What's the worst part about riding a bicycle? It's definitely not the fuel savings, we hope it's not the extra exercise, and, for some brave riders, it's not the ability to slot through gridlocked traffic. We're going to go out on a limb and say that donning a helmet for the ride is one of the worst aspects of cycling; people just don't like to do it. And despite bicycles predating cars by more than a half a century, there still isn't a good solution for head protection that avoids dreaded helmet hair. Seventeen-year-old riders will probably chuck their helmets to ride in style as soon as they turn legal.

That's where the Hövding helmet comes in. Two Swedish women came up with the idea of an invisible helmet in grad school that won't mess up your hair, and it's finally ready to hit the streets (literally!). We won't give away how the helmet works - we'll leave that up to the video below - but we will say it shares some similarities with motorcycle racing safety technology that's starting to make its way into street gear. Do we see a trend forming?


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 56 Comments
      Paco
      • 1 Year Ago
      This could replace umbrellas too. I will wear one everywhere. When it rains I'll throw myself at the ground, deploying it, and then continue on my way.
      Ricky
      • 1 Year Ago
      Cool idea. Just I dunno. As many below me have stated, false deployment may seem to be a huge issue with this device. And after deployment, is this helmet reusable. Before watching this video I was sort of expecting an actual "invisible" helmet. Something defying physics. But nonetheless, this is pretty cool. And the fact that women are the creators makes it even better.
      MikeInNC
      • 1 Year Ago
      I can really appreciate their innovation but wearing a helmet is no big deal really. Not sure why people have so many issues with it.
      SLO Rider
      • 1 Year Ago
      I parked on the other side of the street so my car is invisible.
      Bernard
      • 1 Year Ago
      I think I'll stick to helmets that don't rely on sensors to operate in an emergency. Thanks... :-\
      Peter
      • 1 Year Ago
      Great idea Execution yet to be independently tested Price (€399 ~ $550) a significant barrier
        Lachmund
        • 1 Year Ago
        @Peter
        generally 399€ is more like 399$...unfortunately (for us europeans)
      Kurt Burgess
      • 1 Year Ago
      The car is so yesterday?! Uhh...the bicycle has been around a lot longer. Helmets are is light and comfortable. And their design has vastly changed, even in the past 15 years.
      BillyM67
      • 1 Year Ago
      It's a good idea, but I don't see kids worrying about looking cool thinking this is better then a helmet. They need to get the thickness cut, at least, in half and the price down in the $100 range to have any success, at least in this country.
      car czar
      • 1 Year Ago
      Um my helmet is comfortable it breaths well and I don't play in traffic on my bike no need for this. Cool idea though
      Fonin
      • 1 Year Ago
      i was really hoping her mass of hair was actually a helmet. or rather a helmet disgusied to look like some kind of hairdo. helmet hair, it\'ll save your cranium.
      icemilkcoffee
      • 1 Year Ago
      Definitely the technology of the future. There is a company making airbag vests and jackets for motorcyclists too. It is called Hit-Air if I recall.
      Joeviocoe
      • 1 Year Ago
      Once again... heavy forbid if the U.S. market is not the center of the Universe. People complaining about it being hot and uncomfortable to wear around the neck. Isn't this designed in Scandanavia? For mostly the European market? Where bicycles ARE a preferred mode of transportation over cars? I love it when the Autoblog crowd gets all US-centric, dismissal and judgemental.
    • Load More Comments