Variety, as they say, is the spice of life. That's a lesson that is currently being taught to General Motors, because despite a strong showing from its 2014 Chevrolet Silverado and GMC Sierra, the General's pickup sales still can't best those of cross-town rival Ford.

With 59,163 trucks moved, GM fell just over 4,600 units short of toppling Ford, and one of the main reasons for that, according to GM's chief sales analyst, was due to a lack of variety in the engines and body styles available on dealer lots. "We are still over-weighted toward crew-cab V8 trucks. Our light-duty mix will moderate over time as our launch progresses," said Kurt McNeil.

Loading dealers with the popular combination of the 5.3-liter V8 and the four-door, Crew Cab body style was intentional during the truck's launch, but as supplies of leftover 2013 models, which are being sold at heavy incentives, are beginning to wane, both budget-conscious and high-dollar buyers are looking elsewhere instead of at the volume model pickups.

Wards Auto spoke to Don Johnson (not that Don Johnson), the head of sales for Chevy, about the issue. "We still have a little bit lower than our target" of regular- and double-cab vehicles. "We think by early next year, we'll be in line with what our targets are," Johnson said, before assuring, "Early Q1, we should be there." The other issue, according to Johnson, is selling dealers on the perks of V6 and double-cab variants. "That's going to take some time. It's all about continuation of the launch."


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  • 23 Comments
      Carpinions
      • 1 Year Ago
      These trucks do seem to be selling. I'm starting to see them daily now, especially the tarted-up GMC Sierras. That GM and Ford can sell 60,000 of these in a month is just amazing. I'd be interested to know what Ram's monthly totals are like, but I imagine strong enough to get near 100k units in total for the Big 3. And I have to say, never more than now have I found the idea of pickup ownership enticing.
      QCRamAir
      • 1 Year Ago
      Being in the market for the new Sierra and wanting an extended cab and not a crew cab, it's quite irritating that they feel everyone wants a crew cab as that's about 80% of all new Sierras I'm seeing on dealer lots. Hopefully since I'll be waiting for a '15 model anyways, this might be remedied by then.
        Jesus!
        • 1 Year Ago
        @QCRamAir
        I agree. I miss stepsides and flaresides as well. They didn't sell well for Ford anymore cause it was ugly. Those stupid tiehooks on the side killed it for me. Even at that, you could hardly find one on the lot. Chevy and GMC, no clue why they dropped them but they should make a new one.
      XJ Yamaha
      • 1 Year Ago
      I like the idea of the 4.3 v6, but the mileage gain isn't really substantial in my opinion. Be interesting to see what happens with the 9/10 speed transmissions in a couple years....
        PTC DAWG
        • 1 Year Ago
        @XJ Yamaha
        Think about a big fleet, 10% is 10%. All of a sudden you're talking real money. Not such a big deal for 1 truck.
      641Workmaster
      • 1 Year Ago
      I'm surprised they are selling well. I have yet to see one off the dealer lot in the state of Connecticut or New England for that matter. I see dozens of Foresters, Rav4s, and Santa Fe's every day. These all launched about the same time. GM must be moving them all in Texas.
        Jesus!
        • 1 Year Ago
        @641Workmaster
        Its a southern and Midwestern thing. I doubt the roads support large vehicles up there. Besides, you live by the coast, usually the most un-American supporting people living there carwise anyway.
          CJ_313
          • 1 Year Ago
          @Jesus!
          Exactly. Here in the northeast, I almost never see a Forester, Rav4, Santa Fe, or almost "foreign" brand aside from the Germans (high-end). But whenever I travel to the east or west coast, it's like Japan came to America as far as the cars I see. Big difference in consumer tastes.
      Kenneth Legrow
      • 1 Year Ago
      If autoblog wants to publish number get it wright Ford sold 63803. GM with Chevy trucks and GMC trucks combined sold 59163 that's over 4000 difference not a 1000. Ford has out sold GM's Chevy and GMC trucks combined for quite some time. I didn't think autoblog was so in need of news, that they start making numbers up.
      Hazdaz
      • 1 Year Ago
      They were within 1000 units of toppling Ford?! Wow. Sure, those are not full-year numbers yet, but that's still huge seeing as how the F150 has been the best selling vehicle for as long as it has been. Even if its only for one model year, I could see GM being willing to do almost anything to break Ford's 30+ year streak.
        Beardinals
        • 1 Year Ago
        @Hazdaz
        Unfortunately, the GM trucks count as two separate brands. GM, collectively, ALWAYS sold as much or more than F-150. Ford just has the benefit of only selling one model instead of 2 sharing a platform.
          Jesus!
          • 1 Year Ago
          @Beardinals
          Actually it flip flopped. There were years combined they sold more and there were years they did not.
          • 1 Year Ago
          @Beardinals
          [blocked]
          Tagg
          • 1 Year Ago
          @Beardinals
          That's assuming that Chevy buyers will buy GMC's and Sierra owners buy Silverados which is not true. When GM axed Pontiac and Saturn they believed that they would be able to retain 75-85 percent of those customers which they did not. GM struggled with customer retention despite massive incentives to orphaned customers because many were loyal to the brand, not the company. So I don't think you just can't assume that its as simple as Sierra sales = Silverado sales, especially given the differences in styling. If anything it's a benefit for GM to have two of the six models (F-150, Ram 1500, Tundra, Titan) on the market.
      The Wasp
      • 1 Year Ago
      Surprise, surprise. Dealers yet again ordering what they want to sell instead of selling what customers and manufacturers want.
      unsivilaudio
      • 1 Year Ago
      Owning an 07' GMC 1500 Extended Cab, standard box; I have to say I'm really wanting to upgrade to a crew cab/standard box. I don't carry people in my truck very often, but its enough that I feel bad about cramming them into those half-door spaces they call backseats. I'm really digging the new look of the GMC's as well, way better looking in person than in pictures imo.
      _I_I_II_I_I_
      • 1 Year Ago
      ssssnnnnnnxxxxxx
      Michael R. Thornberr
      Has anyone heard if they will be offering a DoubleCab (extended cab) short-box for the 2015 Silverado 1500?
      PTC DAWG
      • 1 Year Ago
      I have never warmed up to 4 door trucks myself. Old school here.
        Jesus!
        • 1 Year Ago
        @PTC DAWG
        I have. Extended cabs look better than a 4 door but the amount of space you get with a 4 door makes it worth it sometimes.
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