Gran Turismo 6 with Ayrton Senna

In the battle between Gran Turismo and Forza Motorsport, the winner won't necessarily be the one with the biggest selection of cars or the best tracks, or even most top-notch physics and graphics that can traipse all over the uncanny valley. It'll be about exclusive content, and we're talking more than offering a few cars the other guy doesn't have. We're talking tie-ins, features so cool that people will buy the games just because of those special bits. Forza has a tie-in with Top Gear, and will see all three of the show's stars lending their voices to the title. Now, we know how Polyphony, the makers of GT, will respond.

The sixth title of the Gran Turismo series has just inked an exclusive agreement with the Ayrton Senna Institute that will see "a variety of content" relating to the late, great Formula One driver released for the game via downloadable content.

Players will be able to trace Senna's career over the years, and as GTPlanet hints, the Brazilian's association with the Interlagos Circuit makes its inclusion in the game almost a guarantee. For Brazilian audiences, Polyphony will even release an Ayrton Senna Limited Edition Playstation Bundle, which will include a PS3 and the anniversary edition of GT6.

This isn't just a one-sided exchange. Polyphony will be donating some of the game's profits to the Ayrton Senna Institute, a charity that educates and promotes literacy among Brazil's youth.

Kazunori Yamauchi, the creator of GT said in a press release:

"Ayrton Senna has always been my hero, and I'm honored to be able to work as a partner with the Ayrton Senna Institute which has carried on his legacy. If it wasn't for Ayrton Senna, I don't think the video game, Gran Turismo, would ever have been developed. Nothing makes me happier than to relay the gratitude of Ayrton Senna Foundation, to all the players of Gran Turismo 6."


Is the inclusion of exclusive Senna content enough to make you forget about Forza and its Top Gear links, or will more need to be added to make the Playstation title worthwhile? Let us know in Comments, and have a look below for the full press release from Polyphony Digital.
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Announcing the partnership between Gran Turismo®6 and the Ayrton Senna Institute

On October 24, 2013 at the SCEA Press Conference held in São Paulo, Brazil, we have announced a long term partnership with the "Ayrton Senna Institute" non-profit organization, and the "Gran Turismo" PlayStation Video game series.

In the PlayStation exclusive game title "Gran Turismo®6" to be released on December 6, 2013, content involving Brazil's legendary racing driver Ayrton Senna will be provided through online updates, enabling players to trace the roots of Ayrton Senna's racing career.

"For us, it's very special to have Ayrton as the main highlight of Gran Turismo®6. It represents victories that Brasil won far beyond just the sport. It's the Brazilian spirit, perseverance among challenges, and victory achieved through great effort. Ayrton also represents the creative intelligence, courage, and solidarity with friends and strangers. These are values that we Brazilians cultivate and saw represented in the figure of that champion, which added to this a meticulous technique," said Viviane Senna, the sister of the late triple champion and president of the Instituto Ayrton Senna.

Kazunori Yamauchi, creator of Gran Turismo, who presented the game at the press conference added "Ayrton Senna has always been my hero, and I'm honored to be able to work as a partner with the Ayrton Senna Institute which has carried on his legacy. If it wasn't for Ayrton Senna, I don't think the video game, Gran Turismo, would ever have been developed. Nothing makes me happier than to relay the gratitude of Ayrton Senna Foundation, to all the players of Gran Turismo®6."

About the Ayrton Senna Institute

The Ayrton Senna Institute is a non-profit organization established in 1994 by Ayrton Senna's sister Viviane, who carried on the hopes and dreams envisioned by Ayrton Senna before he passed away. The programs of the Senna Institute aim to have as many children as possible learn skills required for living successfully in today's society. And at the center of that education is the effort to raise the literacy level of the children. Since its establishment, schools supported by the Institute has spread to approximately 25% of the cities in all of Brazil, giving over 17 million children an opportunity to receive education directly, and the Institute has trained over 750,000 teachers with their educational programs. In schools supported by the Senna Institute, education is performed using curriculum and textbooks prepared by the Institute.