That kind of response is not only good news, it also looks good to company observers. Writing yesterday on Business 2 Community, Nicole Rose Dion analyzed the way Tesla responded to the first Model S fire earlier this month, and came to the conclusion that the company, "did everything right, considering the circumstances." Tesla made the right moves to turn what was a bad visual (we all remember how quickly that video went viral) into a reasonable discussion of EV safety. Dion says Tesla responded immediately, acted transparently and issued a statement on the website, all of which "put out the fire, so to speak."
We were able to contact the driver quickly and are pleased that he is safe. This was a significant accident where the car was traveling at such a high speed that it smashed through a concrete wall and then hit a large tree, yet the driver walked away from the car with no permanent injury.
Seeking Alpha also reminds us that EVs fires, while they are news, should not be blown out of proportion. Each time news like this breaks, there is a hue and cry that, "the once untouchable and safe Tesla has a major design flaw that's going to cripple sales and consequently, the company - right? Wrong."