Just in case anyone was wondering how plug-in BMW cars would be received, the answer is apparently "quite well." After speaking with BMW's global sales chief last week at the LA Auto Show, Reuters has learned that the plug-in hybrid i8 sports coupe is already sold out for its first year on the market.

There is no word as to how many i8s BMW sold, but the first example was delivered to a customer last week in Germany. As for the all-electric/range-extended i3 hatchback, the automaker has received more than 10,000 orders for this model before it even goes on sale. Likewise, we don't know how many BMW plans to sell, but we do know they'll be showing up in the US before next summer.

We've already spent some time behind the wheel of both plug-in BMWs, and you can check out our first drive of the production i3 and our first drive of an i8 prototype.


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  • 58 Comments
      Smoking_dude
      • 1 Year Ago
      So BMW struggled hard to make EVs / plugins. There is no Market they said. Also the bmw stock was under pressure, because the project was considered a big mistake by analysts and so called experts. - they said bmw should have develped two SUVs instead. And now they the expensive i8 is sold out? who thought of that. and 10.000 orders of the i3 is not bad either. I think in the long term bmw played the cards right. And I don't think the i3 is ugly. but tastes are different. it reminds me of the boxy audi a2. so bring it on. ;)
      Avinash Machado
      • 1 Year Ago
      Good job,BMW.
      Hernan
      • 1 Year Ago
      I think they can do whatever they want, charge whatever they want, and people will buy it. They built a reputation as the "Ultimate Driving Machine" for the past two decades, and even though they're not upholding it today (see: 3 series), they're cashing in on it. i3: BMW + "carbon fiber"? = Take my money!
      FatManChew
      • 1 Year Ago
      The i8 is what a "hybrid" (or whatever they're calling themselves today) should look like. No one pays big bucks for the homely chick of the bunch.
      Jared
      • 1 Year Ago
      Why the heck would you want something this ugly?
        jeff
        • 1 Year Ago
        @Jared
        I think is look fine and very futurstic... I want one...
        mazeroni
        • 1 Year Ago
        @Jared
        It is ugly, but not Aztek ugly. Aside from having a BMW badge the thing benefits from actually begin a good car (according to reviewers.) If you want something exclusive this is a good way to get noticed. For you and me it is ugly but for the average person on the street it is different and never before seen. People are too busy trying to figure out what it is to think if it is good or bad looking. Anyway, no prius, leaf, volt looks good, at least the i8 is a cohesive low-slung design.
        Actionable Mango
        • 1 Year Ago
        @Jared
        I think it looks pretty good except for the vulcan ears above the rear wheels. I do miss the transparent doors from the concept car though.
        Spec
        • 1 Year Ago
        @Jared
        It is not that ugly . . . just a little weird looking.
      Where's the cheese?
      • 1 Year Ago
      The i3 wasn't sold out because the kidney grilles look like the nostrils of a pig.
      Technoir
      • 1 Year Ago
      Thats great news . If true it would indicate that Europeans are open to EVs....which wasnt really the case till now.
        Georg
        • 1 Year Ago
        @Technoir
        nonsens in Europe we have electric cars since decades.... Peugeot Citreon and Reanult sell all electric vehicles based on normal production models since 20years... even VW produced all electric Golfs (MK II and III)
          Technoir
          • 1 Year Ago
          @Georg
          I am European and see 20x more EVs in the USA.
      Gator
      • 1 Year Ago
      Service departments drooling for release.
      vi_per
      • 1 Year Ago
      'Selling out' is nothing new for BMW.
      sixspeedclutchhh
      • 1 Year Ago
      the i8 looks to be an instant classic. i can't wait to drive one.
      krusshall
      • 1 Year Ago
      Anyone tired of these awesome pre-sale announcements e.g. Leaf, Volt only to find out actual sales never match the announcement?
        Grendal
        • 1 Year Ago
        @krusshall
        Exactly. I find it surprising that 10K people have decided to buy the i3. I hope it is a hit for BMW but asking people whether they will buy one is very different from actually buying the car. Tesla had a $5K and $40K deposit on the Model S and they still had around a 20% drop out rate when it came time to pull the trigger. Anything less than that and I'll expect a 60% to 75% drop out rate. It will be long term rate of sales that will matter. As I mentioned, I hope it does real well so there will be future models and more platforms available to the buying public.
          jeff
          • 1 Year Ago
          @Grendal
          I thin 10,000 is very conservative. These are actual orders and the US has not even started taking orders yet...
          Joeviocoe
          • 1 Year Ago
          @Grendal
          What is the down payment to place this, "order"? Is it a significant percentage of the purchase price, is it fully refundable?
          jeff
          • 1 Year Ago
          @Grendal
          The typical deposit for the i3 in Europe is about $1000 US dollars, but it does vary from dealer to dealer...
        raktmn
        • 1 Year Ago
        @krusshall
        BMW already put out that number earlier. The one that includes everyone who signed up on their webpage as interested in the i3. It was something in the 20K range if I remember correctly. This seems to be a different number, the one for actual firm orders.
      danfred411
      • 1 Year Ago
      As short of the glory as the i-cars fall it is nonetheless quite the revolution for BMW. however unimpressive and painfully slow. The very existence of these cars cannot help signify a scathing indictment of their other cars. A death sentence. Writing on the wall.
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