• ETC
  • Nov 27, 2013
From Newhouse Automotive Industries comes the "very latest automotive sensation:" vehicle wraps. That was back in 1954, though, long before the "new" vehicle wrap craze took hold five or so years ago.

Newhouse's "Car-D-Cal" isn't like the wraps seen today that are usually stretched over cars whole. Instead, the Car-D-Cal was a spot treatment, applied over the roof, doors and even the interior for a little extra pizzazz. It's too bad the decals were only offered in plaid or polka dots (with more than 150 assorted size polka dots in red, green, yellow or white) - we wouldn't be surprised to learn that's the reason why wraps didn't catch on until the next century.

Car-D-Cal was a hell of a lot cheaper, though: $9.95 would get you 2,500 square inches of your desired design and color while $19.95 would buy twice as much vinyl. Newhouse touted Car-D-Cal as a do-it-yourself product, so early adopters presumably didn't have to pay for labor. Wraps today cost much more - a quick Google search revealed that they can cost anywhere from $2,000 and up, depending on the amount of material required to wrap the whole car.

Click here or on the picture to see an enlarged view of the whole ad.


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    • 1 Second Ago
  • 16 Comments
      Andrew
      • 1 Year Ago
      Dude, I need to get me some of those "saucy polka dots"
      graphikzking
      • 1 Year Ago
      As much as I love our technology, iphones, android phones, tablets, etc... I wish I lived 50 years ago when car guys were "car guys". Most car guys now just give their cars to a shop to do most of the work. Yes we change a muffler, oil, headers, plugs and wires, maybe even the cold air intake, but back then they adjusted valves, changed superchargers, rear ends, etc etc. Those WERE the days!
        Sixdeuces
        • 1 Year Ago
        @graphikzking
        Go to any local dragstrip on Friday night! We're still here.
      Ducman69
      • 1 Year Ago
      "BOINGGGG!!!" is what old timers used to say for "Schwing!!!" before Wayne's World came out.
      Davey Hiltz
      • 1 Month Ago

      Who cares if they're not new? I'd get one! Not sure what I'd do though. I was thinking of getting an X-ray skeleton or something. It's a little out of my price range though, so I'll probably not do that. 

       http://www.wrapcitygraphics.com/VehiclesWork.html 

      Dave
      • 1 Year Ago
      I'm thinking my Miata's removable hardtop might look good in plaid..... Originally, I thought about tie dye or a union jack or a vinyl top (to match the tan leather seats) but its hard to argue with the enduring beauty of plaid.
      Hampton
      • 1 Year Ago
      This cold be cool if done right or really awful in a nasty 3rd generation ricer/tuner boy kind of way
      john.mcgahee
      • 1 Year Ago
      I recently picked up 20" x 48" wraptech kit from PEPBOYS from Alpena and its probably some of the best wrap Ive worked with. Ive had trouble in the past with wraps that dont have a air pocket technology , this did and it worked amazing. THANK YOU ALPENA for making something that doesnt make you want to smash things.
      anon
      • 1 Year Ago
      Yayoi Kusama we have a Studebaker for you!!!!!!!!!!!!!!
      msaschapman
      • 1 Year Ago
      As if putting a Continental kit on a '54 Studebaker wasn't bad enough, they had to wrap it in red and green plaid? Raymond Loewy must be spinning in his grave!
        JamesJ
        • 1 Year Ago
        @msaschapman
        I would love to have a continental kit on my Cadillac.
      Duk3ofN3rd5
      • 1 Year Ago
      Looks like someone has been passionately covering autos since the 50s.
      72CJ5driver
      • 1 Year Ago
      Reminds me of the plaid valve covers on the old GMC V6\'s
      scott3
      • 1 Year Ago
      Oh hell they even had powder puff paint. You would just blot on the color you wanted for the weekend and drive it and hoped it did not rain. Lets also not forget the port a wall. white walls etc. This stuff is nothing new.
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