What's the worst part about riding a bicycle? It's definitely not the fuel savings, we hope it's not the extra exercise, and, for some brave riders, it's not the ability to slot through gridlocked traffic. We're going to go out on a limb and say that donning a helmet for the ride is one of the worst aspects of cycling; people just don't like to do it. And despite bicycles predating cars by more than a half a century, there still isn't a good solution for head protection that avoids dreaded helmet hair. Seventeen-year-old riders will probably chuck their helmets to ride in style as soon as they turn legal.

That's where the Hövding helmet comes in. Two Swedish women came up with the idea of an invisible helmet in grad school that won't mess up your hair, and it's finally ready to hit the streets (literally!). We won't give away how the helmet works - we'll leave that up to the video below - but we will say it shares some similarities with motorcycle racing safety technology that's starting to make its way into street gear. Do we see a trend forming?

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    • 1 Second Ago
      • 1 Year Ago
      This could replace umbrellas too. I will wear one everywhere. When it rains I'll throw myself at the ground, deploying it, and then continue on my way.
      • 1 Year Ago
      Cool idea. Just I dunno. As many below me have stated, false deployment may seem to be a huge issue with this device. And after deployment, is this helmet reusable. Before watching this video I was sort of expecting an actual "invisible" helmet. Something defying physics. But nonetheless, this is pretty cool. And the fact that women are the creators makes it even better.
      • 1 Year Ago
      I can really appreciate their innovation but wearing a helmet is no big deal really. Not sure why people have so many issues with it.
      SLO Rider
      • 1 Year Ago
      I parked on the other side of the street so my car is invisible.
      • 1 Year Ago
      I think I'll stick to helmets that don't rely on sensors to operate in an emergency. Thanks... :-\
      • 1 Year Ago
      Great idea Execution yet to be independently tested Price (€399 ~ $550) a significant barrier
        • 1 Year Ago
        generally 399€ is more like 399$...unfortunately (for us europeans)
      car czar
      • 1 Year Ago
      Um my helmet is comfortable it breaths well and I don't play in traffic on my bike no need for this. Cool idea though
      • 1 Year Ago
      How about an invisible seat belt that straps you in during a crash?
      Kurt Burgess
      • 1 Year Ago
      The car is so yesterday?! Uhh...the bicycle has been around a lot longer. Helmets are is light and comfortable. And their design has vastly changed, even in the past 15 years.
      Neoracer Fotographee
      Frontal impact=Screwed. LEL FAIL
        • 1 Year Ago
        @Neoracer Fotographee
        most impacts are rear impacts though. Frontal rarely kills people. People put their hands out, break their noses or chins etc. I'm curious how this would work. I think it could be great for skiing although how many times will it pop out if you keep falling? Is it a once and done thing? If so, a $50 ski helmet would be infinitely more useful and cheaper.
      • 1 Year Ago
      It's a good idea, but I don't see kids worrying about looking cool thinking this is better then a helmet. They need to get the thickness cut, at least, in half and the price down in the $100 range to have any success, at least in this country.
      • 1 Year Ago
      i was really hoping her mass of hair was actually a helmet. or rather a helmet disgusied to look like some kind of hairdo. helmet hair, it\'ll save your cranium.
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