Brammo CEO Craig Bramscher is looking to take a few plays from the Tesla Motors playbook by using its electric-vehicle wizardry to go public, and even plans to go after the same investment bankers that helped the California automaker with its IPO three years ago.

The company founder, speaking at the Portland Business Journal Power Breakfast, said he hopes to take the Oregon-based company public by mid-2015, Sustainable Business Oregon reports. He added that he'd like to raise about $150 million in private funds (or about eight times what it's raised so far) before the IPO, then another $150 million with the offering.

The funds would be used to expand production of its electric motorcycle business, but Bramscher also has another project in mind – an electric sports car. The company has a prototype sitting in storage that is said to be about 85 percent complete.

Brammo first announced its Empulse electric motorcycle in July 2010 and began delivering bikes to the public late last year. The Empulse R can top 100 miles per hour and has a single-charge city-range of 121 miles. The company also suffered a bit of a setback this past summer when a fire at its facility in Ashland, Oregon, caused more than $200,000 worth of damage. It has since moved its operations to the town of Talent, where it inhabits a 100,000 square foot former Wal-Mart.


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    • 1 Second Ago
  • 9 Comments
      Marcopolo
      • 1 Year Ago
      Craig Bramscher is a true EV pioneer, and deserves respect, both for his vision, and his business ability. Brammo's IPO may not be a spectacular as Tesla, but will attract solid corporate and institutional investors, such as Polaris Industries. It should be an excellent investment opportunity for EV enthusiasts.
      BipDBo
      • 1 Year Ago
      Years ago, Brammo started developing a US built V12 sportscar, the "Rogue GT" with insane power to weight ratio. The engine they build was well ahead of its time, producing 1100 bhp while normally aspirated and up to 1600 bhp with turbos. The transmission was also well ahead of its time, custom 6 speed in an unusual transverse arrangement that could handle the insane torque while being uncommonly compact and lightweight. At the same time, they had a team working on this batsh**t crazy idea of an electric motorcycle. The electric motorcycle project unexpectedly won out and the supercar project was abandoned. Perhaps they saw that the supercar market was flooded with small companies working on razor thin profits or failing under loss. Electric motorcycles that weren't slow and boring was something new and unique. It's too bad that Brammo spent so much of their effort on the V12 drivetrain, now that they seem to be pulling off the Rogue GT plans off of the shelf and dusting them off.
        BipDBo
        • 1 Year Ago
        @BipDBo
        Apparently, Brammo burned a lot of money developing the Rogue GT. They also burned up some cash developing an impressive electric Atom which never made it to production. With the EV Atom project, though, they probably learned some thing that were applied to the bikes. I don't know if this new sportscar will be more like the Rogue GT or the Atom. They got some money back on the GT project, however, after they abandoned it by selling the Rogue naming rights to Nissan. http://jalopnik.com/5304845/from-super-car-to-cuv-how-the-nissan-rogue-got-its-name
      Spec
      • 1 Year Ago
      A car? I don't think they have the money for that.
      RC
      • 1 Year Ago
      They could make a bigger impact in a less explored market.
      RoyEMunson
      • 1 Year Ago
      For an IPO of this sort they arent asking for much at all. Not even attempting to pursue a DOE loan? Impressive.
      RC
      • 1 Year Ago
      Why not look at the electrification of other types of vehicles like boats instead?
        Letstakeawalk
        • 1 Year Ago
        @RC
        Why not expand into autos?
          Brian P
          • 1 Year Ago
          @Letstakeawalk
          Very, very much more expensive to make a car than a motorcycle, particularly if the production volume is likely to be low. Many more regulatory hurdles to overcome.