What we know as the Toyota Prius C here in North America goes by Toyota Aqua in Japan. And, just as it did in 2011, the automaker has taken advantage of its home Tokyo Motor Show to show off a few variations of products that the Aqua could spawn.

The most immediately appealing to our eyes is the red Aqua Air Concept seen up top. The pint-sized 2+2 droptop features some premium styling details despite its humble origins, like aluminum-finish mirror caps, LED lighting front and rear and some fetching alloy wheels.

Toyota Aqua G's ConceptToyota Aqua Cross ConceptToyota Aqua Premi Concept

The Aqua Cross Concept is another rather large departure from the standard hybrid hatchback, with some mild crossover attributes (didn't see that coming, did you?). Toyota designers have borrowed rather liberally from the Subaru XV Crosstrek playbook here, with black body cladding running along the bottom edge of the vehicle, a marginal increase in ride height and a dark-finish wheel set. The matching black-over-green mesh on the seats and dashboard is a nice, whimsical Japanese touch, too.

The last two version of the Aqua – Aqua G's Concept and Premi Aqua Concept ­– are the most staid of the bunch. The "Premi" part of that car's name refers to "premium," with the evidence apparently found in the Lexus-like front grille treatment and leather-clad interior. The G's Concept is the sporty member of the group (starting to sound like boy band, right?), with yet another grille, a slightly lowered look thanks to a new body kit, checkered flag decals on the rocker panels and spindly wheels.

Toyota has been slow to update its media website with official information about the Aqua concepts, but we promise to update the post with official images and press releases when we have them.


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  • 33 Comments
      BipDBo
      • 1 Year Ago
      I love the idea of a Prius C convertible. It just needs a usable rear bench. Perhaps rather than a fully retractable roof structure it would be better that have a slide back ragtop like the Fiat 500. That would be a much easier, and safer conversion. Plus, it's cool.
      bK
      • 1 Year Ago
      All those aqua would be perfect to fill the Scion line-up
      Butch Roberts
      • 1 Year Ago
      Bring on the Prius c Cross. Yep, I said it! On the other hand, would be super nice if Toyota just offered us the TRD bits and pieces that you can get for the Prius c (Aqua) in Japan. Great looking aero body kits and wheels that we don't have access to in the U.S. That's a real a shame and Prius c needs this stuff badly over here!! The Gs concept is interesting, especially inside the cabin, but I hope that the wind catcher front end gets some massaging. Would hate to try to drive a Prius c with that nose into a strong wind. Aero is good.
      EZEE
      • 1 Year Ago
      Price it under $25K and I would get one tomorrow.
      • 1 Year Ago
      [blocked]
        EXP Jawa
        • 1 Year Ago
        Consider this - this is "live" reporting from an auto show. Auto shows typically open for the press over a period of several days prior to opening for the public. It might take an individual more than one day to go through the show floor and see, photo, and report on everything there, and different individuals might not do it in the same order. So, why it is an issue at all - much less a big deal - that they didn't have this posted yesterday? It's not like they sat on it an actual long period of time. Again, if you aren't happy with how the information is presented to you, why do you come here to read it? Resorting to calling names like a first grader to complain about a perceived issue that you could easily remove yourself from is very childish indeed.
        RetrogradE
        • 1 Year Ago
        Don't like it? Go somewhere else. Personally, I don't read any Tesla or Musk related articles here on AB anymore because it's BS. So, you always have a choice.
          • 1 Year Ago
          @RetrogradE
          [blocked]
      RetrogradE
      • 1 Year Ago
      This is like putting a miniskirt on a fat girl.
        • 1 Year Ago
        @RetrogradE
        [blocked]
      Ducman69
      • 1 Year Ago
      I like the convertible! Should reduce smug emissions by 30% or more, as it kinda looks like a regular car.
      Storm Invictus
      • 1 Year Ago
      I was secretly hoping beyond hope that there would be an urban youth inspired model named the 'Teen Hungerforce', but, alas, Toyota doesn't have a sense of humor.
      robertlyt
      • 1 Year Ago
      Very Renault Wind in appearance.
      • 1 Year Ago
      [blocked]
        GR
        • 1 Year Ago
        "I'm a barbie girl, in a barbie world! Wrapped in plastic, it's fantastic!" Yes, but thank Europe for that one.
          • 1 Year Ago
          @GR
          [blocked]
      ScottT
      • 1 Year Ago
      Wouldn't a convertible put a large dent in the highway fuel economy? Seems like it kind of defeats the purpose of the car. I seriously doubt they would ever come out with a drop top.
        Seal Rchin
        • 1 Year Ago
        @ScottT
        It would reduce it, but you still getting the city. If you live in a large city like LA or NYC you do most of the driving in city.
          ScottT
          • 1 Year Ago
          @Seal Rchin
          FWIW, I think most people who live in NYC do most of their driving outside the city. I live in Philadelphia which has far worse public transit than NYC and I know most of my driving is outside the city. LA is probably a different story though.
          Rob Mahrt
          • 1 Year Ago
          @Seal Rchin
          There are cars everywhere because 10 of the top 11 cities ranked by population density are all on the NYC region. The average car owner in NYC, however, most likely does a majority of their driving outside of the city itself (as far as total miles driven). Forexample, I live in DC. If I ever drive anywhere, yes the streets are filled with people, but it is mostly people driving 5 or 10 miles. You never drive more than that unless you are on the highway getting out of town or going out to the burbs (also via highway).
          Cayman
          • 1 Year Ago
          @Seal Rchin
          Well, yeah there are cars everywhere, but many most are probably a combination of taxis, buses and cars for people driving into the city. Few people who live in the city drive to destinations in the city, it just doesn't make sense to. You need to find parking to where you are going or get a garage and then you have to find parking when you return. You also need to deal with traffic. Most people just take the subway, bus, taxis or walk.
      Mudotaku
      • 1 Year Ago
      it kinda looks like the Peugeot 208 CC
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