During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song "Strong," by Will Hoge. The St. Louis promo was ultimately called off, though, over concerns that it'd be insensitive to the visiting Boston Red Sox. (You can see the image of what the stunt would have looked like above, courtesy of one timely Reddit user.)

Now, the Busch Stadium stunt might not have been a big deal, had the St. Louis Cardinals not been playing the Boston Red Sox. Following the tragic events in Boston during the marathon back in April, the phrase "Boston Strong" gained traction among the city's citizens, especially at sporting events. So, you can imagine that Chevy's appropriation of the phrase might not sit well with some fans.

The stunt was ultimately shelved after images of the signs went viral before the game, leading to a bit of a public backlash. Chevy spokesperson Michael Albano said of the promo that it was meant to show the brand's "commitment to baseball and its fans." But after the images went viral, the company "realized there was the possibility that we may offend some of the very fans we were trying to honor," Albano told Automotive News via email.

As AN reports, the idea of the Silverado Strong promotion still doesn't sit well with some, with one Yahoo! Sports writer going to far as accusing GM of "[profiting] from domestic terrorism with a marketing campaign." We want to know what you think. Is this a case of political correctness going overboard - Automotive News does point out that no one owns the word "strong" - or was GM's move in poor taste?


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  • 79 Comments
      carboy55
      • 1 Year Ago
      We live in the era of perpetual faux indignation. Being a "victim by proxy" has never been so chic.
      Anne Normandin
      • 1 Year Ago
      They made the right decision to not use this ad with Boston in town. So what's the beef? I'm from the Boston area and wouldn't have found it deliberately offensive, but since right now Boston Strong is still very fresh in people's mind, with good reason, it was a good decision.
      Metal Gods
      • 1 Year Ago
      Human beings at their best band together and tackle adversity head on. Boston does not have a monopoly on "strength" any more than Oklahoma City, NYC, Belfast, or countless other cities... What company wouldn't want to tap into the indomitable human spirit? Anyone offended by such marketing doesn't deserve a moniker with the word "strong" embedded.
      Rotation
      • 1 Year Ago
      You know what people would have said about this. They realized it too so they killed it. Blasting them for realizing it would be a bad thing and killing it seems dumb.
      WestTex
      • 1 Year Ago
      I drive a Silverado...I will one day buy another one. I am SICK of all of this damnable political correctness and this 'OMG lets not offend anyone' attitude in this country!! Only a minority few would have been insulted and they are not worth the time to worry about. The good people of Boston would have most likely liked the ad for the new Silverado.
      Zoom
      • 1 Year Ago
      I live in Boston and I think the Boston Strong thing is kind of annoying. I also think the Silverado Strong is dumb.
      BK
      • 1 Year Ago
      I commend Chevy for pulling the ad, but will point out that before there was Boston Strong, there was Jersey Strong. After Sandy hit last year, Jersey Strong bumper stickers and signs popped up all over. So it's not like Boston Strong is some untouchable original thing.
        Basil Exposition
        • 1 Year Ago
        @BK
        Yea I always though "Boston Strong" was kind of a lame rip off of Jersey Strong. The phrase seems more appropriate for the NJ disaster anyways.
      Carpinions
      • 1 Year Ago
      Of course because these images were leaked, it'll be as if Chevy actually did run the campaign even though they decided it was smart not to. Welcome to the age of, because it can be tracked anyways, it doesn't matter that you made the right decision.
      ChrisJC
      • 1 Year Ago
      All the GM White Knights come out of the woodwork to defend a shameless marketing moment. They just can't handle themselves. I thought them giving the multimillionaire, David Ortiz, a GM truck on live TV was shameless marketing move. Talk about riveting television. Let me ask you this, if BMW or Audi were to do this would you feel the same way and defend it? I think not.
      Jeff
      • 1 Year Ago
      Let's just cut to the chase. GM wasn't trying to honor Boston, baseball fans, or anything else. They were simply trying to sell trucks and were going to use something in poor taste to do it.
        riserburn99andre
        • 1 Year Ago
        @Jeff
        And guess what? They pulled the ad because they realized that the promotion was to closely linked to what happened
      stp
      • 1 Year Ago
      They pulled it - did not happen. They saw the heat around the corner, and they bailed. This is a non-story.
      Seal Rchin
      • 1 Year Ago
      You think this is bad..................i guess you all forgot GMs buy our cars or you support Bin Laden campaign right after Sept. 11. I am being dead serious, i think it was called "Keep America Rolling" or something like that.
        rlog100
        • 1 Year Ago
        @Seal Rchin
        YEah that really translates into what you claim. You\'ve become beyond pathetic.
        Carpinions
        • 1 Year Ago
        @Seal Rchin
        WTF are you talking about?
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