Any readers who were not sure that the white car in the video we posted yesterday of the crash and fire in Mexico was, indeed, a Tesla Model S, rest assured that it was. Bloomberg got an official statement from the California-based automaker that not only confirms the vehicle status but also that the driver was not badly hurt. Tesla spokesperson Liz Jarvis-Shean told Bloomberg:

We were able to contact the driver quickly and are pleased that he is safe. This was a significant accident where the car was traveling at such a high speed that it smashed through a concrete wall and then hit a large tree, yet the driver walked away from the car with no permanent injury.

That kind of response is not only good news, it also looks good to company observers. Writing yesterday on Business 2 Community, Nicole Rose Dion analyzed the way Tesla responded to the first Model S fire earlier this month, and came to the conclusion that the company, "did everything right, considering the circumstances." Tesla made the right moves to turn what was a bad visual (we all remember how quickly that video went viral) into a reasonable discussion of EV safety. Dion says Tesla responded immediately, acted transparently and issued a statement on the website, all of which "put out the fire, so to speak."

Seeking Alpha also reminds us that EVs fires, while they are news, should not be blown out of proportion. Each time news like this breaks, there is a hue and cry that, "the once untouchable and safe Tesla has a major design flaw that's going to cripple sales and consequently, the company - right? Wrong."


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  • 25 Comments
      paulwesterberg
      • 1 Year Ago
      This seems to be the location where the crash occured(link to google street view from the video point of view): http://goo.gl/maps/2bOug You can see from the video that a concrete chunk of the traffic circle is missing. I think the car came speeding through the intersection, nailed the traffic circle head on, went airborne and then hit the tree.
        jeff
        • 1 Year Ago
        @paulwesterberg
        Yes, it looks like he was flying (literally)...
          bluepongo1
          • 1 Year Ago
          @jeff
          Still, trolls ( who offer no solutions, only complaints and can't afford a Tesla vehicle anyway.) will squalk that Tesla vehicles should be lighter because they don't understand safety standards / equipment.
      Joeviocoe
      • 1 Year Ago
      It's Mexico... the default is drunk.
      m_2012
      • 1 Year Ago
      Not in this case. Obviously this guy has money, what he needs is a couple broken limbs to teach him a lesson.
      Grendal
      • 1 Year Ago
      Good thing he didn't kill anyone. Hopefully his insurance company doesn't reimburse him for his bad decisions.
        Nick Kordich
        • 1 Year Ago
        @Grendal
        Definitely lucky he didn't kill anyone. That could mean a $90 fine. http://en.wikipedia.org/wiki/Kirsty_MacColl#Death
          Grendal
          • 1 Year Ago
          @Nick Kordich
          What a tragedy of justice. Thanks for posting the link.
      m_2012
      • 1 Year Ago
      Sebastian, what do the driver do right? Poor wording at best.
      Koenigsegg
      • 1 Year Ago
      best car ever
      paulwesterberg
      • 1 Year Ago
      Drunk driver, speeding, hit a pedestrian crosswalk bump and went airborne into a wall and tree. Car totaled and catches on fire. All occupants walk away from the crash. Conclusion: The Models S is too safe, people like this should suffer more for their bad decisions.
        paulwesterberg
        • 1 Year Ago
        @paulwesterberg
        Perhaps Tesla should add breathalyzer interlock as an option.
        Letstakeawalk
        • 1 Year Ago
        @paulwesterberg
        Was it confirmed that he was drinking? If so, I can understand if Tesla puts his replacement order into the "We'll get around to it, eventually... maybe..." stack.
        SteveG
        • 1 Year Ago
        @paulwesterberg
        Safer cars are good for everyone, stop being a prick.
      Nick Kordich
      • 1 Year Ago
      "Tesla confirms Model S driver in Mexico fire unhurt, 'does everything right' in a crisis" makes it sound like Tesla is praising the driver for driving drunk and fleeing the scene, rather than a concatenation of an analyst's praise for the car company's response to the company's comment to the driver. Auto-Blog.com.mx has reported (though they admit to speculating) that the driver is an official with the finance ministry: http://www.auto-blog.com.mx/funcionario-de-hacienda-choca-e-incendia-un-tesla-model-s-en-merida/
      Andrew Berardinelli
      • 1 Year Ago
      Had to look at the title again...I thought the driver did everything right in a crisis. I was looking for how he handled it.
      Ad van der Meer
      • 1 Year Ago
      Tesla Model S'ses have been in several high speed crashes. The repeating theme is that driver and passengers walk away relatively safely and unharmed. The main problem seems to be that too many drivers over estimate their driving skills and get a picture of their car all over the press.
      theflew
      • 1 Year Ago
      I understand fires are part of the business for ICE cars. But, I think the question should be why haven't we seen a Leaf or Volt fires after 3 years in they wild? They greatly outnumber the Model S on the road. We've seen Volts totaled, smashed, etc.. and they didn't catch fire and it also has a gas tank. I wouldn't let Tesla slide to far on this.
        jeff
        • 1 Year Ago
        @theflew
        Speed.... The Tesla is much faster and much higher performance and can easly get away from the average driver. No so much with the Leaf... This was a high speed impact...
        GoodCheer
        • 1 Year Ago
        @theflew
        That is an interesting observation. I question though, whether it is an indictment of Tesla or a credit to Nissan and Chevy. Without statistically significant samples of all, it's really hard to say. (of course the samples exist, but gathering the data would be a really big project)
        Koenigsegg
        • 1 Year Ago
        @theflew
        a volt nor piece of **** leaf has the power that the model s has
      EZEE
      • 1 Year Ago
      Thankfully, Seeking Alpha told us not to blow it out of proportion. I was all prepared to, until Seeking Alpha said that we shouldn't.
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