Hyundai brought a pair of very yellow Velosters to this year's SEMA Show. The first is the car you see above - the Veloster Hylighter. Built in a partnership with aftermarket accessory supplier EGR Group, it's based on a Veloster Turbo, but has been extensively modified for its trip to Vegas.

The paint, a custom color called Yellowcake, a type of uranium powder used to prepare fuel for nuclear reactors, certainly catches the eye. And if for some reason it doesn't, black graphics and a LED light bar on the roof most certainly will. An EGR widebody kit has been fitted for an even bigger visual impact, while the DPE three-piece wheels add some flair. The cabin sports a pair of Takata racing seats and harnesses, as well as a roll cage from Creations n' Chrome.

The engine is an uprated version of the turbocharged, 1.6-liter engine found in the standard Veloster Turbo, but it's been fitted with an AEM intake and a MagnaFlow exhaust, for a bit of extra oomph. A coil-over suspension from ARK, an AEM strut-tower bar and Toyo Proxes R888 tires afford a bit more handling potential for the VT, while a Brembo brake package can bring things to a rapid halt.

The other Veloster Turbo is from Fox Marketing Cars, and it's decidedly more sporting than the Hylighter. With 370 horsepower coming thanks to a new BorgWarner turbo, an 845 Motorsports tubular manifold, a front-mount intercooler, an AEM water/methanol injection system and an ECU reflash, the 1.6-liter in the Fox car is considerably more potent. An ARK Performance 2.5-inch exhaust adds some character to the Veloster's engine note, while a Nitrous Express system can deliver even more power when needed. An ARK coilover system allows 35-way adjustment, allowing the Fox Veloster Turbo to be set up for a multitude of surfaces.

Like the Hylighter, Takata racing seats and harnesses are featured in the car's cabin. The exterior items are a bit more conservative on this car, consisting of fog lights liberated from a Genesis Coupe, smoked head and taillights and the black and aqua BASF paints.

We have live images of both cars, with the Hylighter up top and the Fox Marketing Cars if you scroll down. We've also included a press release from Hyundai that goes into detail about each vehicle.
Show full PR text
HYUNDAI TEAMS WITH EGR GROUP TO BUILD "YELLOWCAKE" NIGHT RACER VELOSTER TURBO FOR SEMA SHOW

COSTA MESA, Calif., Sept. 30, 2013 – EGR Group, a leading OEM and aftermarket accessory supplier for nearly four decades, is developing a custom EGR Night Racer concept based on the Hyundai Veloster Turbo that is guaranteed to turn heads. The racecar, designed specifically for time attack races at night racing circuits, will be showcased at the 2013 SEMA show in Las Vegas, November 5-8.

The EGR Night Racer's most compelling cosmetic upgrade is a unique vivid yellow paint scheme. This custom-developed color, dubbed Yellowcake, was created by EGR in collaboration with the paint experts at PPG and Barry's Speed Shop. With the addition of a Wurton roof-mounted LED light bar and custom ONEighty-branded headlights, the EGR Night Racer will be impossible to miss, especially on night racing circuits.

Modifications to the EGR Night Racer go far beyond cosmetics. Body rigidity has been increased significantly with the addition of a custom roll cage, and ride height is race-tuned with an ARK coil-over suspension and AEM strut brace. Bisimoto Engineering provided powertrain tuning expertise, boosting the 1.6-liter output to 250 horsepower, while oversized Brembo brakes, DPE 3-piece racing wheels and Toyo semi-slick racing tires ensure the power is kept under precise control.

"Veloster Turbo provides an ideal tuning platform for enthusiasts who want to modify their cars," said Mike O'Brien, vice president, product planning, Hyundai Motor America. "EGR created a very special night-focused time attack car that perfectly showcases Veloster Turbo's inherently sporty DNA."

1.6-LITER TURBO DIRECT-INJECTED ENGINE MODIFICATIONS

Hyundai 1.6-liter Gamma, turbocharged direct-injected 4-cylinder engine
Powertrain tuning by Bisimoto Engineering
AEM intake
MagnaFlow exhaust
VP Racing Fuels VP101
EXTERIOR MODIFICATIONS

Custom-developed "Yellowcake" paint scheme
EGR widebody kit
EGR hood deflector
EGR window visors
EGR rear spoiler
EGR bumper guard
Wurton LED light bar
APR front splitter
DPE 3-Piece lightweight racing wheels
ONEighty custom headlights
INTERIOR MODIFICATIONS

Katzkin-developed custom interior
Creations n' Chrome custom roll cage
Takata racing seats
Takata harnesses
CHASSIS UPGRADES

ARK coil-over suspension
AEM strut bar
Brembo brake upgrade
Toyo Proxes R888 semi-slick racing tires

FOX MARKETING VELOSTER TURBO ROUNDS OUT HYUNDAI'S SEMA SHOW LINEUP
COSTA MESA, Calif., Oct. 23, 2013 – Hyundai has joined forces with Fox Marketing Cars to create the most powerful street-focused Veloster Turbo ever. The car will be showcased at the 2013 SEMA show in Las Vegas, November 5-8.

