• Image Credit: Subaru
  • Image Credit: Subaru
  • Image Credit: Subaru
  • Image Credit: Subaru
  • Image Credit: Subaru
  • Image Credit: Subaru
  • Image Credit: Subaru
  • Image Credit: Subaru
  • Image Credit: Subaru
  • Image Credit: Subaru
  • Image Credit: Subaru
  • Image Credit: Subaru
  • Image Credit: Subaru
  • Image Credit: Subaru
  • Image Credit: Subaru
Subaru BRZ Premium Sports Edition - JDM - interiorThe Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.

Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.

The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

Would the Subaru BRZ Premium Sports Edition be a success in the US at $2,450 extra?
Yes, absolutely 5031 (60.9%)
No, absolutely not 2222 (26.9%)
I'm not sure 1005 (12.2%)


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    • 1 Second Ago
  • 54 Comments
      GR
      • 1 Year Ago
      Still not a midlife crisis car even with this premium package.
      cgm9999
      • 1 Year Ago
      I'm normally against this sort of thing, however, in this specific case, this is a really attractive package. Typically this tactic is employed to drum up more sales by making slight changes that are cheap for the manufacturer to make in order to justify a multi-thousand dollar price hike ("Hi, every single Mustang Anniversary Edition ever made and countless M3 "Special" variants!") This is different. By throwing in premium touches like the seats, alcantara surfaces and door panels, the Subaru moves more upmarket and begins to look more appealing to guys like me that want to leave the fussy German brands but are spoiled by material and build quality. I drove a BRZ and loved many things about it, but I just couldn't bring myself to buy one. Getting out of my 335i and into a BRZ was a sobering reminder that no matter how much of a car enthusiast I am, quality materials and refinement matter. I love the idea of a reliable, affordable and rewarding-to-drive sports car that I don't have to worry about having to baby for fear of breaking something expensive. If the Toyobaru comes over with this treatment, AND they eventually offer an STI version with a unique hi-po engine variant, you could sign me up.
      Bobby
      • 1 Year Ago
      I'm curious as to how many editions subaru will roll out before a power bump. It's more GT like now but still needs 40hp at least, c'mon subaru!
      colin911
      • 1 Year Ago
      More torque would nice
      ForesterFiend
      • 1 Year Ago
      If they're going to call it Premium Sport, they should throw in a turbo.
      Avinash Machado
      • 1 Year Ago
      What it actually needs is more power.
      RWD
      • 1 Year Ago
      For this car, I think this is huge! To add this lovely leather, Alcantara and stitching to an already incredible car with an incredible driving position... fantastic idea. This (mostly) fixes the one and only downside when comparing the BRZ to other, more expensive sports cars... the interior! To put it in perspective, this package is only slightly more than you'd pay for Katzkin to put leather on the seats and door cards, except with this package you get a full interior dress-up. Don't think it's worth it? Then don't check that box, but they should offer this for sure.
        thequebecerinfrance
        • 1 Year Ago
        @RWD
        The FRS is much worse inside. For me the regular Suburu is the luxury edition. But this is nicer. For 2500$ more I understand. But please change the wheels, these ones feel so lonely.
      IcoHolic
      • 1 Year Ago
      I think the car actually need a performance boost, it seems to get beaten by anything that races against it. Including the Fiesta ST.
        thequebecerinfrance
        • 1 Year Ago
        @IcoHolic
        Who cares about racing the other cars. It just feels low in a straigth line. I want it to feel faster so I can enjoy a little shove in the seat.
          IcoHolic
          • 1 Year Ago
          @thequebecerinfrance
          If you're looking for "shove in the seat" from a Subaru, you're never going to find what you're looking for. :)
      PICKLEBOY
      • 1 Year Ago
      I am currently looking to buy one of these in a couple years (waiting for the bigger displacement) I would prefer to have more premium materials, but that alone won't make me dish out the extra cash Id need some more performance. Actually Id like it if they would just offer one with more power and upgraded interior and that would make me happy
      DRAGON
      • 1 Year Ago
      I have one. I would pay 3000$ more for a better engine.
        bK
        • 1 Year Ago
        @DRAGON
        You can probably get great upgrades to your engine with that money.
      Vladymyr Martsinkovs
      IMO this is what the Subaru version should have looked like from the start. The current version is not much different than the Scion.
      Zaki
      • 1 Year Ago
      Give me 250 horses and you can keep your two tone leather. This car needs some guts to become glorious not lipstick.
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