• SEMA
  • 13
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
The annual SEMA Show in Las Vegas can often be a sensory overload of overwrought madness, with cars that don't even look drivable anymore. But every once in a while, a modestly modified show car graces our presence, like the customized Dodge Durango you see here, which, in addition to giving us our first glimpse at the aftermarket possibilities for the refreshed-for-2014 model, proves that a car doesn't have to be slammed, scooped, donked and Lambo-doored to have presence.

Sure, this Durango has custom hood inserts, dark 22-inch wheels and custom fender flares, but as far as external modifications go, that's it. Inside, Dodge has fitted new door sill guards, an ambient lighting kit, bright pedals, premium floor mats and – of course – Katzkin leather. The automaker has even added wireless internet connectivity as part of the excellent Uconnect infotainment system.

Performance upgrades are minimal on this Durango R/T, which comes packed with Chrysler's 5.7-liter Hemi V8. Larger brakes have been fitted, as have lowering springs (though it certainly doesn't look that much lower) and a custom exhaust.

All in, the total package is hardly outrageous, and that's just fine with us. Have a look at the customized 2014 Durango from all angles in the gallery above.


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    • 1 Second Ago
  • 13 Comments
      pickles
      • 1 Year Ago
      Dull. GIve me the Scat edition.
      Joey Franklin
      • 1 Year Ago
      The Mazda 3 and 6 SEMA cars are subtle enough to be drivable as is, the graphics may be a little much but all 4 of the cars are nicely done. This Durango looks good too, if a little boring.
      RetrogradE
      • 1 Year Ago
      This car is as "subtle" as the band GWAR.
        Dixon Ticonderoga
        • 1 Year Ago
        @RetrogradE
        Lose the stripes and you would be hard pressed to tell it was modified at first glance. Until it dresses up like giant, alien genitalia, it's WAAAAAY more subtle than GWAR.
          RetrogradE
          • 1 Year Ago
          @Dixon Ticonderoga
          But Mark, you love GWAR, you should join the band! --Empire Records.
      sixsix
      • 1 Year Ago
      Dear Dodge, Wheel lipstick is 2007 at best. Get with the program. What's the next ground breaking SEMA display, Matte? Seriously get with the program. Even at the height of its' popularity wheel lipstick has always been more of the ghetto look. Other than that, nice.
      • 1 Year Ago
      [blocked]
        • 1 Year Ago
        [blocked]
      Making11s
      • 1 Year Ago
      Has the American car buyer's taste really become so tacky that racing stripes on an SUV are considered subtle?
        • 1 Year Ago
        @Making11s
        [blocked]
      bK
      • 1 Year Ago
      Someone thought they can get away with this...
      cruizin03
      • 1 Year Ago
      whst "custom fender flares"? the bodywork, other than the hood vents is all bone stock. Where are the 5.7 performance parts? Atleast least throw in some of the charger/challenger scat pack goodies or a maggie blower or something! This is absolutely pointless to be at SEMA. There is nothing noteworthy to see here. Lame! and this is coming from a Durango owner.
      Parker
      • 1 Year Ago
      If you have a dodge charger or challenger try visiting www.carid.com or www.dodgecustoms.com its pretty cool.
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