It's an envious position to be in, not wanting a normal Audi A8 but not wanting to make the statement that comes with a Bentley or a Rolls-Royce. What's an oligarch to do? Well, if you have the funds, consider the A8 Audi Exclusive Concept (yes, that's the actual name), a modified A8L W12 that's limited to just 50 units and features a significantly upgraded interior. Think of it as a followup to the A8 Exclusive Concept, shown at Frankfurt in 2011.

Aniline leather from Italian furniture manufacturer Poltrona Frau is fitted over the seats, while diamond stiching accentuates the Agatha Cognac color. Granite Gray piping and stitching on the seats provides some contrast – not just with the leather but the natural, olive ash inlays on the dash. Granite Gray Nappa leather lines the instrument panel and steering wheel while a white Alcantara headliner sets off the whole package. Not that it's a shock, but this looks like a really nice place to spend some time.

It's unclear how much the exclusive concept treatment adds on to the already lofty $135,900 starting price of a US-spec A8L W12, or if the special interior treatment will even be available in the North America. Production is set to kick off next March. Scroll down for the full statement from Audi.
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The A8 Audi exclusive concept
Small-series production of A8 L W12 with exclusive interior
Leather from Italian designer furniture maker Poltrona Frau


Audi is introducing an exclusive special edition of its flagship. The A8 Audi exclusive concept with W12 engine (500 hp/368 kW) will be built at the quattro GmbH facility in Neckarsulm. The small-series production model, which is scheduled to begin rolling off the assembly line in March 2014, is strictly limited to 50 units.

Even the standard version of Audi's flagship model, the A8, impresses with its uncompromisingly high standard of workmanship. In the cabin, its craftsmanship character can be experienced with all five senses. The brand is now taking this a step further with the A8 Audi exclusive concept, which features the W12 engine and is thus only available in the long body version.

The A8 Audi exclusive concept boasts a particularly elegant interior. Audi uses aniline leather in the color Agatha cognac. Sourced from the tradition-laden Italian designer furniture maker Poltrona Frau, this leather is particularly soft and natural looking. The center sections of the seats feature diamond quilting. The inlays are made of fine grain olive ash natural silver brown. Its gray-brown shade harmonizes with the granite gray piping, stitching and central pleat of the seats. The shade granite gray is also found on the steering wheel, the door top shoulders and the upper section of the instrument panel, which is covered with fine Nappa leather. The headlining is in snow white Alcantara, the rear shelf is covered with cognac brown Alcantara and the carpeting is jet gray.

The A8 Audi exclusive concept will be built in a limited production run of just 50 units. Each vehicle will have a special logo on the door sill trims.


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    • 1 Second Ago
  • 15 Comments
      Patrick
      • 1 Year Ago
      Can the Audi interior department make me a recliner?
      Winnie Jenkems
      • 1 Year Ago
      This is how you do an interior. Very well done, Audi. Love the diamond stitched brown leather and the color combination. A black headliner would complete the look, imo.
      BK
      • 1 Year Ago
      As much as I liked my '07 A8 with light brown Lester and black dash/ carpet and matching light brown headliner, it was a little dark. On my '11, I have a light beige leather and carpet with the optional light alcantara headliner. This combo, along with the rear sunroof (not available on my previous A8) really brightens the interior. Will see if I regret the decisions, as I have two young children, who are rough on interiors.
      manure
      • 1 Year Ago
      I think what you meant was 'enviable.'
      Devin Baker
      • 1 Year Ago
      ONE picture....?
        cartonlool
        • 1 Year Ago
        @Devin Baker
        With such a well written, adjective Laden article who needs pictures?
      RS
      • 1 Year Ago
      'Master P your pimp mobile awaits!'
        Spartan
        • 1 Year Ago
        @RS
        1997 is calling, RS. I think you should answer the phone.
      Technoir
      • 1 Year Ago
      Please tell me the diamond patterns are not coming back
      robert
      • 1 Year Ago
      I don't like the break at the window line, a darker headliner would look better.
        ferps
        • 1 Year Ago
        @robert
        What's funny is that Audi offers a black headliner for free on most of their models. I would have expected a leather or at least alcantara for the headliner in an Audi Exclusive car - the alcantara headliner is optional on the A8 even without exclusive.
          robert
          • 1 Year Ago
          @ferps
          The press release said it is snow white alcantara . I like most of it ,except the light headliner and the choice of wood.
      Mr. BaderĀ®
      • 1 Year Ago
      For my taste the best interior in the market these days 1- Audi 2- Cadillac
      • 1 Year Ago
      [blocked]
      Nick Zanikos
      • 1 Year Ago
      All A8Ls should have this interior, especially at the price we pay in Australia.
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