Fox Marketing leveraged the outstanding reliability and performance potential of Hyundai's 1.6-liter, 4-cylinder direct-injected, turbocharged Gamma powerplant as the core of its SEMA concept. A comprehensive package of advanced engine components, including a new 845 Motorsports turbo upgrade, BorgWarner EFR turbo, front-mounted intercooler, AEM water/methanol injection system, VP Racing 101-octane performance fuel and an ECU tune from SeoulfulRacing, boosts output to an impressive 370 horsepower.

The addition of a UNIQ Performance strut brace, ImportShark chassis bracing and fully-adjustable ARK Performance coil-over suspension ensure the Fox Marketing Veloster Turbo puts all that power to the tarmac and keeps it flat in high-speed cornering, while new Street Pro LE seats and Takata Drift III 4-point harnesses hold the driver firmly in place. Braking performance has been improved with WP Pro EX6 6-piston front calipers with carbon fiber ducting and 13.6-inch wavy-cut rotors for neck-wrenching stopping power.

Exterior modifications give the Veloster Turbo an aggressive demeanor that perfectly complements the engine and chassis upgrades. A hand-mixed paint from BASF color lab dubbed R-M Oynx HD Waterborne SkyAqua Pearl is the most striking exterior component, while the addition of Hyundai Genesis fog lights, an ImportShark front lip spoiler, custom rear fascia mesh and custom front fascia round-out the bold exterior modifications.

"The Veloster Turbo was designed with affordable performance in mind," said Scott Margason, director, product planning, Hyundai Motor America. "Fox Marketing's unique concept showcases the versatility of our turbocharged 4-cylinder Gamma engine family while expanding the overall performance envelope for the Veloster line."

POWERTRAIN

1.6-liter turbocharged, direct-injected Gamma 4-cylinder engine
SeoulfulRacing factory ECU custom tune
845 Motorsports Turbo Upgrade
BorgWarner EFR 6258 turbo
845 Motorsports stainless steel tubular manifold
1.5-in. primaries with ½-in. flanges
Vband 3-in. 304 stainless downpipe
845 Motorsports 3-in. aluminum cold air intake
Front-mounted intercooler
2.25-in. aluminum hot-side charge pipe
2.5-in. aluminum cold-side charge pipe
Custom oil and coolant lines
Nitrous Express N-Tercooler sprayer
AEM X-WiFi (EGT-Air Fuel) iPhone mobile gauge solution
AEM water/methanol injection
AEM Tru-Boost
ARK Performance 2.5-in. cat-back exhaust
VP Racing VP101 performance fuel
CHASSIS

ARK Performance 35-way adjustable coil-overs
UNIQ Performance strut tower brace
ImportShark mid-brace, chassis brake, lower tie bar, cross-bracing, sway bars
EXTERIOR

BASF R-M Oynx HD Waterborne SkyAqua paint
BASF R-M Oynx HD Black D403 paint
Custom Hyundai Genesis Coupe fog light surrounds
Genesis Coupe fog lights
ImportShark front lip spoiler
Custom rear fascia mesh
Takata black tow strap
INTERIOR

Takata Street Pro LE reclining racing seats
Takata seat sliders
Takata Drift III 4-point harnesses
Custom steel bases
Custom Takata rear seats
BRAKING

Front:
WP Pro EX6 6-piston calipers with carbon-fiber ducting
13.6-in. wavy-cut rotors
Stainless steel braided brake lines
HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.


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    • 1 Second Ago
  • 9 Comments
      Indubitably
      • 1 Year Ago
      OMG, where is my roach spray.
      al4gg10
      • 1 Year Ago
      No Gumyung Style Here !!! I saw a 75 Pound Catfish caught & put in a freezer during a fishing tournament , I believe the Veloster Design crew saw the same Catfish for inspiration to the design ! The Ford Fiesta / Focus designers must have entered that fishing tournament too ! Similar features ! Except the catfish skin was not brightly colored like these Velosters / Fiestas at SEMA !!! Maybe it was a Snakehead that got their attention to design such a car !
      Walt
      • 1 Year Ago
      After scrolling through all of these SEMA posts, I'm assuming that the point of this show is to see how much crap you can hang on a car and still have it be sort of recognizable to the car they started out with.
        jz78817
        • 1 Year Ago
        @Walt
        Welcome to, er, forever? I used to work for one of the better known car audio manufacturers, and often wondered why they were building show cars with five LCD video screens in the trunk and three underhood. These demo cars are rolling product showcases. The point is to display as many of the company's products as is possible, they're not seriously expecting anyone to actually kit their car out like that.
      ecdrumguy37
      • 1 Year Ago
      This *abruptly terminating fender flare* trend is interesting. Not sure what to think about it. My first instinct says ugly but I want to see it in person.
      jz78817
      • 1 Year Ago
      It's not just Hyundai. Why do so many cars now have to look like whale sharks? The Veloster Turbo is a decent car for its segment but that gaping maw just ruins it.
      askroon
      • 1 Year Ago
      What about the three GenCoupes? Those were awesome!