Mitsubishi has lost money in its North America operations every year since 2007, but in an interview at this week's Tokyo Motor Show, company president Osamu Masuko said, "If things keep going well, it might be the case that we break even this year," Automotive News reports.

A little context: Last month Mitsubishi predicted that it would lower its operating loss in the region to 4-billion yen ($40.7 million) by March 31, the end of the fiscal year, well below the previous fiscal year's operating loss of more than five times that amount. Reflecting that, production at the Japanese automaker's sole North American factory in Normal, Illinois, has grown to 56,630 vehicles through October, compared to 27,339 through the same period last year.

The plant makes the Outlander Sport for the US and for export to markets such as Russia, the Middle East and Latin America. Interestingly, out of the 56,630 Outlander Sports built at the Illinois plant through October, only 20,150 were sold in the US.

Masuko says Mitsubishi has shrunk production capacity at the Illinois factory to 70,000 vehicles per year (plenty of capacity for last fiscal year), which is where it stands today. But he says production capacity could be raised to 100,000 per year if overseas demand is strong enough.

As for the US market, Masuko explains that he would like to see sales here increase from the expected 110,000 deliveries this fiscal year to 150,000 by the fiscal year ending March 31, 2017.


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  • 49 Comments
      Chayil
      • 1 Year Ago
      Mitsubishi is at a crossroads. They have proven that they can produce an epic car like the Evo. Then, they have proven that they can shoot themselves in the foot with their stupid designs and lack of models. I own an Evo X GSR, but would never ever consider buying any other Mitsubishi model. The company that gave us so many wonderfully technologically advanced vehicles has lost its way.
      al4gg10
      • 1 Year Ago
      Back in the early 90s my brother owned a Beautiful black Eclipse GSX (AWD). A fast, fun car that was technologically advanced at the time. Lasted till the timing belt broke at 55,000 miles on the highway. Oh well, the Mitsubishi President Masuko looks like he spent many nights awake with those blood shot eyes staring at the Bad Sales numbers wondering " How Do I Fix This Mess " ?
      • 1 Year Ago
      [blocked]
        Jazzor
        • 1 Year Ago
        At least they do recall their cars when needed... unlike the big players who are to this date recalling cars with issues from the 90s lol... AB has a list of those too, you can look it up ;)
      strykerzzzz
      • 1 Year Ago
      Good for Mitsubishi. I hope they stay alive here in the U.S. and continue providing American jobs. That's right - American jobs!!! Those American built Outlander Sport's have one of the highest reliability ratings of all vehicles in the December 2013 Consumer Reports magazine. Having Mitsubishi in the U.S. means more competition at the dealerships and of course - jobs for Americans!!!
      Sophia Eva
      • 1 Year Ago
      Mitsubishi still making cars? Lol. I hardly see these in the streets nowadays but when I do it's usually the older models.
      redssstew
      • 1 Year Ago
      Is it Weird that this news Shocked me? I thought Mitsubishi was circling the drain.
        Mike
        • 1 Year Ago
        @redssstew
        Not weird. The only opinions people usually read about Mitsubishi is that they're destined to fail. Any good news is usually met with massive skepticism. I'm just glad the company is doing better. I was always a fan of Mitsu. Really liked their Montero Sport from way back.
      Lastchance
      • 1 Year Ago
      Only way they can break even is if they sell there US assets and leave the market.
      banan
      • 1 Year Ago
      mitsu will be okay. they got nice cars out there. cant believe the outlander doesnt sell better.
      RGT881
      • 1 Year Ago
      I didn't see the word "even" at first when I read the headlight, so to me it sounded like, "Mitsubishi May Break Next Year".
      truckguy
      • 1 Year Ago
      I will never buy one they gave up the top US secrets many years ago.
        • 1 Year Ago
        @truckguy
        [blocked]
      Chris
      • 1 Year Ago
      The Lancer and the Outlander sport are the only two in there line up that can pl;ay in the market. Both of those probably need an update. The Galant which I\'m assuming has been canceled was old as dirt. Now it\'s possible to keep a chassis around for decades in the USA if you update the body every now and again. Look at GM with the Chevy. The Impala is just now getting a remake. It has been on a chassis that has been around since the early 1990s. .
      bK
      • 1 Year Ago
      The guy needs sleep. Mitsubishi isn't as devoted to cars as they used to be. you can tell that by looking at their tiny line up, here and in Japan.
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