyak, Jr in 1962. The blue laser and blue led heads were invented by Shuji Nakamura after someone else paved the way to understanding how the led works.
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