This is the layman's understanding of how the tech world works: come up with an idea; execute idea; start making money; get bought out by Apple, Google or some other wealthy company seeking the Next Big Thing; retire to Fiji at age 23. Occasionally, though, one of those startups grows quickly enough to avoid being bought out by the big boys of Silicon Valley. Tesla is one such startup, and while it's an automaker as much as a tech company, the mingling of both worlds in its business model has helped the company survive since 2003, become publicly traded in 2010 and avoid being bought out by a bigger company (though the personality of its co-founder and CEO, Elon Musk, may have something to do with that, too).

This record of independence hasn't stopped the analysts from talking, though. According to CNN Money, Andaan Ahmad, a London-based investment banker with German bank Berenberg, has petitioned Apple CEO Tim Cook to buy out Tesla and bring Elon Musk into the Apple family. On paper, the move would sort of make sense: since the death of Steve Jobs, Apple appears to some to have been sagging, releasing better iterations of its currents products but lacking the big, new, industry-investing widget that makes people go mad. Expanding into the automotive market, a long-rumored destination for Apple, would allow the Cupertino, CA-based brand to stretch its legs in a new direction. As Ahmad notes, Apple needs to go "out of the box" or "the key debate will always be about [Apple's] ability to sustain these abnormal margins in [the] iPhone business."

Although not expressly discussed in the CNN story, we could also see some big benefits for Tesla. The Palo Alto-based automaker has been locked in a war over direct sales to customers with a number of dealership groups across the country, many of which have particularly powerful political lobbies. If Tesla had the backing of the world's most powerful company, which also has success in the business of upgrading traditional retail experiences, it could help establish the direct-sale model on a wider scale.


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    • 1 Second Ago
  • 140 Comments
      kal_elkal
      • 1 Year Ago
      What a complete idiot. This is the same guy that calls for Apple to buy anyone and build anything year in and year out. He's been saying Apple is building their own TV set for the last decade. Don't listen to a word this idiot ever says.
      BraveLil'Toaster
      • 1 Year Ago
      The best part of this, is that Elon Musk has already gone through the "build company, sell company, retire to Tahiti at 23 years old" cycle at least once. Tesla is being run for ***** and giggles (well, and to change the world, but mostly just because he can) on this dude's *retirement* money. You can bet all your donuts that if he really *wanted* to sell, it would be done by now.
      RC
      • 1 Year Ago
      I don't see Elon Musk going for it. If he wanted to be an employee at Apple, he would have done so long ago.
      raktmn
      • 1 Year Ago
      Reminds me of classic bad merger ideas, like AOL buying Time Warner. Because everyone remembers how well that went...
      virpilosus
      • 1 Year Ago
      Elon Musk does not seem the type of entrepreneur to go for a sellout to anyone, let alone Apple...unless, of course, he gets to RUN Apple! LOL...and then I'd seriously think he'd possibly bite.
        CoolWaters
        • 1 Year Ago
        @virpilosus
        They should kick the drunks out of Exxon, and put Elon in there. Think what Elon could do with 50% of Exxon profit. What could Elon do with 22 BILLION DOLLARS of Profit? Change the WORLD.
          Serj
          • 1 Year Ago
          @CoolWaters
          amazing to think about....
          CoolWaters
          • 1 Year Ago
          @CoolWaters
          Shareholders should wipe the CEO and the Board of Directors of Exxon clean off the map. Put in Elon and have him pick his board, and see a Company and the World Change.
          Bandit5317
          • 1 Year Ago
          @CoolWaters
          Mr. Musk isn't exactly hurting for money as it is.
        John Ward
        • 1 Year Ago
        @virpilosus
        Musk seems to have larger aspirations than running some gadget company. Paypal completely changed online payments (even with it's issues). Tesla is trying to basically create an electric car market. SpaceX is just well SpaceX. I can't see him taking a step back unless he thinks there is something big he can do different then the Jobs legacy.
        archos
        • 1 Year Ago
        @virpilosus
        Why would Musk want to "RUN" Apple. His entire MO is advancing disruptive technology to bring to the masses. I'm sure he's foaming at the mouth to be the guy to release a bigger screen iphone. Not.
      Spec
      • 1 Year Ago
      Analysts often say amazingly stupid things.
      William
      • 1 Year Ago
      What a stupid idea.
      jtav2002
      • 1 Year Ago
      Sorry, Boss. I'll be late to work today. My car is upgrading to iOS7.
        • 1 Year Ago
        @jtav2002
        [blocked]
      Tysto
      • 1 Year Ago
      This would only make sense if they also made Musk the CEO of Apple. His vision is what they need, not his car technology.
        archos
        • 1 Year Ago
        @Tysto
        It doesn't make sense. Musk doesn't need Apple and his vision has nothing to do with rehashed phones and tablets.
      Avinash Machado
      • 1 Year Ago
      No no no.
      hdprent
      • 1 Year Ago
      It makes me sick to think that Musk could be bought by anyone. He is a happening in itself. I don't get taken with anyone but this guy is so good I think he should remain free to do as he please's. Let him fly without restrictions!
      From The Back Seat
      • 1 Year Ago
      Not likely to happen. Elon doesn't strike me as the kind of guy who would work under someone elses thumb, especially the ever crushing and narrow-minded thumb that is the Apple Corp. Now, if Tesla were to buy out APPLE... that might work well for both (though Elon would have to fire most of the "Geniuses" running the place who put designed in handicaps into their products just so they can release an "upgraded" version of it 6 months down the road with a fancy "S" attached to it....)
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