It wasn't so long ago that Honda was known for its sporty two-door models, with models ranging from the Civic del Sol to the Prelude and from the Acura Integra and RSX to the Honda S2000. But look at its range today and all you'll see are the Civic and Accord coupes. Honda has essentially let competitors like the Scion FR-S/Subaru BRZ and Nissan 370Z take the place it once claimed as its own. But if you were hoping Honda would fight back with a new coupe or convertible of its own, we're afraid you're going to have to downgrade those hopes to pipe dreams.

Tetsuo IwamuraWhile in Japan ahead of the Tokyo Motor Show, Autoblog had a chance to sit down with American Honda CEO Tetsuo Iwamura (pictured at right). When we asked about the potential for a new sports coupe or convertible in the Honda or Acura lineup, he pointed to the current Civic and Accord coupes – not to mention the upcoming new NSX – but said that Honda has no replacement for any of the aforementioned models (or a rival for the FR-S or 370Z) in the pipeline, saying only that the company is monitoring potential demand.

What Iwamura-san did note was that he's a personal fan of the new S660 roadster (pictured above) set to be unveiled tomorrow, and he is pushing (or at least hoping) that it will come to North America. Given that he's head of both Honda's American office and its global automobile operations, one might think that the only person he would have to persuade is himself (well... himself, and potential buyers), but the sporty droptop looks to be about kei-sized, which sadly suggests that it may be too small for American tastes and perhaps not designed with US crash-test standards in mind anyway.


