The Morgan 3 Wheeler has a special sort of universal appeal: many people will admire it, but only a few will actually buy one. Case in point, Morgan says in a November press release that 1,000 of the 25,950-pound ($41,917) vehicles have been delivered to customers since it was introduced in 2011, and the retro trike is Morgan's top seller.

Those who need hatchback practicality, sportscar precision or luxury vehicle opulence need not apply, but if you're willing to take the plunge into 3 Wheeler ownership, there are a host of updates for the 2014 model that promise to make it a better drive and easier to live with. (Note: the 3 Wheeler pictured is a 2012 model from our First Drive review.)

The chassis gets increased torsional stiffness for better handling, the center drive unit is beefed up and the rear-mounted 90-degree bevel box is isolated to reduce noise vibration harshness (NVH). The steering has been revised to eliminate bump steer and improve high-speed stability, and, for those who intend to use their Morgan in slow-speed urban environments, an optional Urban Cooling Pack is offered. Styling is said to be updated, too, with new graphics, color combinations and vented bodywork. Still, we have a feeling that most of these updated 3 Wheelers won't be used as daily drivers.

Feel free to head below and check out the short press release.
Show full PR text
PRESS RELEASE 20.11.13

Morgan 3 Wheeler Ltd. are delighted to announce the world premiere of the updated 2014 model at Motorcycle Live on 23 November 2013.

Since its introduction in 2011, 1000 vehicles have been delivered to thrilled customers, ensuring iconic status of this unique vehicle.

The Morgan policy of continuous improvement has led to a comprehensive review of the vehicle's characteristics, resulting in some important updates –

• Chassis - latest development increases torsional stiffness and improves handling
• Centre Drive Unit – increased durability and smoother power delivery
• Bevel box – isolated to improve overall noise vibration harshness (NVH)
• Steering – engineered to satisfy a broader range of markets internationally, eliminating bump
steer and increasing high speed stability
• Urban Cooling Pack – provides cool air to the engine in urban driving conditions
• Styling – comprehensive new graphics list, colour combinations and vented body work
• UK finance deals – low rate packages now available
• '30/30' Warranty – extended 30 months or 30,000 miles, terms and conditions apply


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    • 1 Second Ago
  • 25 Comments
      Michael
      • 1 Year Ago
      On my automotive bucket list!
      TopGun
      • 1 Year Ago
      I'm surprised there hasn't been more of these sold - it's a the perfect companion to a daily driver that would blow the cob-webs out of our enthusiast heads.
      • 1 Year Ago
      [blocked]
      superchan7
      • 1 Year Ago
      Classic car construction with modern engineering and [hopefully] reliability. I probably wouldn't buy one, but I would definitely love to borrow or rent one for a weekend.
      Krazeecain
      • 1 Year Ago
      If I had cash to burn and lived somewhere warm, I'd totally rock this as a daily driver...
      Kuro Houou
      • 1 Year Ago
      Looks like a bathtub on wheels.. just don't see the purpose of this car. It's doesn't handle well, not fastest little roadster.. not a fan..
        William Flesher
        • 1 Year Ago
        @Kuro Houou
        Automotive journalists and owners enjoy the simplicity and nostalgia. They also report that it's a great deal of fun to drive. It doesn't need to be the best handling, best looking, fastest or most practical to be a thrill to drive. And considering it's limited production, it doesn't really need everyone to be a fan.
          karlInSanDiego
          • 1 Year Ago
          @William Flesher
          Chris Harris loved it, and he wasn't raised on classics, either. Here's a cool video: http://youtu.be/htI3weS49cc
          William Flesher
          • 1 Year Ago
          @William Flesher
          karl- Nice share! I had fun just watching it. Thanks!
        imag
        • 1 Year Ago
        @Kuro Houou
        It's fun. It's a vehicle that makes the point that it's not all about numbers. I doubt there are as many cars that are as fun to drive on country backroads. And, according to multiple reviewers, the attention it gets from women exceeds that of any other car they have driven. That could be reason enough for some.
      hemusbull
      • 1 Year Ago
      Anglo-American idiotism of this vehicle consist of pre WWII type of two cylinder and anti physics three wheels. Worse than any DIY!
      Drachen
      • 1 Year Ago
      Universal appeal? Um.... no. I never understood why anyone would buy a brand-new 70 year old car. For $40K, I\'d rather get the motorcycle of my dreams (Victory 8-ball) PLUS the \'67 Olds Cutlass convertible I saw on CL a few weeks ago and probably have enough over for a few laps around Road Atlanta in a Skip Barber car.
        imag
        • 1 Year Ago
        @Drachen
        I can think of a lot of old cars that I would buy new if they sold them today at the right price.
        TopGun
        • 1 Year Ago
        @Drachen
        This is very similar to your Victory…a new vehicle styled on an old idea. You'd rather have a 45 year old OLD CAR than a 70 year old NEW CAR?
          Drachen
          • 1 Year Ago
          @TopGun
          Yes. For $16K, (the advertised price of the '67 Cutlass) I'd get a convertible with (a) weather protection (b) a modicum of crash protection (c) the ability to have a conversation with my passenger and (d) the ability to purchase parts from the Auto Zone down the street. Plus, my insurance guy is less likely to have a stroke when I ask for the premium on a '67 Olds vs. a 2013 Morgan three wheeler.
      tool0117
      • 1 Year Ago
      yeah nothing looks more reliable than that
      markscomments
      • 1 Year Ago
      Would love to own this car! Love it!
      DTOlness
      • 1 Year Ago
      Does anyone proof read their article?!? 25,950-pound???
        The_Zachalope
        • 1 Year Ago
        @DTOlness
        I caught that too. It should read "25,950 GBP" or "£25,950".
        William Flesher
        • 1 Year Ago
        @DTOlness
        I love autoblog, but they do not seem to fact-check or proof read as well as they should, or edit when mistakes are pointed out to them. I enjoy the site enough that I have learned to both accept and live with.
      icemilkcoffee
      • 1 Year Ago
      Read this webpage if you want to know about the soap opera behind the bump-steer problem: http://www.fatcatmotorsports.com/FCM_M3W.htm#solution Basically a 3-wheeler owner got fed up with the bump steer, and took his trike to Fat Cat Motorsports after getting no answer from Morgan. FatCat diagnosed the geometry issue and created a kit to fix the problem. After they did that- Morgan just copied their solution, without acknowledging either the owner who started this work, or FatCat.
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