• ETC
  • Nov 27, 2013
Every year since 2008, Sterling McCall Toyota in Houston has sold cars for $1 on Black Friday, the day after Thanksgiving and what used to be the unofficial start of holiday shopping (which arguably starts much earlier nowadays), Automotive News reports.

The "Slicer Sale" tradition was started to draw people to the dealership on Black Friday, a day when mobs of shoppers are out looking for deals - just usually not a car. But Sterling McCall Toyota has changed all that with its extraordinary annual sale, which draws in hoards of people as early as 5:00 AM, before the dealership opens.

This year the dealership will offer one vehicle for $1, one for $10 and one for less than a grand, though no mention is made of exactly what sort will be sold for those bargain prices. Hundreds of cars will be deeply discounted for the sale, which is becoming increasingly more representative of the lengths retailers are willing to go to draw in holiday shoppers.


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    • 1 Second Ago
  • 14 Comments
      Tyler Poppe
      • 1 Year Ago
      How does one go about winning the car? Is it a drawing or is it in the purchasing process you find the price?
        Jesus!
        • 1 Year Ago
        @Tyler Poppe
        When I went to a Ford event once like this they had customers stand by cars they picked out. Then the dealer went through every car and called out price. Not sure how this one will work out.
      • 1 Year Ago
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      FIDTRO
      • 1 Year Ago
      That's $1 overpriced.
      Jesus!
      • 1 Year Ago
      A ford dealer did that here in Houston once but it wasnt for black friday. Guy got a new 96 escort for 500 bucks. The 96 Taurus I was at was full price lol. They will probably be giving away Yarises lol
        • 1 Year Ago
        @Jesus!
        [blocked]
          • 1 Year Ago
          [blocked]
          Jesus!
          • 1 Year Ago
          Benjamin the Yaris here is an outdated piece of junk. Just look up yearly sales here vs others in its class. Fiesta and Fit are the leaders.
          • 1 Year Ago
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          benjamin_braddock
          • 1 Year Ago
          Some of us European do care, but do you have any evidence to back up that claim?
          benjamin_braddock
          • 1 Year Ago
          Jesus, the one in Europe is outdated too. Fortunately for Europe, we get some great Yaris-sized cars. The Fiesta is one of many and is seen as average.
      Steve
      • 1 Year Ago
      Great investment, buy it and trade it in at the next door dealer of choice
      bsneider
      • 1 Year Ago
      you couldn't pay me to take a Toyota. Korean cars all the way.
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