With competition from Ford, Chevrolet, Honda, Hyundai, Kia, Mazda and Nissan mounting, Toyota is getting set to unveil a refreshed version of its Camry sedan a mere two years after it was fully redesigned.

According to a report from Bloomberg, Toyota's move to freshen the still young Camry comes as it seeks to retain its US sales crown in the midsize segment. That desperation has lead to increased incentives and fleet sales in a bid to keep its title, all while trying to keep pace with a slew of very competent competitors.

"It's safe to say we'll be doing something with it," Bill Fay, group vice president of the Toyota brand in the US, told Bloomberg during last week's LA Auto Show. "We'll be paying significant attention to Camry next year."

Fay wasn't willing to offer hints about what that "attention" would yield, but with a new Hyundai Sonata debuting in New York and increased production of the strong-selling Fusion both on the horizon, it's possible the Camry could be in a bad way if tweaks aren't made to keep it competitive.

We can think of some things that'd help the Camry - more luxury features and technology along with a more fashionable exterior, to name a few - but what do you want to see Toyota do different? What would Toyota need to do to the Camry to make you think about buying one? Let us know in Comments.

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    • 1 Second Ago
      Master Austin
      • 1 Year Ago
      Give a product that excels in most fronts, and people will spend more for it. Just like the article that stated the new Fusion avg transaction prices are thousands higher than a Camry. Camry rested on their laurels (as most of detroit did in the 90s) and brought a product out that is competitive with vehicles from 5-6 years ago. Same with their recent "newly redesigned" vehicles (where they stick a 28 year old transmission in like Corolla), or the barely touched Tundra as well. Alleged reliability can only take you so far when everything else about the vehicle is lack luster. This totally contradict stories from a year ago when this was brought up and Toyotas answer was "Well we aren't going to dump incentives to keep the crown", which is what they are doing, and dumping into fleet sales, and 0% APR financing. They are desperate at this point. BTW just years ago there was an article that stated from a Toyota official that they do not make money on the Camry, that they just want someone to have a good experience then upgrade to a more expensive Toyota, or Lexus after the fact.
        • 1 Year Ago
        @Master Austin
        Detroit only rested on car laurels. They were too busy building trucks and suvs, which in the long run, proved pretty beneficial considering gas prices and the economy tanking. They are the biggest moneymakers.
      Mike Hunt
      • 1 Year Ago
      Whoever wrote this MEANT to say the 2015 Camry. The 2014 model year is already out (and has been for months).... so with coming out in 2012 as new, the 2014 is actually the 3rd model year of this run so far. The 2015 was a scheduled refresh anyway - significant changes or not.
      • 1 Year Ago
      Well, It is very competitive in the market currently. I just went through this and my finalists were base Honda Accord, Toyota Camry, and Mazda 6. Respectfully Toyota Camry looks the most out dated and has the worst base package. (hub caps) no touch screen, no backup camera, and the tech goes on. The Winner was Honda Accord for 22K your base Honda accord comes with alloy wheels, nice design and tech all included. The Mazda while a beautiful car had a ride that was too rough, and the engine just sounds weird.. I will wait some years to see the reliability of these new Mazda 6s. It also seems like the Toyota interior has gone down in quality. the design is better but the plastics are terrible and make noise in a new vehicle already.. I can't image what kind of sounds you will here from this Toyota Camry 5 years down the line. Bottom line: The car is behind in times for the price ;)
      • 1 Year Ago
        • 1 Year Ago
        That might work in the short term, but the moment people start to realize that there are other alternatives out there that are just as good, and more attractive, that might start to change. The midsize sedan segment is as crowded as any other, so there really isn't much room for complacency. There was a time when the Big 3 thought they could simply get by on name recognition alone, and look how that unfolded.
          • 1 Year Ago
      • 1 Year Ago
      Toyota needs to improve the front offset crash results showing a concern for the passenger and the driver. I traded my 2012 Camry because of poor crash results. What di I buy ? A honda accord.2013.
      After living in the bay area, I can see why they sell so many, on any given weekend there are deals glore on this vehiclle to the tune of 5000 off sticker, they basicly give them away.
      Danny Vasquez
      • 1 Year Ago
      • 1 Year Ago
      If they're smart, Toyota will fix the **** suspension. Even on the LE going over bumps will jolt your spine and knock your fillings loose. God only knows why the hell they decided to stiffen up the suspension for the 2012 model year. My 2006 used to ride like a dream. Now.....waaayyy too much compression damping. Those dampers go into hydraulic lock over all sorts of road irregularities that we all drive over on a daily basis in the 3rd world country that is the USA. Also, that hard, cheap, ill-fitting plastic that makes up the dash center console needs to be yanked and replaced with something that doesn't creak and crack over every bump that the **** suspension can't soak up. Lastly, take the gloss of all those dash components that blind you with their reflection in the windshield!!! Man, I wish I had bought an Altima.
      • 1 Year Ago
      Bring over the Aurion!
        • 1 Year Ago
        Yes! The Aussies have a nicer looking Toyota!
      • 1 Year Ago
      About time ! I have been waiting for a all new camry. I hope it get the interior materials from the avalon with an all new edgy look. Knowing Toyota the engine might be a carry over with small upgrades (sadly) Toyota needs to bring a brand new engine to market its long over due.
      • 1 Year Ago
      Robert from an hour ago, loose weight, cars are not built around fat people but normal size ones!!!!!!!!!!!
      • 1 Year Ago
      Toyota has already announced Camry changes which start production next month. They're calling these models 2014.5s. Mainly infotainment changes AND higher (in some cases, much) prices.
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