Carlos Tavares is a man of ambition. As well he should be, because you don't get to the top ranks of a major industrial group without it. But as chief operating officer of Renault, there was only so far he could go in the shadow of his boss Carlos Ghosn. So with an eye toward running a major automaker, Tavares left Renault a couple of months ago, expressing his desire to run an automaker like Ford or GM. Now Tavares has gotten what he wanted, but he won't have to move to Detroit to get it. Instead he's staying right there in France as the new head of PSA Peugeot Citroën.

The move was announced at the French automaker's headquarters in Paris as PSA aims to garner investment from China, prompting current chief executive Philippe Varin to step aside (whether voluntarily or otherwise) and make room for Tavares. Varin will for the time being keep the role he's held since 2009 as Tavares joins the managing board at the start of the year before taking its reins at some point thereafter.

Although PSA and its brands Peugeot and Citroën may not register much on our radar, since they don't participate in the North American market, the French group ranks as one of the largest automakers in the world. Its sales last year placed it as the eighth biggest producer of automobiles in the world (behind Toyota, GM, Volkswagen, Hyundai, Ford, Nissan and Honda) and a couple of positions ahead of Renault. So not only is this a step up for Tavares in terms of where he sits at the table, it's also a bigger table altogether.
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Carlos Tavares nominated to the Managing Board of PSA Peugeot Citroën to succeed Philippe Varin
25/11/2013 | Paris

Appointed in June 2009 as President of the Managing board of PSA Peugeot Citroën, confirmed with a new mandate, Philippe Varin, with his management team, has defined and led an extensive program of upgrading the Group's strategic, industrial, commercial and financial plans, all in the context of the major crisis that the European automotive industry has been enduring.

As the Managing Board, with the support of the Supervisory Board, has begun negociations with different partners on industrial and commercial projects, Philippe Varin expressed the wish that the next step of consolidation and conquest be undertaken under the leadership of a new pilot, enabling the strategy of the Group to be implemented over the long term.

He asked the Supervisory Board to set up a succession process leading to the rapid appointment of a new member of the Managing Board in order to succeed him in 2014.

After conducting extensive research, the Supervisory Board chose Carlos Tavares to succeed the current President of the Managing Board. With this aim, Carlos Tavares will join the Managing Board from the 1st January 2014 until his appointment as President of the Managing Board during 2014.

During this period Philippe Varin will continue his mission as President of the Managing Board, in particular with the responsibility of carrying out strategic discussions begun with the various partners. Carlos Tavares will begin his induction into the company and its challenges, and will work with the Managing Board on the action plans aimed at continuing the recovery of the Group.

Thierry Peugeot, President of the Supervisory Board, declared : "By chosing Carlos Tavares, reknowned automotive industry professional, to succeed Philippe Varin in 2014, the Supervisory Board ensures that the strategy of recovery and development to overcome the current crisis, a strategy that has been carried out for several years, will continue to be executed over the long term."

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    • 1 Second Ago
      The Wasp
      • 1 Year Ago
      "Tavares left Renault a couple of months ago, expressing his desire to run an automaker like Ford or GM. Now Tavares has gotten what he wanted..." Well. Sort of. PSA certainly has room for improvement, if that's the kind of challenge he wants. Also, Peugeot/Citroen do participate in the North American market -- just not in the US nor Canada.
      • 1 Year Ago
      Good luck, really. Peugeot has some nice cars but the road ahead is gonna be really tough.
      • 1 Year Ago
      hopefully he's the one who'll bring peugeot and citroen to america :D
        • 1 Year Ago
        Why? They have both been here before and unfortunately their "legacy" is not a positive one. Politically correct or not the US market will not warm up to French automakers IMHO.
      • 1 Year Ago
      You should probably count Renault-Nissan as a single entity in the rankings, placing it 4th by total volume in 2012. As the other makers are counted with the total sales volume of all their respective brands.
        • 1 Year Ago
        Renault and Nissan have a close relationship, but they are not a single company. They are still separate companies who happen to share a common CEO (Ghosn).
      • 1 Year Ago
      Does the position not come with dental?
        • 1 Year Ago
        That's the first thing I noticed when I say the photo...I mean the Brits are known world over for having the worst teeth but perhaps the Portuguese (his name is Portuguese) are second in line...
          • 1 Year Ago
          Clearly you favour vanity before intelligence. Who cares what the guy looks like if he is successful?
      • 1 Year Ago
      I am pretty amazed that Hyundai has climbed to the number 4 spot in front of Ford, Nissan and Honda.
      • 1 Year Ago
      More like a death sentence.
      • 1 Year Ago
      Hi, I owned 2 Peugeot cars ,a 5008 & 308CC. I am a very sad and disappointed car owner of Peugeot. the local authorized service provider is creating so much problem for me as my car is practically send in for problem rectification every month. Its been for 3 years since I bought it in 2011. I need to seek help and assistance from the Peugeot Company. can anyone provide me the email address for their CEO . I need assistance to solve my problem as I cant deal with them anymore ! Amanda Ng (Malaysia -
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