It must be fun working in the marketing department of Volvo Trucks these days. It seems any crazy thought conjured around a conference room table can be turned into a stunt using tightrope walkers, bull runners or hamsters. Risking the life of their own president is even within the bounds of reason. And it's working: the videos for these stunts have made Volvo Trucks a channel worth subscribing to on YouTube, with millions of people having clicked on them so far.
Their latest stunt, previewed earlier this week, involves actor and martial arts experts Jean-Claude Van Damme, well known for the butt-kicking he did on the big screen during the '80s and '90s. His signature move was the splits, which Volvo Trucks tapped into for this demonstration of how directionally stable its Volvo Dynamic Steering is.
The concept is simple: JCVD stands atop the side mirrors of two Volvo Trucks while they're moving backwards in parallel. The trucks begin to steer away from each other, thus resulting in the name of this spectacle: Epic Splits. The soundtrack is a nice touch, too. Scroll down to watch for yourself.
Jean-Claude Van Damme and Volvo Trucks Perform World-First Stunt
[14-Nov-2013] As one of Hollywood's most famous action stars, Jean-Claude Van Damme has had to perform countless daring stunts, but in Volvo Trucks' latest film 'The Epic Split', he carries out one of his most spectacular yet.
Standing between two moving Volvo FM trucks with a foot on each side mirror, Jean-Claude Van Damme performs one of his world-famous splits as the two trucks drive in reverse. He calmly holds his position for the entire length of the drive.
The film aims to demonstrate the unique stability of Volvo Dynamic Steering.