Government agencies and private companies alike are trying to get the word out about the dangers of distracted driving. While many – including the recent mini-movie from Wernor Herzog – involve telling the tales of real lives affected by distracted driving, a recent film competition in Ireland gave us something that looks more like an available mission in Grand Theft Auto V.

According to Road Safety GB, the competition was put on by the Irish Road Safety Authority and an insurance company called Setanta, and the winning video, titled "Wheelman," was screened earlier this month at the Cork Film Festival. We don't want to spoil the action for you, but we will say that this submission succeeded in meeting the criteria of being creative without being preachy.

Scroll down for the complete animated video below.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 11 Comments
      Patrick
      • 1 Year Ago
      I don't know. The way some people react about their phone not working or failing it might possibly kill them to put it down. I guess the wake-up call has to come in the form of a cement truck =)
      justgoawaymad
      • 1 Year Ago
      HA HA HA why the hell did that make me laugh so hard?
      Cool Disco Dan
      • 1 Year Ago
      Oh man that was great.
      FRD
      • 1 Year Ago
      Pretty slick, I liked that one.
      wafflesnfalafel
      • 1 Year Ago
      Interesting - might get some younger folks to watch. I really am surprised how many younger driver try to juggle texting and driving. Just last week I was following a young lady in a last gen Jetta stuff it into the curb while trying to text and turn left across traffic - messed up both right wheels and broke some right front suspension parts....
        MotionDesigner
        • 1 Year Ago
        @wafflesnfalafel
        It's not just young drivers who text and drive. When I'm on the road and I'm stuck behind a vehicle driving erratically, MOST of the time as I pass the vehicle and look to see the driver it is an adult who is behind the wheel and looking down at his/her cellphone. I see all types of people texting and driving... young, old, white, black, hispanic, male, female, etc...
      Chris
      • 1 Year Ago
      if only game play had that good of graphics.
      James Scott
      • 1 Year Ago
      The problem with this PSA ending is he would have been in an accident regardless of his picking up the phone or not. Also, who was in the right? Who had the Green? Maybe the Cement truck was evil and he was out to t-bone the car too?
        STi Pilot
        • 1 Year Ago
        @James Scott
        Look at the video again. He ran a red light. Truck had green
      Gordon Chen
      • 1 Year Ago
      That was a good video. I think it'll be an effective way to deliver a serious message without being too cheesy like most PSAs.
      Andrew
      • 1 Year Ago
      No self-respecting professional driver would have a car like that with an automatic transmission. Not surprised he'd answer a phone/text while driving.