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  • 157 Comments
      Frisky_Dingo
      • 1 Year Ago
      Is anyone surprised by this??? Honda is more boring Toyota these days.
      Rich M.
      • 1 Year Ago
      ok... then build the S660 concept and make sure its mid-engine with the new 1.6L turbo with about 220hp. keep the weight at 2200lbs and you can have the NSX on the higher side of the price spectrum and the S660 the affordable side. they are returning to F1 in 2015 and they need something sporty in the showroom and the civic si and accord coupe doesn't count.
      GR
      • 1 Year Ago
      Honda is the new Toyota. They are now complacent with making appliances for the masses. The new S660 is a kei sports car that will probably never leave Japan. It's not for North America for certain and I don't think many Americans will care for the specs: 660cc turbo engine mated to a CVT. Yeah.... With rivals like Mazda and Subaru actually trying to build exciting cars around the same price range, not sure why car enthusiasts would seek a Honda.
        npier598
        • 1 Year Ago
        @GR
        Honda has its issues... but its a far cry from the mess that is Toyota.
          GR
          • 1 Year Ago
          @npier598
          Toyota has issues with recalls and crash tests, but their line-up isn't necessarily as boring as Honda. With cars like the GT-86 and their venerable trucks like the Land Cruiser, Tacoma, etc., they still have an admirable line-up compared to Honda. Lexus doesn't exactly suck either. Honda has uninspiring models across the board and Acura is slipping to their rivals which have much better reputations. Saddest thing is that Honda is almost blatantly saying, "We don't care."
          • 1 Year Ago
          @npier598
          [blocked]
          • 1 Year Ago
          @npier598
          [blocked]
        • 1 Year Ago
        @GR
        [blocked]
      Jimmy
      • 1 Year Ago
      **** YOU HONDA
      Fazzster
      • 1 Year Ago
      Looks like mediocrity continues to win out at Honda.
      libertedelacroix
      • 1 Year Ago
      Wow. The company that made some of the best (affordable) sports cars is now the new Toyota. Sad.
        Indubitably
        • 1 Year Ago
        @libertedelacroix
        Wrong, and wrong. Toyota used to make affordable sports cars as well in the 90s. Also, Toyota is back on track so you really cant compare Honda to them. I'd say compare them to Buick but even buick offers turbos and 6 spd manuals haha.
      Christopher
      • 1 Year Ago
      What these CEOs and bean counters dont realize, and never will, is that having sports cars in your lineup has a trickle-down effect on the rest of your lineup. Sure 50% of people dont give a damn about buying an appliance (civic, corolla...) but the other 50% at least want to buy a vehicle from a company with at least some passion that shows in their products. I wouldnt buy a guitar from a company with no passion in music. Automobiles should be no different.
        Seal Rchin
        • 1 Year Ago
        @Christopher
        Well until Toyota offers no sports cars as a brand, how do you explain their sales. That kind of proves "but the other 50% at least want to buy a vehicle from a company with at least some passion that shows in their products."---------------To be wrong.
          rsxvue
          • 1 Year Ago
          @Seal Rchin
          Let's not forget that Toyota has a heritage of sports cars such as the supra, celiac, and MR2 that are still in the minds of enthusiasts/car buyers today. What happens to toyota when a new generation comes around and don't know anything about toyota? Suddenly Toyota is just like any other brand and they become what the big 3 were in the 90's and 00's -- companies that live on their laurels until people realize their products are uninspiring.
          Seal Rchin
          • 1 Year Ago
          @Seal Rchin
          Disregard the word, until.....i wanted to say until now Toyota did not offer a fun car, now they have FRS...which is a Scion, not even a Toyota. Dude, stop it, no one cares about sports cars, manual trannys and whatever else you are crying about. I am willing to bet you yourself own a Camry...............but come here and complain because you can not buy a car you were never planning on buying.
          Seal Rchin
          • 1 Year Ago
          @Seal Rchin
          @ Jack, not the point. Until that car came out Toyota had no "fun" cars at all and yet people were buying Toyotas without any problems. People who buy cars do not buy based on what company offers if they are not planning to buy that car. Like i said above, no one ever walked into a dealership to buy a Chevy Sonic or Chevy Aveo simply because Chevy also sells a Corvette. Sports cars are a niche market, almost no one makes money on them because almost no one buys them. Heck even Mustang sells mostly with a V6.
          Christopher
          • 1 Year Ago
          @Seal Rchin
          I own and daily drive an S2000 jackass. It's just sad to see a company which I am passionate about loose their love for automobiles. Also, has anyone noticed that with the GT86, Toyota's lineup is getting more interesting. Look at the Avalon.
          Christopher
          • 1 Year Ago
          @Seal Rchin
          So maybe it's more like 80/20. 20% is still a lot of people and $$$. Same point applies. It's a coincidence that when a company drops sports cars (or sporty aspects in standard cars) form their lineup their quality goes to garbage. GM, Ford, Honda, Toyota all follow that trend.
        DRAGON
        • 1 Year Ago
        @Christopher
        Good point
        • 1 Year Ago
        @Christopher
        [blocked]
      Radioactive Flea
      • 1 Year Ago
      Honda cannot make sports cars. They are powering the wrong wheels, with the wrong type of engines. For them to make a proper sports car it would require a major investment in RWD platforms and torque producing engines, which goes against everything Honda is. They would never recuperate the R&D costs because the car would be 50k, and not enough people would buy it. The days of the affordable sport car are over.
        bonehead
        • 1 Year Ago
        @Radioactive Flea
        This is not entirely correct and Honda can be smarter with their decisions. Their accord V6 engine is just fine for powering a light sports car. And if it is mounted mid engine, then they can use the transverse mounting like it has in the accord with the 6speed manual designed for transverse mount like they have in the accord 4-cylinder. They could easily do this without as large an investment as a new S2000 would be. Think of it as a modern day Fiero or MR2. Its completely do-able with that approach
        hiepkyqua
        • 1 Year Ago
        @Radioactive Flea
        I've driven some excellent sports cars like the M3, Noble M600, NSX, Nissan GTR, and I don't think that Honda powering the wrong wheels in their sports cars. The Integra GS-R as I remember it is a spectacular FWD sports car. The ITR, which I never got to drive likely is even better. RWD is better, but most people wouldn't even be able to handle the old Teg at it's limit. Before that point, it's already a fun sporty car to drive.
          • 1 Year Ago
          @hiepkyqua
          [blocked]
        IBx27
        • 1 Year Ago
        @Radioactive Flea
        Sounds like someone's never driven one.
      EvilTollMan
      • 1 Year Ago
      Honda, you suck!
        • 1 Year Ago
        @EvilTollMan
        [blocked]
      flammablewater
      • 1 Year Ago
      And Honda shouldn't expect anyone who enjoys driving to buy their cars, but they seem to be OK with that.
      FuelToTheFire
      • 1 Year Ago
      All you armchair enthusiasts are in desperate need of a big and a BJ. Honda is a constipation, and constipation need to make money. It's utterly pointless making a new sports car. There's NO business case for it. If you so badly want an S2k or NSX, go ahead and buy a used one. NO ONE will buy something like that nowadays. What is the point of building cars nobody will buy? Look at what happened to Mercury, Suzuki, and Fisker. Hondas follow the Rolls Royce mentality of"our cars already are good performers, so let's not waste time making dedicated performance models". Look at their current lineup: it is obvious that most of their lineup is already sporty. Every Honda product, from the lowly Fit to the high-class RLX, is the best or one of the best performers in its respective class.
        Jaybird248
        • 1 Year Ago
        @FuelToTheFire
        Fuel, as owner of a "lowly Fit", I can assure you that it's anything but a performer. In fact, though I love the car, I've had my hands full beating mail trucks from stoplights. Now if Honda built this little honey, with let's say a 1.2 four with or without turbo, and put a beam in its nose to keep NHTSA happy, they'd sell a zillion of them. Although I do wonder how the top works when it rains. C'mon, Tetsuo, life isn't all numbers. Let's have some fun!
        • 1 Year Ago
        @FuelToTheFire
        [blocked]
        NightFlight
        • 1 Year Ago
        @FuelToTheFire
        What happened to your precious Hummer brand? None of your comments make any sense. Many brands followed your mentalities of "our cars already are good performers, so let's not waste time making dedicated performance models" and see where they are now. Dead. Resting on your laurels is bad.
        wem1000
        • 1 Year Ago
        @FuelToTheFire
        Give me one example of a Honda that is the best performer in its respective class and I'll give you a key to the front door of the White House. Hint: it's not gonna happen.
          NightFlight
          • 1 Year Ago
          @wem1000
          I can easily give you a few! The RLX! ...... no, wait a second. The Civic!!! ..... jeez, give me a minute. Definitely the CR-Z then! ....nope, give me one more chance. ILX? .... not so much. OH! The Ridgeline! I give up. Honda isn't class leading in any way, shape, or form.
        dude
        • 1 Year Ago
        @FuelToTheFire
        true, it is a Business after all so they will do whats best. Besides with the economy i doubt middle class families and recent grads are in the market for a new sports car
      Phontsolo
      • 1 Year Ago
      "company is monitoring potential demand".... Really Honda? You don't see the demand?!! This is the state of Honda. Sad.
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