The more a car costs, the less frequently it's replaced – usually. Take, for example, the Bugatti Veyron. It's one of the most expensive cars on the market, and it's been there for eight years now. Eleven years passed in between the launch of the Ferrari Enzo and that of its successor LaFerrari. Now comes word that the Rolls-Royce Phantom could stick around essentially unchanged until the year 2020.

The report comes from LeftLaneNews, which cites Rolls-Royce communications chief Richard Carter in stating that the Phantom isn't going anywhere fast - despite its massive 6.75-liter V12 engine. The Phantom is the car that essentially relaunched the brand under BMW ownership way back in 2003. It has since spawned long-wheelbase, coupe and convertible models, and underwent a few minor upgrades in 2009. It may yet get another series of enhancements before it's replaced entirely, but don't expect anything drastic within the next half-dozen years or so.

For what it's worth, Rolls-Royce has other things to focus on, and we don't just mean an endless parade of special editions and one-offs for emerging luxury markets in Asia. After launching the Ghost, the company followed up with the Wraith coupe and is said to have a convertible version in the works. An SUV is reportedly under consideration, as is a sixteen-cylinder roadster. But that's not even why the Goodwood-based automaker is stretching out the Phantom's lifecycle like it did its wheelbase: the average Phantom buyer pays a good half million for their new ride, and they wouldn't be too happy to see it replaced quite so soon.


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  • 15 Comments
      JeremyW
      • 1 Year Ago
      Rolls Royce does not operate in the same world as other car companies. Such is their history of very long production runs that if the Phantom is replaced in 2020, it will not be their longest-running model. The Corniche I–V was in production for 25 years (1971–96); the Phantom VI 23 years (1968–91); the Silver Spirit 18 years (1980–98) and the Silver Shadow 15 years (1965–80).
      Brent Worrell
      • 1 Year Ago
      Exotic car customers don't think the same way normal folks do. If the phantom was updated every 4 years like a normal car , the clients might think something is wrong with the car. I've worked for an exotic car dealer for an extended period of time. These folks are well informed on the cars they drive and a long production run means a solid car that they can buy every couple years.
        fpb300
        • 1 Year Ago
        @Brent Worrell
        I beg to disagree. It is a question of taste.
      mechatricity
      • 1 Year Ago
      Imagine the CAFE fines BMWAG would be paying on the Phantom in 2020 :P
        ferps
        • 1 Year Ago
        @mechatricity
        Rolls would never be able to survive on their own. As part of BMW, this makes up like 0.01% of the cars they sell. Easy enough to balance out with sales of cars like the Mini and the i3.
      Winnie Jenkems
      • 1 Year Ago
      Totally fine with me. It's a shame there aren't more cars on the road with the type of presence of the Rolls Royce.
      manure
      • 1 Year Ago
      The F-150s in one midwest county have far more environmental impact than all Phantoms ever built. So it's silly to worry about that for a car like this.
      Rollk
      • 1 Year Ago
      "...and they wouldn't be too happy to see it replaced quite so soon." Volvo XC90 owners feel the same way too.
      NY EVO X MR GUY
      • 1 Year Ago
      Its a classic. There is no car like it in the world. Maybach failed against it and the Mulsanne is not even in the sameleague. The phantom is a sstatement. If not THE STATEMENT.
      thedriveatfive
      • 1 Year Ago
      Is anyone else reminded of a coffin? Maybe its those slab sides...
      RLC
      • 1 Year Ago
      I consider it a study in vulgarity - a clumsily-rendered, graceless, oversized clown car with an awkward profile, without a trace of the dignity of its predecessors. But to each his own...
      fpb300
      • 1 Year Ago
      The Phantom looks more like an SUV with a trunk. It is too tall.
      patrick.mcgoohan
      • 1 Year Ago
      I am totally fine with this. It is a great looking car (though I do miss the round headlights)
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